Social Media for Main Street USA


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Social Media for Main Street USA

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Social Media for Main Street USA

  1. 1. www.dennisjsmith.comSocial Media ForMain Street USA
  2. 2. Dennis J. SmithSocial Media ForMain Street USA Lives in Caldwell, Idaho Self-Published Author Amazon Bestseller Social Media Talk on BTR Public Speaker and WebinarPresenter Social Media and WordPress Trainer Winner of Top 50 Authors in IdahoAward 2011 On Facebook and Twitter since 2007
  3. 3. Why Social Media? Can be less expensive than traditional marketing (i.e. TV, Newspaper) Connect with your customers and build relationships with them. Meet other business owners (Chamber of Commerce Fan Page), LIZ, UrbanLiaison Magazine and more. Business groups, Communities and Fan Pages on Facebook, Goggle+ andLinkedIn. Run Highly Targeted affordable Ads! Reach local customers and millions of others outside your local area. Because other businesses are already on social media. Don’t get left out!Social Media ForMain Street USA
  4. 4. Social Media By The Numbers Studies show that nearly 80 percent of US internet users spend time on blogsand sites like Facebook and Twitter. Facebook has more than 1 billion active users worldwide. More than 50 percentare logged on to Facebook in any given day. 154 million US Facebook users. Idaho – 780,000 Meridian – 34,000 Boise – 192,000 Boise – 240,000 within 25 and 340,000 within 50 miles Close to 40 percent of social media users access social media content from theirmobile phone. Facebook has 425 million mobile Monthly Active Users, out of 845million monthly active users across all platforms. 56 percent of mobile users most value the GPS capabilities of their smartphone. Leveraging location-based applications and social media platforms can be a great way to engage with and capture a mobileaudience of prospects. Sources: Facebook Stats, Facebook Ads,,,, SocialBakers.comSocial Media ForMain Street USA
  5. 5. Top Social Media Sites Facebook Google+ Twitter Pinterest LinkedInSocial Media ForMain Street USA
  6. 6. FacebookBenefits of Facebook Free – It doesn’t cost you a dime to be onFacebook Connect with your customers Create Business or Product Fan Pages Sell your merchandise right from Facebook Let your customers leave reviews Let customers discuss your products Build a relationship with your customers Highlight employees, best sales person, customers, product Share product video and other promo materials with your customers Announce new product or sales to your Facebook followers first Research your competitors Announce job openings – your best customers could make great employees Facebook Ads – Target your audience, over 800 million users on Facebook.Social Media ForMain Street USA
  7. 7. Facebook Page and Personal ProfileSocial Media ForMain Street USA
  8. 8. Facebook Fan PagesSocial Media ForMain Street USA Fan Pages Are Free! Even custom pages can be free! Might cost to host custom pages. Facebook users can set up as many fan pages as they want. Great way to promote a business, product, political campaign,organization and more! Page Features - Facebook Insights, Promote a Post, Schedule Post,Facebook Ads, Promote Page, Invite Friends, Messages, Apps. Fan Pages can be customized many different ways to add morefunctionality to your page.
  9. 9. Tool to create custom Facebook Fan PagesSocial Media ForMain Street USA Pagemodo Free for limited features, $6.25 to $33.25 per month Heyo – Formerly Lujure Free for limited features, $30 per month ShortStack Free for limited features, $30 to $300 per month FanBridge $5.99 to $49.99 per month Wix Free with Premium Plans available at monthly fee
  10. 10. Custom Fan PagesSocial Media ForMain Street USA IFRAME apps on Facebook allow you to integrate others web pages into yourFacebook Fan Page. Add Forms Display Twitter Feed Show Pinterest Pinboards Display PDF’s Add Shopping carts with ShopTaband Ecwid
  11. 11. Get More Likes!Social Media ForMain Street USA Post Status Update (Use #hashtags) Ask Questions to start engagement Post a Video (Vine, Instagram) Post a Photo (Instagram) Add Facebook Like Box Invite friends to like page Link to Twitter Offline Marketing Facebook Ads*Instagram now has 130 million monthly active users. Source: Mashable
  12. 12. PinterestSocial Media ForMain Street USAWhy Pinterest? Fastest growing social networking site Popular with females Pinterest is most popular with women aged between 25 and 35 Create Promotional campaigns to get others to “Pin” and share your product Driving lots of traffic to websites Very visual – Users “Pin” items to a board(s) that looks like a checkerboard ofphotos. Simple to learn Business account - http://business.pinterest.com
  13. 13. PinterestDennis J. Smithhttp://www.dennisjsmith.comSocial Media ForMain Street USA
  14. 14. TwitterBenefits of Twitter Promote your business in 140 characters or less Follow your suppliers Research competitors Search for positive or negative Tweets Connect with others in your industry Promote your upcoming sales or new product Promote special offers to Twitter followers Send out links where to purchase your product 100 million usersSocial Media ForMain Street USA
  15. 15. Google+Why use Google+? Launched in September of 2011! It’s ran by the world’s largest search enginecompany Hangout with customers via video chat More control over who you share with Use “Sparks” to search specific topics 235 active million usersThings to keep in mind with Google+: Very Basic Business Pages No Ads Not as many users as Facebook, Twitter Have to learn how Google+ worksSocial Media ForMain Street USA
  16. 16. Google+Social Media ForMain Street USA
  17. 17. Google+ Business PageSocial Media ForMain Street USA
  18. 18. LinkedInWhy use LinkedIn? Connect with other business owners Hire new employees Business groups on LinkedIn Create a Company Page LinkedIn Ads to promote your business 34 million usersSocial Media ForMain Street USA
  19. 19. WordPressWhy use WordPress? Inexpensive website solution. Less than $20 dollars a month! Your own domain name I.E. Easier to set-up and maintain than a standard website Optimizes well with Google to get better search results Great way to promote your businesses products Sell your product right from your website without expensive software Set-up newsletter to maintain contact with your customers and notifythem when you have new product or sale. Blog post can automatically post to Facebook, Twitter, LinkedIn andmany other social media sites. Over 57 million sites are using WordPress around the world!Social Media ForMain Street USA
  20. 20. WordPress WebsiteSocial Media ForMain Street USA
  21. 21. YouTubeWhy YouTube? Video ranks high in Google Searches Create and upload product video or even short commercials Great way to promote your business Videos can be shared to Facebook, Twitter, Google+ and other social media sites Share ad revenue with GoogleTools Any Video Camera or Flip Cam Windows Live Movie Maker – From Microsoft orany other video editing software will do.Social Media ForMain Street USA
  22. 22. Social Media Tips Post on a regular schedule(1-3 times a day) Post during peak times Best time to post is 10am to 4pm with concentrations from 8am to 11am Thursday, Friday and holidays are the best days to post Post relevant information Post photos and video (Instagram and Vine) Post as your Fan Page Share! Share! Share! Encourage others to Share! Respond to your customers Be genuine and be yourself! Don’t use all CAP! Don’t make spelling or grammar errors Have fun with it!Social Media ForMain Street USA
  23. 23. Reminders Keep same look and feel across all platforms Keep your content fresh. Google likes fresh content! Use social media management tools like HootSuite, RSS feeds sparingly or notat all Monitor your pages for comments and respond Check your Facebook Insights (Fan Page Statistics) Keep up on social media. It’s always changing!Social Media ForMain Street USA
  24. 24. Resources – WordPress and Website Hosting – Blogging resources – Online marketing advice – Social Media Expert – Social Media News, Advice and Information – Social Media News – Social Media News Google and Bing – Search Engines Social Media Report - Q3 2011 - Facebook AdsSocial Media ForMain Street USA
  25. 25. Service Offered Custom Facebook Fan Page and Google Business Page Creation Facebook, Twitter, Google+ and Social Media Tutoring Social Media Consulting Social Media Management Online Tutoring WordPress Website Set-Up and Hosting Website HostingSocial Media ForMain Street USA
  26. 26. Hangouts with DennisSocial Media ForMain Street USAhttp://www.dennisjsmith.comLIMITED TIME OFFEREXPIRES July 1st, 2013 Live Learning via Google+ Video Hangouts 1-Hour 2 times a month for 6-months Convenient days and times Recorded for those who miss live hangout Pay as you Go options available FREE – Signed copy of my book for those who sign-up today! - Social Media Hangouts - WordPress Hangouts$125.00Less than $21 a month!
  27. 27. QuestionsSocial Media ForMain Street USA
  28. 28. Contact Find Dennis and up-to-date information on Facebook at: Twitter LinkedIn Blog YouTube Mobile Phone208-440-2678Social Media ForMain Street USA© 2013 Dennis J. SmithSlides, PDF or any other training material may not be distributed without writtenor electronic permission of Dennis J. Smith .