15+ Ways to get more Like for your Facebook Fan Page Webinar

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Learn 15+ Ways to get more Like on your Facebook Fan Page. These slides are from a webinar presented on 11/8/2012. Find out more about my webinars at http://www.dennisjsmith.com.

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15+ Ways to get more Like for your Facebook Fan Page Webinar

  1. 1. 15+ Ways ToGet More “Like”For YourFacebook FanPagePresented By:Dennis J. SmithSocial Media and WordPressConsultantSocial Media For Main Street USA Webinars
  2. 2. Who Am I? Dennis J. Smith Self-Published Author Public Speaker Social Media and WordPress Consultant and Trainer Own Influence Social Marketing and GreenHostUSA Winner of Top 50 Authors in Idaho Award On Facebook and Twitter since 2007 Lives in Idaho http://www.dennisjsmith.com
  3. 3. My BookCoversWordPress, Blogger, Facebook, Pinterest, Twitter, Google+, Blog Talk Radioand more!3rd Edition on Amazon and AmazonKindle Limited Free Download forwebinar attendees.Reviews:4.7 Stars out of 5Signup for Newsletter atwww.dennisjsmith.com/newsletter“Who needs this book? Anyone that owns abusiness. Step into the light with this easy tounderstand Social Media Biblethat, thankfully, doesnt weigh four pounds.”“This book has helped me define how to use SocialMedia beyond the simple uses I currently do, and atthe same time to expand on how I can use SocialMedia to be more effective to Promote my Businessand its events.”
  4. 4. Get More Like #1POST A STATUS UPDATE Update Tips:  Make Them Fun and Informative  Be Genuine, Relative and Creative Post Times:Bit.ly looked at how the “day and time something is postedaffects the eventual amount of attention it receives,” and found:The highest average click-thru rate resulted from postingbetween 1 p.m. and 4 p.m. ET (10 a.m. and 1 p.m. PT).Avoid posting before 8 a.m. ET (5 a.m. PT) and after 8 p.m. ET(5 p.m. PT), as those are the times when content posted attractsthe least attention.Consider waiting until 11 a.m. ET (8 a.m. PT) to begin posting toFacebook, as that is when traffic starts revving up.Traffic peaks midweek between 1 p.m. and 3 p.m. ET (10 a.m.and noon PT).The most optimal time of the entire week to post Facebookcontent is Wednesday at 3 p.m. ET (noon PT).http://bit.ly/facebookposttimes Check your spelling and grammar Don’t use all CAPS! 15+ Ways To Get More “Like” For Your Facebook Fan Page http://www.dennisjsmith.com
  5. 5. Get More Like #2ASK QUESTIONS Asking Questions can generate comments Don’t use the Facebook way of asking questions Instead start with [Question] and then ask your question Reply to comments and thank fans for their answers Release a future post with the results of your question Utilize the information gathered from the question Use them sparingly 15+ Ways To Get More “Like” For Your Facebook Fan Page http://www.dennisjsmith.com
  6. 6. Get More Like #3ADD FACEBOOK LIKE BOX Allows website visitors to “Like” your fan page Displays wall feed in the like box Shows others who “Like” your page including your friends Easy to add on any website Links:  https://developers.facebook.com/docs/reference/plugins/like-box  http://wordpress.org/extend/plugins/tags/like-box 15+ Ways To Get More “Like” For Your Facebook Fan Page http://www.dennisjsmith.com
  7. 7. Get More Like #4USE FACEBOOK AS A PAGE Post comments with the name of your fan page. Switch to page with drop-down arrow to right on Facebook blue bar. Pick Your Page From The Top-5 List. Can be done from your pages admin panel under “Edit Page” button. Remember:  Don’t Spam  Post relevant comments Don’t forget to switch back to your personal profile. 15+ Ways To Get More “Like” For Your Facebook Fan Page http://www.dennisjsmith.com
  8. 8. Get More Like #5POST VIDEO TO FACEBOOK Upload video to either Facebook or YouTube YouTube video is highly optimized Facebook video gets a “Like” button embedded Show off product, how-to videos, events and more! Creating videos are inexpensive. Flip Cam, iPhone, Digital Camera 15+ Ways To Get More “Like” For Your Facebook Fan Page http://www.dennisjsmith.com
  9. 9. Get More Like #6USE FAN PAGE URL WHEN COMMENTING ON OTHER SITES Link back to your fan page Make sure your comment is relevant to the topic and that you contribute to the discussion Don’t spam the page Search Google for relevant sites Go here to get a special Facebook username:  http://www.facebook.com/username 15+ Ways To Get More “Like” For Your Facebook Fan Page http://www.dennisjsmith.com
  10. 10. Get More Like #7LINK PERSONAL PAGE TO FAN PAGE On your personal Facebook page, add your business fan page to your list of employers. Click “About” on your Timeline and then “Edit”. Type in the name of your page in “Where have you worked?”. Done Editing. When friends or others hover over your page link they have the option to “Like” your page if they haven’t already. 15+ Ways To Get More “Like” For Your Facebook Fan Page http://www.dennisjsmith.com
  11. 11. Get More Like #8CUSTOM APPS AND PAGES Link to your website or make it a stand alone fan page. E-commerce businesses can be set up as a stand alone business right in Facebook using apps like Payvment and Shop Tab. Twitter streams, WordPress, & other social media feeds. Display your businesses blog Facebook approved contests Videos, slide shows, PDF’s Google+ Pinterest Pinboards Sweepstakes 15+ Ways To Get More “Like” For Your Facebook Fan Page http://www.dennisjsmith.com
  12. 12. Get More LikeCUSTOM PAGES 15+ Ways To Get More “Like” For Your Facebook Fan Page http://www.dennisjsmith.com
  13. 13. Get More Like #9USE REVEAL/FAN GATE TAB Reveal tab or fan gate is the page you see before you like a page Encourages possible new fans to like your page Entice them to like you to see your content Announce contests or sweepstakes Encourages them to view your page in order to view specials 15+ Ways To Get More “Like” For Your Facebook Fan Page http://www.dennisjsmith.com
  14. 14. Get More Like15+ Ways To Get More “Like” For Your Facebook Fan Page http://www.dennisjsmith.com
  15. 15. Get More Like #10INVITE FRIENDS TO LIKE YOUR PAGE Use the share button-share it on your personal wall and select friends. Ask friends to share your page with their friends. Email your contacts about your fan page. Join relevant groups and invite group members to “Like” your page. 15+ Ways To Get More “Like” For Your Facebook Fan Page http://www.dennisjsmith.com
  16. 16. Get More Like #11EMAIL SIGNATURE Promote yourself and your page in your e-mail signature Link to Facebook, Twitter, Google+, etc. Get your Free WiseStamp Email Signature  http://www.wisestamp.com Keep it simple! 15+ Ways To Get More “Like” For Your Facebook Fan Page http://www.dennisjsmith.com
  17. 17. Get More Like #12ROTATE YOUR COVER PHOTO Use it as a marketing tool to showcase product Tell a story about your business Be creative! Follow Facebook Guidelines  Price or purchase information, such as "40 percent off," "Download it at our website," or "Free Sunglasses All Summer Long."  https://www.facebook.com/help/480139172013267 Other Links:  http://louisem.com/1329/9-facebook-timeline-cover-photo-ideas-for-small-business  http://www.wchingya.com/2012/03/timeline-cover-facebook-pages.html 15+ Ways To Get More “Like” For Your Facebook Fan Page http://www.dennisjsmith.com
  18. 18. Get More Like #13POST PHOTOS People like doing business with those they know… adding a photo shows you are human and puts a face on your business. Photos get high interaction (comments and likes). Be sure to comment on the photo in a way that encourages interaction. Doesn’t this look yummy? Make the photos relevant to your business (i.e. products, humorous, store front, store events, customers). 15+ Ways To Get More “Like” For Your Facebook Fan Page http://www.dennisjsmith.com
  19. 19. Get More Like #14LINK TO TWITTER Use the app in Facebook to link Twitter to your Facebook account https://www.facebook.com/twitter/ Posts from Facebook are automatically posted to your Twitter account Posts that are too long for Twitter are automatically shortened and a URL link is listed on your Twitter post Encourages Twitter followers to convert to Facebook Page “Likes” 15+ Ways To Get More “Like” For Your Facebook Fan Page http://www.dennisjsmith.com
  20. 20. Get More Like #15USING FACEBOOK FOR PROMOTIONS Contests, Promotions, Sweepstakes must be approved by Facebook Use Facebook contest or sweepstakes app Cannot use contests or sweepstakes to reward new likesLinks https://www.facebook.com/promotions_guidelines.php http://woobox.com 15+ Ways To Get More “Like” For Your Facebook Fan Page http://www.dennisjsmith.com
  21. 21. Get More LikeBonus Get More “Likes” Tips Coming Up After This Special Offer 15+ Ways To Get More “Like” For Your Facebook Fan Page http://www.dennisjsmith.com
  22. 22. Facebook WebinarTools To CreateBeautiful FacebookFan Pages Sell Product Right on Facebook Learn how to display Pinterest, Twitter, Blog and more on your Facebook Page Learn how to collect customer information Learn how to display your website in FacebookTuesday, November 20, 20128:30 AM - 10:00 AM (MT)$29.95$14.95 using code “Webinar”Register:http://bit.ly/learnfbfanpage http://www.dennisjsmith.com
  23. 23. Bonus - Get More LikeUSE FACEBOOK EVENTS When you plan an event use the Event app on your page to let your followers know Access the event through your personal profile and invite your other friends as well Encourages comments and page activity Periodically share the event on your wall to keep it in front of your fans Ask your fans to share your event on their wall when appropriate 15+ Ways To Get More “Like” For Your Facebook Fan Page http://www.dennisjsmith.com
  24. 24. Bonus - Get More LikeFACEBOOK ADS Ads can generate more page likes Expose your page to millions of Facebook users Ads can drive potential customers to your fan page or website Facebook Ads are highly targeted (location, age, interest) Affordable. Pay by views or clicks. Set or adjust your budget. Test different ads to find what works best 167.5 million Facebook users in the US Source: SocialBakers.com http://www.socialbakers.com/facebook-statisticsLinks https://www.facebook.com/advertising https://www.facebook.com/help/?topic=ads 15+ Ways To Get More “Like” For Your Facebook Fan Page http://www.dennisjsmith.com
  25. 25. Bonus - Get More LikeOFFLINE FAN PAGE PROMOTION Put your Facebook Fan Page URL on Business Cards, Flyers, Brochures, Promo Material, etc. Use scannable QR Codes (see below) Let others know you have a fan page! Find a local print shop business or online promotional product siteLinks http://www.vistaprint.com http://www.overnightprints.com 15+ Ways To Get More “Like” For Your Facebook Fan Page http://www.dennisjsmith.com
  26. 26. Bonus - Get More LikeTRACK INSIGHTS View statistics for your Facebook Fan Page Find out Demographics and where fans come from Find out which post draw the most interaction Easy to read charts View by date or month Download Insights PDF 15+ Ways To Get More “Like” For Your Facebook Fan Page http://www.dennisjsmith.com
  27. 27. Get More LikeSOCIAL MEDIA RESOURCESSocial Media http://www.dennisjsmith.com http://www.marismith.com http://www.socialmediaexaminer.comPerformance Tracking http://www.edgerankchecker.com http://www.crowdbooster.com http://www.socialbakers.comSocial Media Management Tools http://www.hootsuite.com 15+ Ways To Get More “Like” For Your Facebook Fan Page http://www.dennisjsmith.com
  28. 28. Get More LikeQUESTIONS 15+ Ways To Get More “Like” For Your Facebook Fan Page http://www.dennisjsmith.com
  29. 29. Promote Your Business or Cause Using Social MediaAll New 3rd Edition On Paperback - $12.95 On Amazon Kindle - $3.49 Now Includes Pinterest Updated Facebook Fan Page Information Updated Google+ Information Winner Top 50 Idaho Author Awards 2011 4.7 Amazon Review Rating $12.95 on Paperback $3.49 on Kindle Download Free Pinterest Chapter Sign-Up At book.dennisjsmith.com http://www.dennisjsmith.com
  30. 30. Get More Like THANKS! www.dennisjsmith.com www.greenhostusa.com www.facebook.com/socialmediawriter www.facebook.com/socialmediabook www.facebook.com/greenhostusa© 2012 Dennis J. Smith – Social Media and WordPress ConsultantFacebook is a registered trademark of Facebook, Inc.Slides, PDF or any other training material may not be distributed without written or electronic permission of Dennis J. Smith .

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