Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.
Empowering Global Innovation
James Burns
Director - Platform
Community Solution Advisors
Empowering Global Innovation:
How Rakuten applies the Salesforce.com CoE globally
David J Ramos (Dave)
Group Manager
@anot...
About Rakuten
Who is
a Center of Excellence
What’s
Rakuten is…
INNOVATIVE – Annually ranked among Top 20 Globally by Forbes since 2012
#1 #9
Rakuten is…
E-Commerce Digital & Content Travel & Reservation
Pro Sports Finance ..and more
Rakuten is…
Ecosystem
E-Commerce
Credit
Card
Banking
Securities Telecom
Travel
E-Money Digital Goods
Portal &
Content
Data...
Rakuten is…
• E-commerce in 14 countries and regions
• All services and businesses in 28 countries
About Rakuten
Who is
a Center of Excellence
What’s
Salesforce.com in Rakuten
1
4
1
4
3
32
1
Rakuten Platform Ecosystem
ConsumerBizTeamsG&ATeams
Front Office
• Synergy
• Shared development & reuse
• Best practices
• Code libraries
• Efficient utilization
Challenges & Opportunitie...
What is a CoE?
But which model is right for us?
Formal Command & Control
One instance Many BU
Localized Customization
Single Global Team
...
What are others like us doing?
Salesforce.com CoE Case Studies
How to we start?
Keep It Simple Stupid!
We do not need a complex framework to start
Rakuten CoE Workshop
Attendees included 35+ global members (Biz & Tech)
Shared
the problems
Discussed
the solutions
Planne...
About Rakuten
Who is
a Center of Excellence
What’s
Rakuten CoE Workshop
Find Common Challenges
Skilled Resources
Technical Debt (Old & Custom Code)
Cost
System Integrations
...
Rakuten CoE Workshop
Establish a Charter
 Connect
 Develop
 Deploy
Deliver Global Enterprise
 Strategy & Best Practice...
Establishing the CoE
Did I mention to... Keep It Simple Stupid!
Common Process &
Pains
Best Practice &
Knowledge Sharing
T...
About Rakuten
Who is
a Center of Excellence
What’s
Growing the CoE
1. Development
Center
2. Knowledge
Management
4. Design
Standards
3. Architecture
Governance
Vision for Salesforce in Rakuten
Business Intel
Data
Warehouse
E Comm
Backend
Finance/Billing
Digital Contract
Mgmt
KYC & ...
Full integrated Global CoE
Finance
Card
Edy
Insurance
Life
Bank
Smart Pay
Securities
ECC
Ichiba (JP)
EU (FR, UK, DE, AT,
E...
Q&A
Dreamforce 2014    Rakuten's Global Center of Excellence
Dreamforce 2014    Rakuten's Global Center of Excellence
Upcoming SlideShare
Loading in …5
×

7

Share

Download to read offline

Dreamforce 2014 Rakuten's Global Center of Excellence

Download to read offline

This is the presentation I gave at DreamForce 2014 on the Salesforce Center of Excellence I worked to implement at Rakuten

Related Books

Free with a 30 day trial from Scribd

See all

Related Audiobooks

Free with a 30 day trial from Scribd

See all

Dreamforce 2014 Rakuten's Global Center of Excellence

  1. 1. Empowering Global Innovation James Burns Director - Platform Community Solution Advisors
  2. 2. Empowering Global Innovation: How Rakuten applies the Salesforce.com CoE globally David J Ramos (Dave) Group Manager @anotherdatageek
  3. 3. About Rakuten Who is a Center of Excellence What’s
  4. 4. Rakuten is… INNOVATIVE – Annually ranked among Top 20 Globally by Forbes since 2012 #1 #9
  5. 5. Rakuten is… E-Commerce Digital & Content Travel & Reservation Pro Sports Finance ..and more
  6. 6. Rakuten is… Ecosystem E-Commerce Credit Card Banking Securities Telecom Travel E-Money Digital Goods Portal & Content Database Loyalty Program Log-In
  7. 7. Rakuten is… • E-commerce in 14 countries and regions • All services and businesses in 28 countries
  8. 8. About Rakuten Who is a Center of Excellence What’s
  9. 9. Salesforce.com in Rakuten 1 4 1 4 3 32 1
  10. 10. Rakuten Platform Ecosystem ConsumerBizTeamsG&ATeams
  11. 11. Front Office
  12. 12. • Synergy • Shared development & reuse • Best practices • Code libraries • Efficient utilization Challenges & Opportunities • Limited collaboration • Islands of expertise • Siloed decision making • Same biz - different process • No reuse  High cost  High complexity  Slow innovation
  13. 13. What is a CoE?
  14. 14. But which model is right for us? Formal Command & Control One instance Many BU Localized Customization Single Global Team Moderate Command & Control BU grouped in Few Instances Localized Customization Multiple Teams w/ 1 CoE Supporting Informal Command & Control Many Instances (Current) Best Practice Only Multiple Independent Teams
  15. 15. What are others like us doing? Salesforce.com CoE Case Studies
  16. 16. How to we start? Keep It Simple Stupid! We do not need a complex framework to start
  17. 17. Rakuten CoE Workshop Attendees included 35+ global members (Biz & Tech) Shared the problems Discussed the solutions Planned the roadmaps
  18. 18. About Rakuten Who is a Center of Excellence What’s
  19. 19. Rakuten CoE Workshop Find Common Challenges Skilled Resources Technical Debt (Old & Custom Code) Cost System Integrations Lack of processes
  20. 20. Rakuten CoE Workshop Establish a Charter  Connect  Develop  Deploy Deliver Global Enterprise  Strategy & Best Practice  Architecture  Shared Development Team  Central Administration  Systems Integration  Data Management  Reporting & KPI
  21. 21. Establishing the CoE Did I mention to... Keep It Simple Stupid! Common Process & Pains Best Practice & Knowledge Sharing Targets for Collaboration & Shared Development Project Execution & Consolidation
  22. 22. About Rakuten Who is a Center of Excellence What’s
  23. 23. Growing the CoE 1. Development Center 2. Knowledge Management 4. Design Standards 3. Architecture Governance
  24. 24. Vision for Salesforce in Rakuten Business Intel Data Warehouse E Comm Backend Finance/Billing Digital Contract Mgmt KYC & screening HR System/DB Reviews & Ratings CTI Full replication Full replication Metrics & KPI Metrics & KPI APIs Selected Metrics
  25. 25. Full integrated Global CoE Finance Card Edy Insurance Life Bank Smart Pay Securities ECC Ichiba (JP) EU (FR, UK, DE, AT, ES) AM (US, BR) Asia (TW, TH, ID, MY) Marketing LinkShare LinkShare JP Loyalty MediaForge Others Travel Fusion Grommet Kobo Viki Logistics Salesforce CoE (CITD) Support & Admin Development Center Architecture & Standards Knowledge Sharing Strategy Group BU/DU Leaders Group BU/DU Leaders Group BU/DU Leaders Group BU/DU Leaders
  26. 26. Q&A
  • NabilAbdullah

    May. 1, 2019
  • LeszekWegiel

    Mar. 30, 2019
  • AbhyA23

    Aug. 5, 2016
  • pjenkel

    Jun. 2, 2016
  • ShaneWolsey

    Sep. 30, 2015
  • miofujioka7

    Apr. 29, 2015
  • DerekWatkins1

    Apr. 23, 2015

This is the presentation I gave at DreamForce 2014 on the Salesforce Center of Excellence I worked to implement at Rakuten

Views

Total views

1,460

On Slideshare

0

From embeds

0

Number of embeds

26

Actions

Downloads

57

Shares

0

Comments

0

Likes

7

×