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@StevePlunkett - 4 C's SEO Keynote @ SearchExchange #Searchex

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@StevePlunkett - 4 C's SEO Keynote @ SearchExchange #Searchex

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Steve is an accomplished SEO Scientist responsible for diagnosing trends in all aspects of search engine optimization and Internet-user behavior. His areas of expertise include keyword research for psychological relevance, online reputation management, Internet conversion strategy, and digital and analog asset search optimization. He also specializes in organic SEO and user behavior in social networks.

How do you classify client's content for curating?

Steve is an accomplished SEO Scientist responsible for diagnosing trends in all aspects of search engine optimization and Internet-user behavior. His areas of expertise include keyword research for psychological relevance, online reputation management, Internet conversion strategy, and digital and analog asset search optimization. He also specializes in organic SEO and user behavior in social networks.

How do you classify client's content for curating?

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@StevePlunkett - 4 C's SEO Keynote @ SearchExchange #Searchex

  1. 1. The 4 C’s: Classification Customers Clarity Content
  2. 2. SearchExchange The 4 C’s: Classification -Customers Clarity - Content Steve Plunkett Sr. Search Scientist - Rockfish
  3. 3. Everyone wants social, no one wants to do it right. Do search and ORM 1st.
  4. 4. Classification B2B or B2C or Both Products or Service Brick & Mortar or Ecommerce or Both Classification: Industry Channels, Keywords, Meta Tags, Private/Public
  5. 5. Store Locator Schema Framework 1 Schema: ItemType: LocalBusiness ItemType: Postal Address 2 Schema: ItemType: LocalBusiness ItemProp: Photograph 3 Schema: ItemType: LocalBusiness ItemProp: Review 1 6 2 4 3 7 4 5 5 Schema: ItemType: LocalBusiness ItemProp: OpeningHours, Descripti on Schema: ItemType: LocalBusiness ItemProp: GeoCoordinates, Maps 6 Social Proof: JS Call: Share Widgets 7 Social Proof: JS Call: Stream Checkins, comments Local Classification: Name, Address, Zip Code, Phone#, GPS coordinates
  6. 6. Travel Classification: Flights - Airlines must provide data in specific formats
  7. 7. Customers Walk-In Traffic, Lead Gen or Shopping Cart Location, Support or Price Distributors – Vendors – Wholesalers Subscription – Download – API Use
  8. 8. Clarity Analytics – Webmaster Tools WWW or Mobile Paid or Organic Stakeholder Sign Off Point of Contact – Expectations Revise or Confirm Project Scope
  9. 9. Content Three C’s x 3 Classify Client’s Content Create Customer Content Curate Client’s Customers Client’s Content can require, images, text and can be just data.
  10. 10. Timing is Everything. Don’t Curate Customer Complaints!
  11. 11. SearchExchange The 4 C’s: Classification -Customers Clarity - Content Steve Plunkett Sr. Search Scientist – Rockfish @StevePlunkett

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