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Smart Show Presentation: Cooking up Content


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Smart Show Presentation--Cooking Up Content. Learn where the pros get their inspiration for daily social media content, and how they manage it.

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Smart Show Presentation: Cooking up Content

  1. 1. Cooking Up Content Cooking Up Content
  2. 2. How Should I use Social Media? Cooking Up Content
  3. 3. A Few Guidelines Cooking Up Content
  4. 4. And a Few More Pointers Cooking Up Content
  5. 5. The Big Four Cooking Up Content
  6. 6. Pages That Engage. . . and their Conversations Cooking Up Content
  7. 7. Media Coverage Cooking Up Content
  8. 8. Ask Their Opinion Cooking Up Content
  9. 9. Timely Topics Cooking Up Content
  10. 10. Spotlight Pieces Cooking Up Content
  11. 11. Get Them Involved & Excited Cooking Up Content
  12. 12. Show Your People Cooking Up Content
  13. 13. Even If They’re Just Having Fun Cooking Up Content
  14. 14. Educate Cooking Up Content
  15. 15. But Have Fun, Too! Cooking Up Content
  16. 16. Hot Stories Are Always Good Cooking Up Content
  17. 17. Fan Page Friday Cooking Up Content
  18. 18. Tag, and Give Credit Cooking Up Content
  19. 19. Tweet on Twitter Cooking Up Content
  20. 20. Twitter 202 <ul><li>Talk about your area of expertise, but also, talk about your passions and hobbies (wine, music, photography). </li></ul><ul><li>Follow back when people follow you (within reason). </li></ul><ul><li>Thank people for retweeting you. </li></ul><ul><li>Join in on #FF </li></ul>Cooking Up Content
  21. 21. Twitter Lists Cooking Up Content
  22. 22. OMG, I am Speechless! Cooking Up Content
  23. 23. Cat Got Your Tongue? <ul><li>Blogs: bookmark bridal, groom, jewelry or luxury blogs. The Wedding Chicks, The Man Registry, Blingista, JewelryBizGuru. </li></ul><ul><li>Other Facebook Pages—suppliers. </li></ul><ul><li>Your News Stream on Twitter or Facebook. </li></ul>Cooking Up Content
  24. 24. Content Goldmines <ul><li> </li></ul><ul><li>Brides </li></ul><ul><li>The Knot </li></ul><ul><li>The Man Registry </li></ul><ul><li>The Trade Magazines: InStore, JCK, National Jeweler </li></ul>Cooking Up Content
  25. 25. The Hunt Continues… <ul><li>Search YouTube or Vimeo for these keywords: Proposals, Romantic Proposals, Funny Proposals and Failed Proposals. </li></ul><ul><li>Set up a Google Alert on Topics of Interest. </li></ul><ul><li>Set up Twitter Lists: Jewelry, Bridal, Diamonds, Proposals, Celebrity. . . </li></ul>Cooking Up Content
  26. 26. Stress Free Social Media Cooking Up Content
  27. 27. Create a Schedule <ul><li>Mon: Video of Store Owner. “Check out our very own Dirk Fabulous on WSMN talking about our new bridal collection. </li></ul><ul><li>Tues: Photo of Gold Bracelets. “Gold is a hot trend right now, and nothing is hotter than these gold brocade bracelets. </li></ul><ul><li>Weds: Link to WeddingChicks. “We love this spring country wedding. The Bride’s ring reminds of us a couple of our own halo engagement rings from Simon G . . . </li></ul><ul><li>Thurs: Sapphires or Emeralds? What’s your preference? </li></ul>Cooking Up Content
  28. 28. Management Tools <ul><li>Hootsuite, Tweetdeck and Seesmic </li></ul><ul><li>Manage multiple accounts on Facebook and Twitter, as well as newstreams and lists. </li></ul><ul><li>Schedule Tweets and Updates ahead of time. </li></ul><ul><li>One stop management of your social media needs. </li></ul>Cooking Up Content
  29. 29. Hootsuite Cooking Up Content
  30. 30. Bookmarks Cooking Up Content
  31. 31. See You On the Web! Cooking Up Content