Rotmans: C2C & transitiontheory

1,395 views

Published on

Jan Rotmans desribes his vision on Cradle to Cradle with an emphasis on transition management: what to do, what is the real agenda?

Published in: Education, Technology, Business
0 Comments
1 Like
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total views
1,395
On SlideShare
0
From Embeds
0
Number of Embeds
7
Actions
Shares
0
Downloads
46
Comments
0
Likes
1
Embeds 0
No embeds

No notes for slide
  • <number>
  • <number>
  • <number>
  • s
  • <number>
  • s
  • <number>
  • s<number>
  • s<number>
  • s<number>
  • s
  • <number>
  • <number>
  • <number>
  • <number>
  • <number>
  • <number>
  • Rotmans: C2C & transitiontheory

    1. 1. C2C and transitions: convicted to each other Jan Rotmans, DRIFT 07-04-2009
    2. 2. Structure 1. transitions and transition management 4. C2C and transitions 7. levels of C2C applications [product, building, area and company] 4. future agenda Dutch Research Institute For Transitions
    3. 3. Transition fundamental change of structure, culture and practices in societal (sub)system – structure: institutional setting – culture: dominant paradigm – practices: routines, rules, habits incumbent structure, culture and practices are broken down, which requires time to overcome resistance Dutch Research Institute For Transitions
    4. 4. Transition a transition requires a fundamental change in: the way we think the way we act the way we are organized Dutch Research Institute For Transitions
    5. 5. Transition domains energy sector mobility sector health care sector construction sector waste sector Dutch Research Institute For Transitions
    6. 6. Transition pattern regime: dominant structure, culture and practices with power and vested interests niche: emerging, diverging structure, culture and practices at a relatively small scale level niche wants to develop power and take over the incumbent regime; regime protects itself and wants to offset the regime in an effective manner transition = regime-change = power shift Dutch Research Institute For Transitions
    7. 7. Can we manage transitions? No we cannot command and control transitions too many uncertainties and surprises Yes we can! we can influence transitions direction and pace of transitions Dutch Research Institute For Transitions
    8. 8. Transition management Guiding Principles – stimulate niches at the micro-level (variation) – interconnect niches with same direction (emergence) – develop visions at macro-level that can act as guidance for niche- development (new attractors) – stimulate forming of niche-regimes (selection, clustering, upscaling) – further modulation between macro-micro level (co-evolution) Dutch Research Institute For Transitions
    9. 9. Transition management organisation of multi-actor proces (transition arena) development of evaluation, sustainability visions monitoring and and transition agendas adjustment (learning) carrying out experiments and projects
    10. 10. Transition management approach - put energy in frontrunners (niche-players) and not in peloton - bring niche-players and regime-players together in arena’s - develop a shadow line within arena’s - make it concrete as soon as possible with experiments - create movement out of new coalitions/networks - build up societal pressure through movement Dutch Research Institute For Transitions
    11. 11. C2C and transitions approach to design systems that are essentially waste free: products, buildings, urban environments and social systems - C2C is a niche - C2C as niche requires a smart strategy to survive within the regime - the major barriers are NOT technological by nature but institutional, juridical and mental barriers Dutch Research Institute For Transitions
    12. 12. Barriers for cradle-to-cradle – waste sector regime – scientific scepticism – reactive, conservative culture of construction sector – laws and regulations – chain organisation of sectors – C2C hype Dutch Research Institute For Transitions
    13. 13. The construction chain real estate developer contractor construction material producer architect supplier sub-contractor advisor customer Dutch Research Institute For Transitions
    14. 14. Phases of the transition in construction sector Stabilisation Sustainable construction sector Current situation Acceleration Take-off Predevelopment Time Dutch Research Institute For Transitions
    15. 15. Regime shift from waste to resource management • cultural shift: from:  consumers as producers of waste to:  producers as consumers of resources • structural shift: from:  centralized, technology, market to:  decentralized, processes, common pool • practices shift: from: regulation, structure and coordination to:  self-organisation, stimulation and emergence Dutch Research Institute For Transitions
    16. 16. C2C at different levels - the product level chair, shoe, Ipod, television - the building level C2C building - the area level C2C area development - the company level Philips Dutch Research Institute For Transitions
    17. 17. Product level Dutch Research Institute For Transitions
    18. 18. transition to sustainable material use ecological urgency 25% of CO2-emissions related to materials production and processing social urgency shift of environmental impact to developing countries, health risks economic urgency material use expected to triple next decades shrinking reserves, increasing prices, growing dependency dematerialization Dutch Research Institute For Transitions
    19. 19. transition to sustainable material use Flanders [www.duurzaam-materialenbeheer.be] started transition to sustainable material use by 2004 – transition network of 20 frontrunners - vision on sustainable material use ‘material and resource poor society by 2030’ corporate cradle-to-cradle, new cycle economy – 5 transition pathways at your service, smart closing, beyond scarcity, sust. synthetics Dutch Research Institute For Transitions
    20. 20. Building level Dutch Research Institute For Transitions
    21. 21. C2C-building – flexible design with varying functions in time living building concept – delivers energy power house concept – wastewater purification – delivers cleaner air to the environment – organic/technical materials that can be re-used Dutch Research Institute For Transitions
    22. 22. C2C-building however, there is no recipe there are no C2C-laws there are multiple interpretations Dutch Research Institute For Transitions
    23. 23. Example: C2C-building at Erasmus University – board of the university ‘what is cradle-to-cradle?’ – real estate developer ‘what is a cradle-to-cradle building?’ – contractor ‘what are additional costs of C2C building?’ – construction material producer ‘what kind of materials do I need to use?’ – architect ‘how to design a cradle-to-cradle building?’ Dutch Research Institute For Transitions
    24. 24. Campus Woudestein in practice at EUR Greening the Campus sustainability principles – own energy supply system – green, multi-functional environment – water storage system we can do better! Dutch Research Institute For Transitions
    25. 25. Dutch Research Institute For Transitions
    26. 26. SUSTAINABLE FOOTBALL STADIUMS ENVIRONMENTAL BALANCE BUSINESS PLANNING COMMUNITY LEGACY Embodied energy National status Legacy for local users Energy saving Destination effect Community hub Carbon neutral Capital cost vs. Lifecycle cost Appropriate size Materials selection Compatible uses Suitable location Renewable resources Revenue generation Youth out-reach programs Rainwater harvesting Minimised maintenance Neighbourhood activities Grey water reuse Ticketing technology Flexibility of use Refuse recycling Mobile technology Ongoing costs Reduced light pollution Changeover for events Designed for legacy use Reduced noise pollution Improved transportation Improved cleaning regime Natural convective ventilation Solar energy Wind energy Geothermal energy Combined heat and power Biomass boilers Emerging technologies
    27. 27. 2012 Olympic Stadium, UK Dutch Research Institute For Transitions
    28. 28. DEMOUNTABILITY 2012 Olympic Stadium, UK Dutch Research Institute For Transitions
    29. 29. Grand Stade de l’Olympique, Lyonnais
    30. 30. AIR QUALITY TRANSPORT STRATEGY WATER ACOUSTIC CO2 FOOTPRINT ANZ Olympic Stadium Australia – rainwater harvesting, grey water, waterless sanitaryware Dutch Research Institute For Transitions
    31. 31. Area development level Dutch Research Institute For Transitions
    32. 32. C2C Area development groping in the dark upcycling of an area? relation humans and area? relations buildings and area? closing cycles? [ecological, economic, social] various layers? [underground, infrastructure, activities] Dutch Research Institute For Transitions
    33. 33. Sustainable Area development key values of area reinforce each other • search for the (historical) identity of the area • analyse the sustainability potential of the area • design sustainability principles for the area • develop a sustainability vision for the area DRIFT
    34. 34. Sustainability potential scan mobility cultural history ecology economy energy Dutch Research Institute For Transitions
    35. 35. Sustainable Area Principles Creating - develop from cultural historical perspective - human scale as starting point - integration of functions - humans, buildings and areas organically interwoven - diversity as starting point Mitigating - no shift to other areas - energy neutral - climate adaptive - re-use of existing materials and resources - as little pollution as possible Dutch Research Institute For Transitions
    36. 36. Haarlemmermeer 2030 duurzame pionierspolder Dutch Research Institute For Transitions
    37. 37. aquacultuur zelfvoorzienende watergeneratoren dijkwoningen watertaxi drijvende woningen veilige Klimaatdijk
    38. 38. floating energy generating districts for pioneers
    39. 39. ecologische volkstuintjes biologische oevers boomgaard boeren kleine windturbines wandelen tussen de dieren high-tech fietsverbindingen
    40. 40. biologische voedsel creatieve voorziening functie stapeling vergaderruimte schaapskooi boomgaard op het dak Nieuwe pioniers
    41. 41. werken in groene omgeving met lokaal voedsel
    42. 42. Company level Dutch Research Institute For Transitions
    43. 43. Philips is experimenting with Cradle-to-Cradle [Ingrid Seegers] requires a new business model long-term values vs short-term profit services vs products co-production vs competition requires a corporate strategy long-term C2C vision Dutch Research Institute For Transitions
    44. 44. Philips transition strategy • external – initiate and participate • in transition arenas: create common base, advocate future visions, create social support • in transition experiments: concrete projects producing concrete examples/alternatives • internal – reframe and redevelop • personal competences, skills and knowledge • organisational culture and structure Dutch Research Institute For Transitions
    45. 45. Future agenda 1. validate and deepen cradle-to-cradle scientific rigour 4. case studies at different levels building, area development 3. transition to sustainable material use cradle-to-cradle incorporated 10.initiate education C2C and sustainability education Dutch Research Institute For Transitions
    46. 46. Education C2C requires multi-disciplinary background most universities are disciplinary shelters universities are islands of faculties what we need is cross-faculty schools school of C2C and sustainability Dutch Research Institute For Transitions
    47. 47. Education no educational grounding of C2C at Dutch universities Master in preparation at Rotterdam (with Delft?): ‘design and management of sustainable development’ educate students with: analytical skills, design skills and process skills multi- and interdisciplinary study we can use trainees and PhD-students! Dutch Research Institute For Transitions
    48. 48. Conclusions C2C is not about product innovation but system innovation barriers in social systems prevent implementation of C2C C2C requires an innovation of social systems [waste, energy, construction, mobility] successful C2C requires a transition management approach educational grounding of C2C is necessary Dutch Research Institute For Transitions
    49. 49. let’s transitionize cradle-to-cradle! Dutch Research Institute For Transitions
    50. 50. Mission Greening the Campus: EUR wants to be widely renowned and recognized as the university that walks its talk in the area of sustainable business practice. What Cradle to Cradle (C2C) means for us: • We want to enhance sustainable (green) purchasing to a C2C puchasing • ambition.   • We plan to work with TU Delft as of Sep 09, specifically within their minor • Sustainable Future Campus, seeing the campus as 'playground' for innovative sustainable solutions. C2C has gained the interest of both universities (EUR and TU Delft).   • Interested? • Please send an e-mail to GREENINGTHECAMPUS@RSM.NL • Dutch Research Institute For Transitions

    ×