Successfully reported this slideshow.

How To Use Autoresponders For Your Business

210 views

Published on

In this presentation, David Jenyns talks about using autoresponders for your business. He teaches about the techniques that you can maximise this constant sales machine.

You can visit http://www.melbourneseoservices.com/seo-quote-contact/seo-faqs/ for more of your internet marketing questions.

Published in: Business, Technology
  • Be the first to comment

  • Be the first to like this

How To Use Autoresponders For Your Business

  1. 1. AUTORESPONDERS The Constant Sales Machine
  2. 2. WHY CREATE A WHITE PAPER • Most people come and go • Trust is the biggest hurdle • Capture their email • Position yourself as an expert • Build the rapport • Law of reciprocity & micro commitment
  3. 3. HOWTO CRAFT ONE • Get inside the client’s head - Barneys • It's about them, not you • The magic number 3, 5, 7 • Introduce your business at the end • Remember the call to action • e.g. Melbourne SEO Manifesto
  4. 4. PROMOTETHE HECK OUT OF IT • Self hosted vs service • Use aweber.com / getresponse.com • Make them an offer • Get a nice graphic • Have a link to it on all pages / above the fold
  5. 5. AUTOMATIC SALES MACHINE • Free report (day 1)! • Who we are (day 3) • Services we offer (day 6) • Can I help? (day 7) • Testimonials (day 10)
 • Good content (day 14) • Make them an offer (day 18) • Keep adding content
 (ever couple weeks) • Get 12 months worth
  6. 6. EMAILSTHAT CONVERT • Multi modes: text, video, audio, pdf • Short and to the point • Conversational / personal tone • Write to a friend • Read it aloud and then re-read it • Optimise your landing page
  7. 7. ANATOMY OF AN EMAIL • From • Subject: • Personalisation {firstname} • Link at the top, bottom and middle • Call to action • Using "=====" • 64 characters long
  8. 8. EXAMPLE
  9. 9. DATABASE GOLDMINE • Survey your list - trading database • 4 day cash machine - MFC launch • Product launches -TYTP launch • Affiliate promotion - OTM launch
  10. 10. EXTRA BITS & PIECES • Meta-Formula.com example • List & Profits • Send out cards
  11. 11. QUESTIONS

×