Understanding Off Page SEO Strategies

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In this presentation, David Jenyns explains how Off Page SEO works. He walks you through the process of how to do this strategy right. He points out that acting naturally and replicating what happens in nature is rewarded by Google.

Want to learn more about off page seo? Visit http://www.melbourneseoservices.com/seo-products/seo-training-course-dvds/

Published in: Business, Technology, Design
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Understanding Off Page SEO Strategies

  1. 1. OFF PAGE OPTIMISATION Unless you build it correctly... they will not come.
  2. 2. HOW GOOGLE REALLY WORKS • One big popularity contest • It's about your links and what they say • Not all links are created equal • You can rank for anything • Stay one step ahead of your competition
  3. 3. DAVE’S HOTTIPS • Send links to pages you want to rank • Bigger sites win, keep on building!
  4. 4. REPLICATE NATURE • Send links to both home and deep • From a variety of sources • With a variety of anchor text • Links built over time
  5. 5. A SIMPLE PLAN OF ATTACK
  6. 6. DIRECTORIES • Submit to 300+ PR1+ directories • Url links • Vary text submission • Drip submissions • e.g. http://www.theseomethod.com/maximiser
  7. 7. EZINEARTICLES.COM & GOARTICLES.COM • 10+ of your best (ongoing 1 per week) • Link to your home + deep • Check trading on the inside • e.g. http://ezinearticles.com/?expert=David_Jenyns
  8. 8. YOUTUBE • 10+ videos (ongoing 1 per week) • e.g. http://http://www.youtube.com/melbournedentists
  9. 9. BLOG COMMENTS • 15 posts (ongoing 5 per week) • Use Google alerts • Search on blogsearch.google.com
  10. 10. WEB2.0 • 9 posts (ongoing 1 post per week) • Blogger.com • Wordpress.org • Posterous.com • e.g. http://my-internet-affiliate-marketing.blogspot.com
  11. 11. BLOG NETWORKS • Blog comments + Ezine +YouTube + Web 2.0 • AMA: http://www.theseomethod.com/ama
  12. 12. WHO DOYOU KNOW? • Clients • Suppliers • Charities • Friends
  13. 13. PRESS RELEASE • Pete’s session • GoogleVs.Yellow page case study
  14. 14. WAX ON WAX OFF SEO • Ezine: 1 per week (45mins) • YouTube: 1 per week (1.5hrs) • Blog comments: 5 per week (45 mins) • Web2.0: 1 per week (1 hour) • Press Release: 1 every couple of months (3 hours)
  15. 15. QUESTIONS

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