How Does Search Engines Work?

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In this presentation, David Jenyns walks you through to understand how search engines works. He also teaches how to target the right keywords for your business' online marketing strategy.

Want to know more about search engines and SEO? Visit http://www.melbourneseoservices.com/seo-products/seo-training-course-dvds

Published in: Business, Technology, Design
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How Does Search Engines Work?

  1. 1. THE MASTER PLAN Dominate Local Search.
  2. 2. THE RIGHT BUSINESS • Building a business of value • Position yourself as the expert • Take the lion's share of business • Charge a premium price
  3. 3. DOMINATE PAGE #1 • Places • Adwords • Organic
  4. 4. OUR BUSINESS FLOW • Understanding products / services • Research target market / competition / keywords • Build a website • Install Google Analytics & WebmasterTools • On page optimisation / conversion / enquiry form • Google Places • Google Adwords • Quick cash: promo / customer reactivation
  5. 5. OUR BUSINESS FLOW - CONTINUED • Off Page SEO • Video marketing • White paper, build database & auto-responders • Web 2.0:Twitter / Facebook / Foursquare • Press release • Regular blogging: top questions / interview experts / Google alerts • Build info product
  6. 6. HOW SEARCH ENGINES WORK • Based the way research reports work • Google's goal is to provide the best user experience • Places,Adwords, Organic are different but it's all about the keywords
  7. 7. UNDERSTANDING KEYWORDTARGETS • Browsing phrase vs buying phrase • Camera vs. Sony Handicam HDR-SR11 • Dentist vs. SouthYarra Dentists • Inside the mind of your searcher
  8. 8. BUILDINGYOUR KEYWORDS • How is local business different? traffic + conversions • Identify top services / products • Use Google free keyword tool / Market Samurai • Target best keywords and add area modifiers • e.g. Printing Services Melbourne
  9. 9. DON’TTELL ME, SHOW ME
  10. 10. THE PERFECT DOMAIN NAME • Brand domain vs. keyword domain • 2-3 words long • Avoid hyphens • .com.au or maybe .net.au, .org.au • e.g. www.melbourneSEOservices.com
  11. 11. BUILDING A STRONG STRUCTURE • Home, Services Clients,About, Contact, Blog • Perhaps individual pages for services • No website? Use Wordpress • e.g www.thedentists.com.au
  12. 12. EASY AS 1,2,3 • 1stTier Primary money phrase / domain • 2ndTier - Primary services + modifiers / pages • 3rdTier - Longer tail + suburbs / blog
  13. 13. ONPAGE SEO • 1 page... 1-2 keywords • Unique page titles • Meta description (160) & meta keywords • 300 words minimum • Keyword density (x3 per 500 words) • H1 tags, bold, italics, image tags • Keywords in urls (domain.com/keyword.html) • e.g. www.planet13.com.au
  14. 14. QUESTIONS

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