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Awesome Website Usability & Conversion Optimisation Tips


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If I asked 100 website owners for the one thing they need more of, over 90% would say “traffic”. This sounds like a smart answer, but it actually reveals one of the most basic misconceptions about online business. What you’re about to read is the most important lesson you’ll learn from this chapter and it forms the foundation of everything that follows. Are you ready?

The purpose of a commercial website is to make money.

So what's the secret of making your website work? Setting up to sell of course! Watch this short presentation to discover some of my best tips to improving your website usability.

Published in: Education, Technology, Business
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Awesome Website Usability & Conversion Optimisation Tips

  1. 1. Usability Crusher Getting more out of what you’ve already got.
  2. 2. “How can I get more traffic to my website?”
  3. 3. It always starts with making sure that your website converts.
  4. 4. WHAT’S THE PURPOSE? Your website is a digital sales person and/or a lead generation tool. Make your website sell & turn prospects into pre-sold customers. How?
  5. 5. #1 Give away useful information for free. Make the visitor opt-in & offer access to your special reports, as well as videos that position you as an expert. #2 Share your story. People buy from those who they know and trust, and by creating an “Our Story” page, you allow your visitors to know you on a personal level. #3 Use case studies. Letting your prospects know how your clients’ businesses took off as a result of your product & services might just prove your effectiveness & efficiency. #4 Write persuasive & emotional copies. A copy must double as a mini-sales letter, and so writing compelling descriptions and highlighting the emotional reasons to buy your product might just do the trick!
  6. 6. PROOF IN WHAT YOU SAY The biggest hurdle for the people: believing what it is that you say. People are perpetually worried that you’re going to take their money & run away without actually delivering.
  7. 7. Can I trust you? Will it work for me? Will this product solve my problem? Sales is knowing: What is the conversation going on in the client’s mind and meeting them in that conversation. It’s not enough to know what their problem is; you also have to know how to solve it.
  8. 8. IT’S ABOUT THEM; NOT YOU Always keep your avatar in mind. For instance, when writing a copy on your website, write it as though you’re writing to one person -- a friend: Don’t get too fancy, with your copy, avoid ambiguity, and always link back to the results and benefits of your products & services.
  9. 9. 1 PAGE = 1 PURPOSE A confused person doesn’t take action. It is imperative that you get your visitors to believe what you say . One of the best ways to go about this is through testimonials. He really knows his stuff! I highly recommend their services!
  10. 10. #1 Let your clients say how great you are for them. Let them talk about the results they’ve been getting. #2 Keep your website simple, clear, and without ambiguities. Ex. “How did you find this website” -where find could mean enjoy or locate. #3 Always tell the visitor what to do next. Get them to actually use your website by giving them an objective.
  11. 11. LESS IS MORE AVOID having your posts look so out of control. Keep your paragraphs short, clear, & simple. Settle on just 1 or 2 fonts/ colours/ sizes, and from there, break your text up to keep the visitor from getting lost in the words.
  12. 12. In A Nutshell
  13. 13. ! HEADLINE It must grab a person’s attention and hook him in. Tell upfront what you’re going to offer them and what problems you have solved.
  14. 14. MYTH Stories engage people in. Tell stories from the get go and layer them with messages & takeaways. Help them understand their problems better then provide solutions.
  15. 15. WHO AM I? People don’t do business with other businesses; people do business with other people. Hence, it’s always best to connect with them by telling your story: how you got to where you are now.
  16. 16. OFFER Once you’ve come up with a solution, make a really clear offer.
  17. 17. WHAT YOU’RE GETTING FEATURES/ BENEFITS From there, talk about both the benefits & results of your products & services.
  18. 18. TESTIMONIALS It basically acts as a proof that you can deliver on your promise. Get your clients to share how they struggled & how your products and services helped them get their desired result.
  19. 19. PROMISE + GUARANTEE Throw in some promises and guarantees to remove risks on the visitor’s part.
  20. 20. We’ve got 50 copies ready to go! Order now for fast shipping. Otherwise, you’ll have to wait for another 2 weeks for the next batch. So, hurry! SCARCITY Make visitors want your products & services now. Build that scarcity in without having to do it in a sleazy, non-true fashion.
  21. 21. Want some more tips for boosting your biz? Visit CALL TO ACTION Always provide a clear statement, instructing your visitors what to do or how to reach a goal.
  22. 22. DO AS I DO Have a look at your competitors & know the key industry leaders in your niche. Keep an eye on their website & observe what they do.
  23. 23. Website Checklist
  24. 24. HOMEPAGE Grab your visitors’ attention. SERVICES List down everything you offer. CLIENTS Use testimonials to alleviate any concerns your visitors may have. SELF STUDY Add info products in, or any other products you think you can sell.
  25. 25. ABOUT Inspire trust, reassure your visitors, and make your business reliable by telling your story. FAQ Feature 10 questions people ask & 10 other questions you think people should ask. SEO BLOG Have an outlet for regular content. CONTACT Make it easy for your visitors to find you. Providing important details increase level of trust.
  26. 26. TRACKING, TRACKING, TRACKING You can’t improve what you don’t measure. Record your baselines and understand where you are so you can see where you’re improving. Measure what’s going on (Google Analytics) on your website, then improve some more.
  27. 27. Set goals & monitor conversions. Doing so will help you see how much you’ve grown & continue to grow.
  28. 28. Always be split testing. Split testing is a method for testing different web factors, which include design, click-through-rate (CTR), user experience, and so on. This is done mostly to eliminate what under-performs and what converts best.
  29. 29. IN THE WILD For statistically significant results, make sure there’s enough traffic.
  30. 30. WHAT TO WATCH # of visitors Inspire trust, reassure your visitors, and make your business reliable by telling your story. Referrers (source & keywords) Know where people are coming from through Google Analytics. Bounce Rate (40%+) Determine the ways through which you can keep people on your website. Time on page (1-2 mins) Increase a person’s chance of becoming a customer (e.g. videos). Conversions (18% opt-ins, 2% sales) Determine the traffic that will convert into leads & sales.
  31. 31. ACTION PLAN Clean up your website: - display vital info - build the proof - call to actions - phone number Then start tracking!
  32. 32. Want to learn more about Web Usability for Small Businesses? Visit: