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Your first F2P game  Where you will go wrongDavid Edery, Spry Foxwww.edery.org@djedery
RotMG iteration
Mistake #1: Assuming things about other games
Mistake #2: Limited design space
Mistake #3: Expecting recognition for restraintI’m all in favor of supporting the developers of fun games with no ads, but...
(This only happened after RotMG  stopped relying on donations)
Mistake #4: Expecting miracles from x-promo
Mistake #5: Over-reliance on press & platform love
Mistakes we generally didn’t make,but you might:• No consumables as a source of revenue• Over-reliance on a single platfor...
RotMG Revenue, Mature Population        as of 2/26/2012
RotMG Revenue, Mature Population        as of 2/26/2012
Questions?David Edery, Spry Foxhttp://www.edery.org@djedery
Your first f2p game, cc 2012
Your first f2p game, cc 2012
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Your first f2p game, cc 2012

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Your first f2p game, cc 2012

  1. 1. Your first F2P game Where you will go wrongDavid Edery, Spry Foxwww.edery.org@djedery
  2. 2. RotMG iteration
  3. 3. Mistake #1: Assuming things about other games
  4. 4. Mistake #2: Limited design space
  5. 5. Mistake #3: Expecting recognition for restraintI’m all in favor of supporting the developers of fun games with no ads, buteven after paying $3.99 they keep nickel-and-diming you Zynga-style…I’ll give more stars if they add content and subtract greed.
  6. 6. (This only happened after RotMG stopped relying on donations)
  7. 7. Mistake #4: Expecting miracles from x-promo
  8. 8. Mistake #5: Over-reliance on press & platform love
  9. 9. Mistakes we generally didn’t make,but you might:• No consumables as a source of revenue• Over-reliance on a single platform• Excess emphasis on “aesthetic goods”
  10. 10. RotMG Revenue, Mature Population as of 2/26/2012
  11. 11. RotMG Revenue, Mature Population as of 2/26/2012
  12. 12. Questions?David Edery, Spry Foxhttp://www.edery.org@djedery

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