Whether you’re a traditional or “born digital/mobile” brand or business these forces are already effecting you. The answer is not a magic bullet “Digital Transformation” or a new silo. It’s business models, people, culture, leadership and change.
David CarrStrategy Director - Practice Development (International) at DigitasLBi
The next “Internet”: distributed identity, reputation and proof of asset ownership beyond government and individual control. Online trust reinventing field after field.
The new ways own things and access the next wave of network devices and embedded services.
Platforms & stacks
The new "man in the middle" access and attention mediators for brands, publishers, content creators and channels who sacrifice control for audience.
Technologies that cut across large datasets, problem and analysis to support, enhance and replace human intelligence and labour.
Carthago delenda est
The five forces of digital transformation and marketing innovation