The new 5 forces for digital brands & business
•1 like•855 views
Report
Share
Whether you’re a traditional or “born digital/mobile” brand or business these forces are already effecting you. The answer is not a magic bullet “Digital Transformation” or a new silo. It’s business models, people, culture, leadership and change.
More Related Content
Viewers also liked
Viewers also liked(20)
More from David Carr
More from David Carr(9)
Recently uploaded
Recently uploaded(20)
The new 5 forces for digital brands & business
- 1. Brands & Businesses are facing new forces
Editor's Notes
- Creativity
- Blockchain The next “Internet”: distributed identity, reputation and proof of asset ownership beyond government and individual control. Online trust reinventing field after field. IoT The new ways own things and access the next wave of network devices and embedded services. Platforms & stacks The new "man in the middle" access and attention mediators for brands, publishers, content creators and channels who sacrifice control for audience. Machine Learning Technologies that cut across large datasets, problem and analysis to support, enhance and replace human intelligence and labour.
- Carthago delenda est
- The five forces of digital transformation and marketing innovation