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Drowning in Plastic

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Drowning in Plastic

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That shocking turtle and straw video got people sharing and bars banning a particular manifestation of single use plastic. But our oceans are still filling up. The mind is willing but commitment can be weak when the problem is far away and, for a surprising number of people, never even in sight. How could you bring the problem home and see it in a different context? Warning: may contain Hypervoxels.

That shocking turtle and straw video got people sharing and bars banning a particular manifestation of single use plastic. But our oceans are still filling up. The mind is willing but commitment can be weak when the problem is far away and, for a surprising number of people, never even in sight. How could you bring the problem home and see it in a different context? Warning: may contain Hypervoxels.

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Drowning in Plastic

  1. 1. DROWNING IN PLASTIC
  2. 2. 250kgof plastic enters the ocean EVERY SECOND
  3. 3. 90%of Britons are concerned by plastic usage 700kbottles are littered in the UK every day and yet
  4. 4. ABROAD EXOTIC DEEP
  5. 5. WAVES & WHALES
  6. 6. of Britons have never been to the sea
  7. 7. How can we make this disaster PERSONALLY RELEVANT?
  8. 8. Data Mapping Tech
  9. 9. DROWNING IN PLASTIC Using Google Maps* to visualise the impact of the 250kgs per second flood of plastic waste when it literally starts flowing from your doorstep. *And MagicVoxels
  10. 10. https://twitter.com/i/status/1042028548876390403 https://twitter.com/i/status/1045340449630826496
  11. 11. HOME STREET NEIGHBOURHOOD CITY Their Their Their Their
  12. 12. Spreading out to fill the entire city if left running long enough
  13. 13. Polluting your streets. Drowning your kids. A relentless flood of death.
  14. 14. DESKTOP Where you live Home address linked to IP MOBILE Where you stand Geolocated to the moment OUTDOOR Where you wait Spread of the flood linked to the time between buses Hyper-local, hyper-relevant, hyper-disruptive
  15. 15. Turn the tide with a donation Support a collective of activists Make action simple Make action social Make action visual A £5 text donation removes [x] tonnes of plastic. Encourage communities to “clear their street”. This bus stop has raised £[x] and cleared [y] tonnes.
  16. 16. PHASE 2: meets & Charity Miles Katamari Damacy Pokemon Go
  17. 17. Walking to virtually clean the streets and raise sponsorship to prevent plastic reaching the ocean.

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