Drowning in Plastic

David Carr
David CarrStrategy Director - Practice Development (International) at DigitasLBi
DROWNING IN PLASTIC
250kgof plastic enters the ocean
EVERY SECOND
90%of Britons are
concerned by
plastic usage
700kbottles are
littered in the
UK every day
and
yet
ABROAD
EXOTIC
DEEP
WAVES &
WHALES
Drowning in Plastic
of Britons have never
been to the sea
How can we make this disaster
PERSONALLY RELEVANT?
Data Mapping Tech
DROWNING IN PLASTIC
Using Google Maps* to visualise the
impact of the 250kgs per second
flood of plastic waste when it literally
starts flowing from your doorstep.
*And MagicVoxels
https://twitter.com/i/status/1042028548876390403 https://twitter.com/i/status/1045340449630826496
HOME
STREET
NEIGHBOURHOOD
CITY
Their
Their
Their
Their
Spreading out to fill the entire city if left running long enough
Polluting your streets.
Drowning your kids.
A relentless flood of death.
DESKTOP
Where you live
Home address linked to IP
MOBILE
Where you stand
Geolocated to the moment
OUTDOOR
Where you wait
Spread of the flood linked
to the time between buses
Hyper-local, hyper-relevant, hyper-disruptive
Turn the tide with a donation
Support a collective of activists
Make action simple
Make action social
Make action visual
A £5 text donation removes [x] tonnes of plastic.
Encourage communities to “clear their street”.
This bus stop has raised £[x] and cleared [y] tonnes.
PHASE 2:
meets &
Charity Miles
Katamari
Damacy Pokemon Go
Walking to virtually clean the
streets and raise sponsorship to
prevent plastic reaching the ocean.
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Drowning in Plastic