Launch180 Early adopters guide Incubator Case Study

Daniel Brody
Daniel BrodyCIO for Hire - Looking for and Experienced Turnaround, Innovative, Enterprise and Product Development, Startups Expert
a Launch180 Incubator & Case Study Program
The Early
Adopter’s Guide
Who We Are
www.Launch180.com:
- check us out, we are doing something amazing
Partnerships and Bona Fides:
- Humber College, Entrepreneur-in-Residence/Innovation Lab
- University ofToronto Omnium Applied Innovation Course
- Ontario/Toronto – economic policy / jobs (including CoralCEA provincial
agency funded by Ministry of Research and Innovation)
Private Consultancy:
- Investment Banks, Retail Expertise,VC/Investment Funds, Start-ups, Fortune
50
DIFFERENCES IN
INNOVATION
Sustaining Innovations
are,
“The Domain of incumbents.”
Source: Retrieved from Google, 17 August 2013, search term “business innovation”,
www.jeffdanley.com
Disruptive Innovations,
“Create Brand New Markets.”
The Unexpected
Success
Failure
Outside Event (Eureka Moment !)
Incongruity in Reality
Asymmetry in Experience
Innovation on Process Need
Bridging a Gap
Change in Market Structure
Demographics
Changes in Perception
Society Bites Back
New Knowledge
Competitive
Advantage
TO EXPLOIT INNOVATION FOR ADVANTAGE
Sustainable
Innovation
Problem is Understood
Existing Market (red ocean)
Improves Performance Lowers
Cost Incremental Change
Customer is Known
Market is Predictable
Traditional Business Model
Talk to Mainstream
Market Research
Disruptive
Innovation
V.
Problem is Undefined
New Market (blue ocean)
Innovation is a dramatic game
changer
Customer doesn’t know
Market is Unpredictable
Traditional Models Fail
Talk to Early Adopters
Customer Development
Source: Retrieved from Google, 15 August 2013, search term “we want you”,
www.comicbooksyndicate.com/
(if you are awesome)
Early Adopter Defined
Seeking a Competitive Advantage
Think in Abstract Terms
Comfortable with Ambiguity
Prepared to take a Measured Risk with a safety net
Able and Willing to run a Launch180 pilot
Source: Retrieved from Google, 17 August 2013, search term “steve jobs”, www.forbes.com
Why We WantYou
We harness and create Disruptive Innovation
You want to capture majority market share
Techies: “Try
It !”
Visionarie
s: “Get
Ahead!”
Pragmatists:
“Stick with
the Herd”
Conservati
ves
Skeptics
2.5% 13.5% 34% 34% 16%
Custom Solutions
1. Problems with
Undefinable
Answers
2. Define “Creative-
Constraints”
3. Leverage our
Solution Network
4. Implement a controlled Live
Pilot within 180 days
5. Build Case
Study, verify ROI,
Next Steps
(for competitive advantage)
What We Ask FromYou
Define one or more problem sets with “undefined answers”
- Meaningful implications (mission critical)
- Balance of constraints and creativity (we help you define)
Commitment to Implement a Funded Pilot Project:
- Controlled Risk, (minimum dollar commitment)
- Reference-able, ROI/KPI Metrics + Case Study (we will create)
Corporate Innovation Is Broken
Here’s why:
Fear of Failure (professional risk)
Inability to Run Multiple “Small Bets” (organizational risk)
High Resource Spend / Low Return (unacceptable ROI)
Inflexible Innovation Process (lack of diversity)
Group Think (closed, silo development)
Source: Retrieved from Google, 17 August 2013, search term “heavy”
What We Do ForYou
Leverage and/or combine our network of:
- Entrepreneurs, (paid pilot - define, pivot, learning)
- Live Business School Case Studies, (paid pilot)
- Government Programs, (matching funds)
- Private Consultancy, (fee based)
- Communities, (WiiFM* - quid pro quo)
Source: Retrieved from Google, 17 August 2013, search term “leverage”, www.stock-options-made-
easy.com
*What’s In It For Me
More good ideas - requires more ideas
- Access to entrepreneurs, crowd sourced innovation and/or private consultancy
- Same (poor) rate of innovation success notwithstanding great experience, resources,
methodologies, curriculum etc.
Innovation comes from combinatory and adjacent possibilities
- Divergence, unique perspectives, plausible scenarios, fringes
Method (to the Madness)
- Networking, random connections, unique perspectives, patterns/association, user stories,
extreme curiosity
What a pilot looks like
Relative
Advantage
Opportunity
Cost
Complexity
& Simplicity
Observability Trialability
Hurdle
Rates
Compatibility
What a pilot looks like
Relative
Advantage
Opportunity
Cost
Complexity
& Simplicity
Observability TrialabilityHurdle
Rates
Compatibility
to paraphrase Everett Rogers,
“an innovation of the degree to which the new method or
resource has advantages over the old one; major factor in
determining whether the innovation is adopted.”
What a pilot looks like
Relative
Advantage
Opportunity
Cost
Complexity
& Simplicity
Observability TrialabilityHurdle
Rates
Compatibility
Innovation will happen - will you
own it?
Second Mover Loses Market Share
Controlled Risk / High Reward /
Cheap to Test
Focus on “learnings”
Source: Retrieved from Google, 16 August 2013, search term “opportunity cost”, www.financenet.org
What a pilot looks like
Relative
Advantage
Opportunity
Cost
Complexity
& Simplicity
Observability TrialabilityHurdle
Rates
Compatibility
ExpectedReturn
Uncertainty of Success
Hurdle Rate
typical innovation
projects
Launch180 projectsSmall Pilots, Big Impact
Manageable Investment
Measurable Results
Successful outcomes
What a pilot looks like
Relative
Advantage
Opportunity
Cost
Complexity &
Simplicity
Observability TrialabilityHurdle
Rates
Compatibility
“We use
Design
Thinking
to make...
...the
Complex into
Simple,
Elegant
Solutions”
Source: Retrieved from Google, 17 August 2013, search term “islamic mosaic”,
knotyouraveragethread.blogspot.com
What a pilot looks like
Relative
Advantage
Opportunity
Cost
Complexity
& Simplicity
Observability TrialabilityHurdle
Rates
Compatibility
Focus on the Observable Need,
“What the world needs is a dead mouse, not a better
mousetrap.
A great value proposition focuses on your customer’s pain. A real
pain, not a nuisance...The world just wants a dead mouse. Show
them the dead mouse.”
What a pilot looks like
Relative
Advantage
Opportunity
Cost
Complexity
& Simplicity
Observability TrialabilityHurdle
Rates
Compatibility
Employ Scientific Method
Crowd Source Information
Multiple Hypotheses
Analysis and Reporting
What a pilot looks like
Relative
Advantage
Opportunity
Cost
Complexity
& Simplicity
Observability TrialabilityHurdle
Rates
Compatibility
OUR Definition of Innovation, “SOMETHING
YOU ARE REALLY GOOD AT (compatibility)+
SOMETHING YOU HAVE NEVER DONE
OR NEVER THOUGHT ABOUT BEFORE
(a Launch180 pilot)”
Thank
You
Source: Retrieved from Google, 31 May 2013, search
term evolution”, www.suberbwallpapers.com
Notes
• Early Adopter to Start-Ups – CSR criteria
• Associations
• DMAC, Humber Alumni, others?
• Sponsors
• AmEx
• Partners
• OBI
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Launch180 Early adopters guide Incubator Case Study

  • 1. a Launch180 Incubator & Case Study Program The Early Adopter’s Guide
  • 2. Who We Are www.Launch180.com: - check us out, we are doing something amazing Partnerships and Bona Fides: - Humber College, Entrepreneur-in-Residence/Innovation Lab - University ofToronto Omnium Applied Innovation Course - Ontario/Toronto – economic policy / jobs (including CoralCEA provincial agency funded by Ministry of Research and Innovation) Private Consultancy: - Investment Banks, Retail Expertise,VC/Investment Funds, Start-ups, Fortune 50
  • 3. DIFFERENCES IN INNOVATION Sustaining Innovations are, “The Domain of incumbents.” Source: Retrieved from Google, 17 August 2013, search term “business innovation”, www.jeffdanley.com Disruptive Innovations, “Create Brand New Markets.”
  • 4. The Unexpected Success Failure Outside Event (Eureka Moment !) Incongruity in Reality Asymmetry in Experience Innovation on Process Need Bridging a Gap Change in Market Structure Demographics Changes in Perception Society Bites Back New Knowledge Competitive Advantage TO EXPLOIT INNOVATION FOR ADVANTAGE Sustainable Innovation Problem is Understood Existing Market (red ocean) Improves Performance Lowers Cost Incremental Change Customer is Known Market is Predictable Traditional Business Model Talk to Mainstream Market Research Disruptive Innovation V. Problem is Undefined New Market (blue ocean) Innovation is a dramatic game changer Customer doesn’t know Market is Unpredictable Traditional Models Fail Talk to Early Adopters Customer Development
  • 5. Source: Retrieved from Google, 15 August 2013, search term “we want you”, www.comicbooksyndicate.com/ (if you are awesome)
  • 6. Early Adopter Defined Seeking a Competitive Advantage Think in Abstract Terms Comfortable with Ambiguity Prepared to take a Measured Risk with a safety net Able and Willing to run a Launch180 pilot Source: Retrieved from Google, 17 August 2013, search term “steve jobs”, www.forbes.com
  • 7. Why We WantYou We harness and create Disruptive Innovation You want to capture majority market share Techies: “Try It !” Visionarie s: “Get Ahead!” Pragmatists: “Stick with the Herd” Conservati ves Skeptics 2.5% 13.5% 34% 34% 16%
  • 8. Custom Solutions 1. Problems with Undefinable Answers 2. Define “Creative- Constraints” 3. Leverage our Solution Network 4. Implement a controlled Live Pilot within 180 days 5. Build Case Study, verify ROI, Next Steps (for competitive advantage)
  • 9. What We Ask FromYou Define one or more problem sets with “undefined answers” - Meaningful implications (mission critical) - Balance of constraints and creativity (we help you define) Commitment to Implement a Funded Pilot Project: - Controlled Risk, (minimum dollar commitment) - Reference-able, ROI/KPI Metrics + Case Study (we will create)
  • 10. Corporate Innovation Is Broken Here’s why: Fear of Failure (professional risk) Inability to Run Multiple “Small Bets” (organizational risk) High Resource Spend / Low Return (unacceptable ROI) Inflexible Innovation Process (lack of diversity) Group Think (closed, silo development) Source: Retrieved from Google, 17 August 2013, search term “heavy”
  • 11. What We Do ForYou Leverage and/or combine our network of: - Entrepreneurs, (paid pilot - define, pivot, learning) - Live Business School Case Studies, (paid pilot) - Government Programs, (matching funds) - Private Consultancy, (fee based) - Communities, (WiiFM* - quid pro quo) Source: Retrieved from Google, 17 August 2013, search term “leverage”, www.stock-options-made- easy.com
  • 12. *What’s In It For Me More good ideas - requires more ideas - Access to entrepreneurs, crowd sourced innovation and/or private consultancy - Same (poor) rate of innovation success notwithstanding great experience, resources, methodologies, curriculum etc. Innovation comes from combinatory and adjacent possibilities - Divergence, unique perspectives, plausible scenarios, fringes Method (to the Madness) - Networking, random connections, unique perspectives, patterns/association, user stories, extreme curiosity
  • 13. What a pilot looks like Relative Advantage Opportunity Cost Complexity & Simplicity Observability Trialability Hurdle Rates Compatibility
  • 14. What a pilot looks like Relative Advantage Opportunity Cost Complexity & Simplicity Observability TrialabilityHurdle Rates Compatibility to paraphrase Everett Rogers, “an innovation of the degree to which the new method or resource has advantages over the old one; major factor in determining whether the innovation is adopted.”
  • 15. What a pilot looks like Relative Advantage Opportunity Cost Complexity & Simplicity Observability TrialabilityHurdle Rates Compatibility Innovation will happen - will you own it? Second Mover Loses Market Share Controlled Risk / High Reward / Cheap to Test Focus on “learnings” Source: Retrieved from Google, 16 August 2013, search term “opportunity cost”, www.financenet.org
  • 16. What a pilot looks like Relative Advantage Opportunity Cost Complexity & Simplicity Observability TrialabilityHurdle Rates Compatibility ExpectedReturn Uncertainty of Success Hurdle Rate typical innovation projects Launch180 projectsSmall Pilots, Big Impact Manageable Investment Measurable Results Successful outcomes
  • 17. What a pilot looks like Relative Advantage Opportunity Cost Complexity & Simplicity Observability TrialabilityHurdle Rates Compatibility “We use Design Thinking to make... ...the Complex into Simple, Elegant Solutions” Source: Retrieved from Google, 17 August 2013, search term “islamic mosaic”, knotyouraveragethread.blogspot.com
  • 18. What a pilot looks like Relative Advantage Opportunity Cost Complexity & Simplicity Observability TrialabilityHurdle Rates Compatibility Focus on the Observable Need, “What the world needs is a dead mouse, not a better mousetrap. A great value proposition focuses on your customer’s pain. A real pain, not a nuisance...The world just wants a dead mouse. Show them the dead mouse.”
  • 19. What a pilot looks like Relative Advantage Opportunity Cost Complexity & Simplicity Observability TrialabilityHurdle Rates Compatibility Employ Scientific Method Crowd Source Information Multiple Hypotheses Analysis and Reporting
  • 20. What a pilot looks like Relative Advantage Opportunity Cost Complexity & Simplicity Observability TrialabilityHurdle Rates Compatibility OUR Definition of Innovation, “SOMETHING YOU ARE REALLY GOOD AT (compatibility)+ SOMETHING YOU HAVE NEVER DONE OR NEVER THOUGHT ABOUT BEFORE (a Launch180 pilot)”
  • 21. Thank You Source: Retrieved from Google, 31 May 2013, search term evolution”, www.suberbwallpapers.com
  • 22. Notes • Early Adopter to Start-Ups – CSR criteria • Associations • DMAC, Humber Alumni, others? • Sponsors • AmEx • Partners • OBI