2. Anticipating the future of design and understanding market shifts are keys to success for architects and interior designers. Success comes through knowledge and at DuPont we are committed to supporting future design by sharing our research. An essential component of this understanding is an in-depth color trend forecast. DuPont in collaboration with world-renowned Global Color Research ™ , an international color trend forecasting agency headquartered in London, has determined the key decorative trends and colors that will drive the interior design market from 2011 to 2013.
3. This work is based on a thorough review of the current social, economic, technological and environmental factors that are affecting the human psyche and driving what we want from color and design. Based on these insights, Global Color Research ™ presents four color trends for TWENTY11+. Each of these trends includes a color palette with relevant DuPont ™ Corian ® solid surface and Zodiaq ® quartz surface options, mood imagery and rationale. With this information, you can make a considered response to change that will enable you to provide your clients with inspired designs that will not only delight them, but also bolster your reputation.
10. accents of citrus and plum taupe with rich undertones ZODIAQ® nutmeg NCS S 5502-R NCS S 3005-Y20R NCS S 1510-Y60R NCS S 0550-Y40R CORIAN® juniper CORIAN® saffron NCS S 4040-R10B ZODIAQ® storm grey
15. sea foam & white highlights deeply saturated blues NCS S 3060-R80B CORIAN® elderberry NCS S 5040-R70B ZODIAQ® cloud white NCS S 1510-R60B NCS S 8010-R70B NCS S 7020-B10G NCS S 2020-R90B CORIAN® Illumination arctic blueberry
43. Color trends are continually evolving because they are driven by ever-changing social, economic, technological and environmental factors. Staying well informed of color trend forecasts is a key to success for architects and interior designers because it enables them to anticipate client preferences and deliver inspired designs that reflect their knowledge and creativity.
44. For more information on these color trends, DuPont™ Corian ® and Zodiaq ® visit our website www.surfaces.dupont.com or call us at 1 800 436 6072
and Authentic. We start with the Global Overview looking at the factors that will affect our lives in the future. These driving forces; social, economic, technological or environmental, are all key to affecting our psyche, and in turn, what we want from color and design. An understanding of these drivers is crucial in order to appreciate the individual trends.
In recent years the uncertainty created by political and economic crises around the world has manifested itself in introspection in design and a desire to reconnect with our heritage and past. This direction was quite clear in our 2009+ color trends Oxygen and Relic, but where do we go from here? Innovation is borne out of necessity and there has never been a greater need for this. Just look at the guerrilla gardeners taking matters into their own hands by filling derelict urban spaces with blossoming wildlife at night. Or at the advances in rapid prototyping utilizing natural forms and organic applications. Sustainable and eco-friendly credentials are now a minimum requirement and no longer a unique selling proposition. Increased interest in organic food, bio-fuels and farmer’s markets prove that consumers are not afraid to invest in quality especially if it is good for the environment and nature. After all, we all share this planet and its resources together and design should reflect this.
While our appreciation of genuine craftsmanship continues, the boundaries of traditional design are pushed by the introduction of newer, smarter, more efficient and more adaptable materials and applications. Authenticity no longer has to be another description of old. As long as it has pedigree without pretence then it is real. Just Google the masterpieces being created by artistic commuters on their touch phones; you can almost smell the oil paints. Our relationship with the natural environment continues to develop. We learn from and emulate nature’s designs as we saw in the 2009+ color trends Desert and Jungle. It has become increasingly important to recreate, or even invent, our past rural idylls within the urban environments that most of the world’s populations now find themselves living. For the first time in history more people live in cities and built up urban areas than anywhere else, so consumers and designers will be quick to adapt to the challenges and ideas sparked from the immediate environment and available resources. Color is one element which is highly influential in the design process, not to mention it’s affect in retail environments and spending. It is one of the most basic of languages that nature has always relied on to communicate with us. Working with color allows us to function in new and smarter ways.
Our first trend, Origin, is a story about newness; and the beginnings of opportunity that are grounded in solid foundations. This story references the twists of DNA strands, our genetic makeup, forming the basic patterns of life and nature. These structures form the contours of a primitive landscape, full of rippling waves and shards of organic forms. This is a tactile trend, and one which is full of curling, twirling and ribbed textures. It is this tactility which is essential in developing positive humanity within design and reinforces our relationship with our own origins.
Earthy neutrals take the limelight as gray develops its own personality in this forecast As we begin to understand the importance of color within our working environments these staples of the corporate world soften with taupe and rich undertones. The subtle palette of Origin is energized by bright accents of citrus orange and plum. The iridescence of an insect’s wing, coupled with the metallic sheen of sea shells set the scene for a ‘natural’ take on surfaces. Here the neutral and gray Corian® and Zodiaq® surfaces are prime examples of how to interpret the textural side of this story in a sleek way.
Harsh industrial structures, usually reserved for the use of cold concrete and cement, are softened to become undulating curves and cuspid shapes reminiscent of bio-forms. These organic shapes, like waves and random free-form patterns, make up an integral part of the decorative design in this trend. Origin is all about borrowing the basic building blocks from nature and coupling, or contrasting them with an almost cold, hard urbanism. Soft matt and semi sheen finishes allow lighting to cast a warm glow over these simple shapes and rippling textures. Let the softer shades of the palette accumulate, like a coral reef, to make way for interesting effects.
Organic blocking and strong flashes of bright color within structures help to define and delineate the form. Sharp orange underscores neutrals and prevents this conservative palette from becoming too institutional. Again, here you see the subtle juxtaposition of natural smooth curves and modern urban grays, with bold yet accurate splashes of color. The inspiration may be taken from nature but applications are suited to the urban and futuristic worlds.
Nature inspires digital interpretations that translate into relief formats and lighting effects. Forms emerge from the minimal like a pastoral scene from the future, further emphasizing the beauty of abstract building blocks of life. Helix shapes, the basis of DNA and life itself, create the model for a 360 degree moving view; you can see how playing with these open structures can allow different qualities of light to shine through. This play of light is especially important for architectural applications where scale and space can be manipulated. The trend echoes the simplest of matter, the elements of everyday life that we can’t even see without a microscope. Origin focuses on the varied nuances and perfect designs found in nature to bring a sensibility which most have forgotten or at least overlooked in their hectic modern lives.
Depth is our second trend, and is a clear, meditative and calm story. Full of aqueous overtones, it could be said it is the elemental directive of the four trends. Fascination with water as both a life source and a key element for leisure environments means blue has no doubt become synonymous with conservation around the world. With Depth we look at the positive connotations associated with blue. Interest in futurism, and here specifically vintage futurism, leads to the mysterious setting of a film noir. Depth uses this genre to explore the interplay of light, shadow and soft textures against a deep sea background.
Rich, deeply saturated blue forms the foundation of this color palette coupled with cool foam tones and white highlights. It really is all about the impact and importance of water in our daily lives. These colors layer and bleed into one another as they reflect light and shadow, creating a flood that emulates the variety of hues found in oceans and rivers. This palette may seem limited in it’s range, consisting mainly of blues, but it is lively, confident and assured.
Cool colored light is used to sweep across soft matt surfaces adding definition, excitement and movement to organic shapes. Imagine the effect that light has as it washes across the seabed of an ocean or the glimmering reflections that move around the ceiling and walls of a public bath. Notice how everything is smooth and silken, it all flows. Multifaceted surface pattern can be created by overlaying light sources. Think of the Arctic and Northern Lights for more visuals and inspirations.
Playing with volume is most definitely key for this story, as whispy smoke, waves of water and hollow shells all contribute to the perception of depth and space. Smoke-filled orbs and vast empty spaces create a sense of intensity and cool atmosphere. This continues the feel of waves, water, clouds and smoke as inspirational. Light and airy sensibilities are kept grounded by the deeper saturated blues that at points verge on inky blackness. As you can see, lines are rounded and layered while shapes are globular, appearing as if to float from their moorings.
Blues can be combined and built up within one design or application with high gloss finishes that help to reflect soft light. Playing with these layers and varying combinations creates a varied depth of field more akin to the differing effects of deep and shallow waters. Using half screens and cut out designs provides a partial view to the space beyond and adds a sense of mystery, while allowing light to flow freely throughout. Applications are similar to a collage or an expressionist oil painting. Layer on layer of varying depth based on the color blue. This trend is simultaneously an amalgamation of styles coupled with a sleek and smooth saturated finish. It truly is an embodiment and embracement of water.
Treasure, the third story, is a new generation of luxury inspired by the excess of the early millennium. Unlike the bling culture before it, this trend looks towards a more considered spending pattern. This is luxury with a conscience. Social and ecological responsibility shift the focus towards mineral elements with strong veins and markings that have taken millennia to create. Crafts such as fretwork, stitching, crochet and metalworking motivate fresh thinking in hi-tech applications. Treasure is the appreciation of time and quality.
This versatile palette is as diverse as the global cultures that inspire Treasure. Masculine tones give way to a softer integration of femininity in this modernist approach to luxury, as pinks and deep purples clash with the more golden hues. Subtle movement of color keeps this palette from leaning towards ostentation, remember this trend is not about gaudy bling. The soft reflective colored metals, micas and matt gold send a dignified message of quiet opulence.
Colors are rich exuding warmth or soft and ethereal depending on the mix. Subtlety drives the downsize in scale to delicate micro patterns. Just like the shift away from obvious displays of wealth, the focus is more on the details and textures of materials rather than overpowering statements. Imagine the inside of a computer, tiny blips and electronic scratches set the scene for miniscule micro-details found in digital craftwork. Glimmering sparkles and metallic sheens emphasise a mature take on luxury. Look to elements of minerals such as onyx and marble or the varying tempo of line and color in a piece of raw meat for true inspiration.
Subtlety is key in quality assured objets d’arte. Obvious high-end consumerism is no longer tasteful or acceptable, so true luxury comes without a label. Mixed references originate from the East, Africa and folkloric Scandinavia but are executed in digitized new design. Inspiration from tribal and folk art is rendered for the future and encased in laminate. Again, the use of subtle intricate details reinforces this idea.
Open structured designs take on a modernist approach from traditional filigree work in decorative interiors. Fragile and delicate symbols from ancient cultures are mashed up and used to form background patterns and fine accents. These global references are intertwined with one another, showing an appreciation of craft and tradition rather than being used like ornamental souvenirs. Treasure embodies this modern fascination with quality, craftsmanship and material appreciation but that doesn’t mean it can’t be done subtly.
Our final trend, Authentic explores the relationship between genuine materials. Wood, composites and plastics are all as important as each other in this story. With recent interest in buying locally to reduce carbon emissions and costly transport, the farmers’ markets and family manufacturers continue their renaissance. In contrast to this, the increase in virtual travel and vacationing have made exotic locations, cultures and foods far more accessible in recent years. The result is a new high-energy pop incarnation of iconic country-fair styling and the modern eco traditionalist.
Exoticism versus locality is expressed within this extreme palette of hyper primaries balanced by muted North American naturals. Grayed blue, evergreen and muddy thyme form the grounding for the more frivolous and playful hues. Tied together by icy white and matt silver, this optimistic palette moves quite firmly towards a utopian future.
Smooth rounded shapes are a more organic and human vision of the future. Interiors should feel comfortable and be without the sterility of traditional modernism. Achieving this can be done by fusing simple bright pop elements with more ornate and delicate wood grains. It’s verging on quite a 1970s feel perhaps, an idea of the future stemming from the past..
Color blocking and rainbow sequences evolve into more rustic shades in simple convergent stripes. Illumination from within allows materials to shine and reveals the beauty within construction. Rubber band balls and crochet structures are prime examples of how light can penetrate through open cell forms. Think about the way that the sun creeps through the gaps of scaffolding or cranes on building sites to visualize the quality of light.
Personalization on a grand scale creates multi dimensional layered effects, while delicate fine lines in bright primary colors have a hand drawn feel. Doodles, scribbles and curly fonts all add to the notion of hand-labelling. Think of jars of preserves at a summer fete and when increased in size can lend itself to repeat patterns or even abstract large-scale illustrations. Bold colors and even bolder shapes would make Authentic an almost in-your-face experience, if it weren’t for the subtler hues in this palette. This may be pop, but it’s refined and mature, making it suitable not just for kids rooms or playgrounds, but right through into all furniture and interior applications.
Firstly from Origin.
And from Depth,
And our final trend Authentic.
The simplest way to see how these colors work together is in a spectral Color Flow which you can see here. All of the colors from each trend are plotted like a graph. As you can see, the lighter shades sit at the top and get darker towards the bottom, while the other axis shows the spectrum of colors from left to right. By plotting all of these colors in their relevant sections, the reds together and the blues together for example, you can start to see the dominance of certain colors across trends. For instance here you’ll see that the neutrals make up for about a third of the total spectrum. While the greener colors only make up a twelfth. Isolating these colors allows for yet another perspective of potential palettes and combinations. It’s one thing to present these colors but to fully understand them, we’ll have to extract and focus on each section individually.
First, in the warm section made up of reds and purples all the way through to golden neutrals, you can see that the reds are rich and fiery, whereas there's a certain element of coolness in the pink and orange areas. As we previously said in Treasure, the gold is a subtle soft matt. Softer tones in the light area feature quite heavily, bringing a subdued finish to the colors.
Here the greens make up quite a small section, with only three colors out of the 32 in total. There is a clear shift from the green-blues we've seen in the last few seasons to this rich, true green. The darker green is almost reminiscent of a British racing green and the lightest possesses a minty albeit grayed tone.
The blues from the color flow are generally on the cool side. Mostly stemming from the trend Depth, these are very reminiscent of the ocean and cold water. Again there's a movement that defines these hues more closely to their primary shades, rather than the teals. We still see these teal shades, but they are greatly reduced in number. In fact these are probably some of the more powerful saturated colors for TWENTY11+.
Cool grays are still seen in the mix but they have a bit more personality than the flat grays of 2009+. For TWENTY11+ the range of grays possess various colored undertones. DuPont™ Corian® and Zodiaq® surfaces lend to this speckled texture a great range of subtle color.
Finally the warmer neutral colors, ranging from black through to cream they are still sitting quite close to the cool neutrals at the moment. However, watch this space as the warm neutrals is an area that we expect to grow beyond TWENTY11+.
Recognizing the part that color plays in our lives may be an intangible pursuit and is never a static condition, but at this time we know that on a global level, it has never been more crucial to understand it. With that understanding in hand, creativity can soar.
This Color Trend Forecast was brought to you by DuPont, the makers of Corian® solid surfaces and Zodiaq® quartz surfaces.