Bni 8 Minute 2 B Final

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A brief overview of the digital marketing world today

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  • I start with a conversatio.n about business structure and goals
  • Business had better follow the market. Every type of communication is going digital, especially reputation management
  • Veterans/Seniors communicate in traditional ways; mostly by face to face and phoneFor Boomers, you know who you are, there is a slight shift toward email and cell phone but still strong reliance on traditional communications methods.Gen xers have a much more balanced acceptance of digital communications.Gen Y(Millenials) have almost no face to face/ traditional communications and have in fact eschewed even cell phone communications in favor of IM, Twitter
  • Over 70% of respondents turnedto search to either learn more about a product or service or compare it against alternatives. Whenwe add reading reviews as a possible intent, the total is over 80%. These all indicate that searchactivity will precede the actual purchase, sometimes by a significant period of time.
  • Less than 10% of searchers are ready to buy now. Over 90% are researching for a purchase that will happen a week or more from now
  • Continuously analyze on line activity on your site to improve and adjust to market reality
  • Take a look at this next video and tell me Who is the advertiser and What are they selling?
  • Bni 8 Minute 2 B Final

    1. 1.
    2. 2. W.S.I.Toronto, Canada<br /><ul><li>The Largest, most Successful, Internet Marketing Company in the World.
    3. 3. 1700+ Consultants in 1200 Offices World Wide
    4. 4. Trend Setting and Innovative
    5. 5. Best Products and Services available today</li></li></ul><li>Market Edge Consulting<br /><ul><li>MBA Marketing
    6. 6. Fortune 500 and Small Entrepreneurial Companies
    7. 7. 15 years Retail Experience
    8. 8. 25+ years Marketing and Sales of Consumer Products
    9. 9. 20 years in the Florida Market
    10. 10. 185 hours WSI Internet Marketing Training</li></li></ul><li>Every success story starts with a plan<br />
    11. 11. Where do you want your business to be in three years?<br />If you don’t set goals and measure the results how will you know if you have been successful ?<br />
    12. 12. Online Marketing Presentations<br /><ul><li>How to plan your online presence
    13. 13. What questions you need to answer, to help you plan a successful online presence?
    14. 14. How to duplicate your “Real World” business.... online
    15. 15. All in plain English</li></li></ul><li>Let’s get the answers to these business questions ...for your online presence<br /><ul><li>What is your most profitable product or service?
    16. 16. Who is your Target Market?
    17. 17. How do you get your business today?
    18. 18. How many more customers do you need?</li></li></ul><li>Website Visitors<br />Customers<br />Business Needs Today<br />Online Credibility<br /> Lead Generation<br /> Nurture Current Clients <br />
    19. 19. All Media is Being Digitized<br />www.reachlocal.com<br />
    20. 20. Today *<br />5 Years From Now<br />10 Years Ago<br />Your Clients are being Digitized& the pace is increasing<br />www.reachlocal.com<br />
    21. 21. Lead Generation<br />Online Credibility<br />Customer communication<br />Today<br />5 Years From Now<br />10 Years Ago<br />Manage Reputation<br />...and so is Your Businessbecoming digitized every day<br />www.reachlocal.com<br />
    22. 22. Duplicate Real World Business, Online<br />
    23. 23. Preferred Communication Changingare you ready to change?<br />
    24. 24. Why do they use search engines?<br />.<br />
    25. 25. Purchase research cycle<br />5 Years From Now<br />Today <br />10 Years Ago<br />
    26. 26. Analyze your online competitors<br />Monitor what they do & benchmark your website<br />Check their online initiatives<br />
    27. 27. Measure your online effectiveness<br />Continuously improve your website <br />Understand what visitors are doing<br />
    28. 28. Organic Search<br />74.3%<br />Pay Per Click - 12.2%<br />Pay Per Click 13.5%<br />Where do they click?<br />5 Years From Now<br />Today <br />10 Years Ago<br />
    29. 29. Now, Let’s See How We Can Duplicate Your Business? ...online<br />
    30. 30. The scene is set….<br />
    31. 31.
    32. 32. Market Edge Consulting<br />Marketing Strategies<br /><ul><li>Email Newsletter campaigns
    33. 33. Content Marketing
    34. 34. Search Optimization
    35. 35. Social Media Campaigns
    36. 36. Reputation Management
    37. 37. Mobile marketing
    38. 38. Paid Search
    39. 39. Guaranteed Results</li></ul>Internet Solutions<br />
    40. 40. Ideal Clients<br /><ul><li>Invisible on line
    41. 41. Have a good site but not enough business
    42. 42. Needs more customers
    43. 43. New products/service to launch
    44. 44. Targeting new markets
    45. 45. Competition’s killing them</li></li></ul><li>

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