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Making Better Mistakes Tomorrow

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If we’re pushing ourselves, innovating, and trying new things, we'll inevitably make some mistakes on our path to a brighter future. Knowing this, how can we make sure that when we do make mistakes that they are moving us in the right direction? In this talk, I'll share some strategies for making "better" mistakes along with specific examples of tactics and techniques we use at Spotify to help us learn better and faster.

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Making Better Mistakes Tomorrow

  1. 1. Making Better Mistakes Tomorrow Danielle Jabin Slides available at www.daniellejabin.com
  2. 2. Spotify: Fast Facts •  Subscribers: Over 40 million (as of September 2016) •  Active users: Over 100 million (as of June 2016) •  Revenue paid to rightsholders: $5bn (as of September 2016) •  Number of songs: Over 30 million •  Number of playlists created: Over 2 billion •  Available in 60 markets
  3. 3. We’ve all witnessed the downfall of companies that once were great.
  4. 4. Common theme: failure to innovate.
  5. 5. We need to leave enough wiggle room.
  6. 6. “WhenIwokeupjustafterdawnonSeptember 28,1928,Icertainlydidn’tplantorevolutionize allmedicinebydiscoveringtheworld’sfirst antibiotic,orbacteriakiller.ButIguessthatwas exactlywhatIdid.”–Dr.AlexanderFleming
  7. 7. How can we make this mindset core to the fabric of ourworking culture?
  8. 8. Learning Culture
  9. 9. "Oforganizationsthat have a high- impact learning culture, 46% more likelyto be firstto market, 34% better responseto customerneeds, 37% greateremployee productivity.” - "High- ImpactLearningCulture:The40BestPracticesforCreatinganEmpoweredEnterprise",Bersin &Associates,2010
  10. 10. How can we avoid making mistakes?
  11. 11. How can we avoid making make better mistakes?
  12. 12. “Think it. Build it. Ship it. Tweak it.” Mindset
  13. 13. Discover Weekly
  14. 14. Where did it begin?
  15. 15. And a little something extra!
  16. 16. “Play It Forward” + Discover = <3
  17. 17. “Think it. Build it. Ship it. Tweak it.” Mindset
  18. 18. For the full Discover Weekly story… •  https://labs.spotify.com/2015/11/18/what-made-discover-weekly-one-of-our- most-successful-feature-launches-to-date/ •  (Go to labs.spotify.com) •  http://www.slideshare.net/MrChrisJohnson/from-idea-to-execution-spotifys- discover-weekly •  (Search slideshare.net for “MrChrisJohnson” or “Discover Weekly”)
  19. 19. Bonus: check out your “Release Radar”
  20. 20. Learning Culture: Tactics
  21. 21. Retrospectives
  22. 22. Post-mortems
  23. 23. The goals of a post-mortem are: •  To figure out what happened •  To identify how we can learn from it •  To identify remediations we can implement to improve things going forward •  To communicate this to stakeholders
  24. 24. Manyways to learn from failure afterthe fact, but how do we get to that point?
  25. 25. Build a Learning Culture in 3 Easy Steps: 1. Filter 2. Reinforce & Adjust 3. Reiterate
  26. 26. 1. Culture Interview
  27. 27. Getting the right people in the building •  “What you can become matters more than what you are” •  "Whoever learns the fastest will win” •  "Resilient organizations require people who can recover & learn from failure."
  28. 28. 2. Feedback
  29. 29. “Haveyou given them that feedback?” Spotify Bingo
  30. 30. Loops: more formal feedback given every 6-12 months
  31. 31. Mastery, Achievements, Behavior •  “Overall do you see evidence that they have ambition to continuously grow and develop both as a person and a professional?” •  “Do they actively seek opportunities to grow?” •  "Do they undertake challenges they have never taken before?” •  "What evidence do you see that they are continuously improving and innovating in their area of responsibility or outside of that?”
  32. 32. 3. Modeling Behavior
  33. 33. “Most human behavior is learned observationally through modeling” – Albert Bandura
  34. 34. Bobo doll experiment
  35. 35. Fail Wall
  36. 36. Reinforcement and repetition That’s this guy (CTO)
  37. 37. Imagine this: it’syour first month on the job, andyou’ve justvery publiclybroken some firewall settings.
  38. 38. What happens next?
  39. 39. Others chime in…
  40. 40. And more…
  41. 41. And more…
  42. 42. And even more!
  43. 43. Build a Learning Culture in 3 Easy Steps: 1. Filter 2. Reinforce & Adjust 3. Reiterate
  44. 44. Questions? Slides available at www.daniellejabin.com
  45. 45. Thank you! Slides available at www.daniellejabin.com

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