Alibaba group management change analysis by P Kotter’s eight steps to successful change model

1. TU6414 Management information technology
P68508 Wu Diyi

2. 
the process, tools and techniques to manage
the people-side of change to achieve a
required business outcome.

3. 
Alibaba Group is a privately owned
HangZhou-based group of Internet-based ecommerce businesses including B2B online
web portals, online retail and payment
services, a shopping search engine and datacentric cloud computing services. In
2012, two of Alibaba’s portals together
handled 1.1 trillion yuan ($170 billion) in
sales, more than competitors eBay and
Amazon.com combined.

4. 
In this assignment we doing Alibaba Group
management change follow John P Kotter’s
eight steps to successful change model a
helpful model for understanding and
managing change. Each stage acknowledges
a key principle identified by Kotter relating to
people's response and approach to change, in
which people see, feel and then change.

5. 
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Alibaba let the employee know what they are
doing is contribute and influence their society
this real goal.
Inspire employees by understand the what
employees want to get is satisfied payment,
receive respected, pleasant job, and
comfortable working environment
How to deal with the dilemma of labor
relationship, Ma Yun said how do you
represent the interests of employees, the
staff is on behalf client.

6. 

Build the team with employees right attitude,
emotion “you might be suffering and injustice
during you working, but after this when we
share our achievement, our company will
grow up and had the better future.”
Make employees doing good job and enjoy
their job is the right things manager should
do.

7. 
Focus on emotional and creative aspects
necessary to drive service and efficiency. Ma
Yun the unique strategic vision, Ali did not
miss any big opportunity in Chinese ecommerce, no matter what B2B, C2C, B2C, or
future C2B.

8. 
Ma encourage staffs and colleagues share
their opinion of their company development
and they also apply some IT technical like
Telecommunications and distribution system
easy to transfer their email and file more
convenient to communication each other.

9. 
Latest IT technical used in Alibaba is “smart”
logistics network . The network will be
operated by Rookie Network Technology, a
new joint venture between Alibaba, a
department store chain called in time group
to accelerate e-commerce deliveries in the
company remove delivery slowly obstacles.

10. 
Ma Yun set aims that are easy to achieve - in
bite-size chunks, spin off from a large
organization Alibaba Group to operate
independently of the small organizations like
C2C Taobao, online payment alipay, groupon
Juhuasuan.

11. 
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Foster and encourage determination and
persistence.
ongoing change.
encourage ongoing progress reporting.
highlight achieved and future milestones.

12. 
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Split off benefits is obvious: team size is
smaller and easier to communicate, and more
focus on core products and services, training
a lot of new manager.
Ma’s idea of Ali inside, each executives need
to cultivate their successors, so that it can be
regarded as qualified manager, he also
specializes in young manager in training
course, training and even third generation of
younger successor.