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1.
70%
60%
50%
40%
30%
20%
10%
0%
2011
2012
Boletos de
Boletos
Aparatos
Reservacion
Ropa y Computado
avión o espectáculo
electrónico
Software
es de hotel
accesorios
ras
camión
s
s
66%
64%
36%
34%
34%
37%
29%
23%
23%
23%
20%
23%
20%
23%
Libros y
revistas
Teléfonos
celulares y
accesorios
Música y
películas
19%
27%
19%
18%
16%
37%
8.
Acciones de Marketing Digital
Email Marketing
Gestión de perfiles en redes sociales
Publicidad en redes sociales (banners,…
Publicidad en buscadores (banners,…
Banners en portales
Publicidad en dispositivos móviles
Herrmientas de Geolocalización…
Generación de leads (costo por registro)
Otras acciones
77%
75%
69%
67%
60%
19%
17%
12%
10%