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Digital Fashion Strategy

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Digital Fashion Strategy

Sep. 14, 2013
• 7 likes • 3,346 views

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Conferencia en Digital Fashion Marketing ofrecida en el #DFMLeon por Antonio Torres.

Conferencia en Digital Fashion Marketing ofrecida en el #DFMLeon por Antonio Torres.

Business

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Digital Fashion Strategy

  1. 1. 70% 60% 50% 40% 30% 20% 10% 0% 2011 2012 Boletos de Boletos Aparatos Reservacion Ropa y Computado avión o espectáculo electrónico Software es de hotel accesorios ras camión s s 66% 64% 36% 34% 34% 37% 29% 23% 23% 23% 20% 23% 20% 23% Libros y revistas Teléfonos celulares y accesorios Música y películas 19% 27% 19% 18% 16% 37%
  2. 2. Brasil Alemania España España Estados Unidos
  3. 3. Medios | Contenido | Analytics
  4. 4. • • •
  5. 5. • • • •
  6. 6. • • •
  7. 7. • • •
  8. 8. Acciones de Marketing Digital Email Marketing Gestión de perfiles en redes sociales Publicidad en redes sociales (banners,… Publicidad en buscadores (banners,… Banners en portales Publicidad en dispositivos móviles Herrmientas de Geolocalización… Generación de leads (costo por registro) Otras acciones 77% 75% 69% 67% 60% 19% 17% 12% 10%
  9. 9. • • • • • • • • • • •

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