SlideShare a Scribd company logo
1 of 21
Download to read offline
Case Study

eCommerce
Implementation for
SOLAR Company
SOLAR
•  80 chain boutiques,
–  13 franchise
(among others, in Lubeck, Gent
and Lviv)
–  7 outlets

•  120 members of external chain
and 25 partners
in the neighbouring countries
Goals
•  Making direct online purchase possible
Current collection and outlet

•  A tool for offline clients
Creating shopping lists and the possibilty to learn about new collection before visiting the
boutique.

•  SOLAR boutiques are famous for regular deliveries of new
products. E-store is supposed to make it possible to follow the new items in the
collections, but also to find and buy products, which are already not available in the
boutiques.
Online and Offline in the Fashion Industry
The main source of information:

online

offline

Purchase
online

2,4%

offline

1,7%

The Internet influences 6,5% of the total sales.

n=881 kupujących

Base: n=37 searching online n=844 searching offline. Source: Multibrand ROPO Survey, IMAS i Divante.

2,4%

Crucial is the
information
found offline and
purchase offline.

93,5%
Realization

Gathering
business
demands

Designing
interactions
according to
the UserCenetered
Design

Technical
analysis and
integration

Graphic design

Implementation

Tests and
launching

Survey and
optimization
Methodology of work

User-Centered Design
Interactive Prototypes
• 

Interactive prototypes present
how the application is going
to work.

• 

Verifying the designer’s vision
against the expectations of
the client and target users.

• 

Conceptual work on the
prototypes makes the
verification of the ideas cheap
and fast.

• 

In the subsequent phases of
the project, the number of
modifications diminishes.

• 

There were 9 different
versions of interactive
prototypes prepared.

• 

The work on prototypes lasted
3 weeks.
Integration

Microsoft Dynamics NAV
Microsoft Dynamics NAV
•  Microsoft Dynamics NAV –
integrated business solution for
medium-size businesses.
•  Used by over 1450000 users from
80000 firms.
•  Includes modules supporting the
management of: finances, budgeting,
production, distribution, relations with clients,
service, e-business, advanced analysis (Business
Intelligence) and control.
Integration
•  Preparing the project of integration
Prepared in cooperation with the client’s IT department, it includes the detailed description
of synchronization mechanisms, security systems and data formats.

•  Two-way data exchange
The number of products in stock, product features, orders.

•  Early start-up and tests
Testing the integration mechanism at an early stage of the implementation allowed us to
map all the flaws and make sure they will not influnce the application’s functioning.
Graphics

Graphic Designing
Graphic Designing
• 

Based on the visual
identification and according to
the arrangement of the
elements within the interactive
prototypes:

• 

A single graphic line was
prepared;

• 

Storyboards for the initial
animations were prepared.

• 

Animations are synchronized
with the changing colections
(color palette, products).

• 

After the look&feel
acceptance, graphic designs
for the subsequent subpages
were prepared.

• 

Graphic designing took 2
weeks.
Graphic Designing

• 

Graphic design does not compete with the
photos of the products and the
collection’s graphics. It serves as a frame
for them.

• 

The creation of the graphic design was
supervised by the SOLAR experts so as to
guarantee consistency.
Implementation

PrestaShop
PrestaShop
•  PrestaShop is the most popular
European open-source e-store platform.
We offer our clients the PrestaShop software, extended
with Divante’s original plug-ins.

•  Over 100 000 e-stores use PrestaShop.
•  The most interesting features of
PrestaShop
– 

SEO-friendly store architecture

– 

Integration with Polish payment systems and price
comparison services

– 

The possibility of selling virtual products (files)

– 

Coupon system (discounts, free extras, free delivery)

– 

Client groups (defining the level of prices,
discounts).

– 

The possibility of the multiplication of a store.

– 

PrestaShop’s control panel

The possibility of creating multi-language stores.
Specification of PrestaShop and Divante’s plug-ins.
Modifications and Extensions
•  For the needs of the project, we modified PrestaShop, adjusting
the software to the specific demands.
Current collection and outlet.

•  A tool for offline clients
Creating shopping lists and the possibilty to learn about new collection before visiting the
boutique.

•  SOLAR boutiques are famous for regular deliveries of new
products. E-store is supposed to make it possible to follow the new items in the
collections, but also to find and buy products, which are already not available in the
boutiques.
Implementation

Start-up and tests
Providing Quality
•  Designing according to the User-Centered Design
•  Internal quality control at each stage of the project – checklists and tests
•  Systemic management of demands, changes and service notifications
• 

All the service notifications
and project arrangements are
made within the same
reporting system.

• 

The client has online access to
all the notifications.

• 

We use the Redmine software.
Effects

The First Results of
Cooperation
The Effects of Cooperation after
Launching the Online Store
•  Right after launching the store, many orders were placed.
•  Conversion rate: 2,21%.
•  High average order value.
•  68% purchases made during the first visit.
•  After a month, as many as 15,9% purchases are fuelled by SEO.
Contact
http://divanteltd.com

More Related Content

What's hot

The SPI Buyer Direct Roadmap
The SPI Buyer Direct RoadmapThe SPI Buyer Direct Roadmap
The SPI Buyer Direct RoadmapSPI Conference
 
How to Steer Ahead of your Competitors through Ecommerce Technology Solutions
How to Steer Ahead of your Competitors through Ecommerce Technology SolutionsHow to Steer Ahead of your Competitors through Ecommerce Technology Solutions
How to Steer Ahead of your Competitors through Ecommerce Technology SolutionsAppterra, Inc.
 
Retail Purchasing 2.0 for SPI Buyer
Retail Purchasing 2.0 for SPI BuyerRetail Purchasing 2.0 for SPI Buyer
Retail Purchasing 2.0 for SPI BuyerSPI Conference
 
Philippe Bernou - Seamless omnichannel solutions with Magento order management
Philippe Bernou - Seamless omnichannel solutions with Magento order managementPhilippe Bernou - Seamless omnichannel solutions with Magento order management
Philippe Bernou - Seamless omnichannel solutions with Magento order managementMeet Magento Italy
 
How Nykaa managed its offline and online operations together to enable omnich...
How Nykaa managed its offline and online operations together to enable omnich...How Nykaa managed its offline and online operations together to enable omnich...
How Nykaa managed its offline and online operations together to enable omnich...Vinculum Solutions
 
BI WORLDWIDE Global Engagement Point of View
BI WORLDWIDE Global Engagement Point of ViewBI WORLDWIDE Global Engagement Point of View
BI WORLDWIDE Global Engagement Point of ViewSusan Lane-Bosco
 
Venture*21 Essentials for SPI Buyer Direct
Venture*21 Essentials for SPI Buyer DirectVenture*21 Essentials for SPI Buyer Direct
Venture*21 Essentials for SPI Buyer DirectSPI Conference
 
Digitalisation of the Construction Industry and its Supply Chain #SPRAConfere...
Digitalisation of the Construction Industry and its Supply Chain #SPRAConfere...Digitalisation of the Construction Industry and its Supply Chain #SPRAConfere...
Digitalisation of the Construction Industry and its Supply Chain #SPRAConfere...SPRA: The Single Ply Roofing Association
 
Marketplace Edition Reveal with Broadleaf Commerce
Marketplace Edition Reveal with Broadleaf CommerceMarketplace Edition Reveal with Broadleaf Commerce
Marketplace Edition Reveal with Broadleaf CommerceBroadleaf Commerce
 
Growing Pains: the challenges of choosing an eCommerce vendor from a small bu...
Growing Pains: the challenges of choosing an eCommerce vendor from a small bu...Growing Pains: the challenges of choosing an eCommerce vendor from a small bu...
Growing Pains: the challenges of choosing an eCommerce vendor from a small bu...Caroline June
 
SPI Buyer Retail Allocation 2.0
SPI Buyer Retail Allocation 2.0SPI Buyer Retail Allocation 2.0
SPI Buyer Retail Allocation 2.0SPI Conference
 
B2B eCommerce is far more than the existing selling over the Web
B2B eCommerce is far more than the existing selling over the WebB2B eCommerce is far more than the existing selling over the Web
B2B eCommerce is far more than the existing selling over the WebTechDivision GmbH
 
There is no Customer Experience without Customer Engagement
There is no Customer Experience without Customer EngagementThere is no Customer Experience without Customer Engagement
There is no Customer Experience without Customer EngagementThomas Wieberneit
 
HEB EZ-PIC 8-22-12
HEB EZ-PIC 8-22-12HEB EZ-PIC 8-22-12
HEB EZ-PIC 8-22-12Jim Keegan
 

What's hot (20)

Blount B2B Project European Results
Blount B2B Project European ResultsBlount B2B Project European Results
Blount B2B Project European Results
 
CustomBuilt360 - Fenestration Quoting Software
CustomBuilt360 - Fenestration Quoting SoftwareCustomBuilt360 - Fenestration Quoting Software
CustomBuilt360 - Fenestration Quoting Software
 
The SPI Buyer Direct Roadmap
The SPI Buyer Direct RoadmapThe SPI Buyer Direct Roadmap
The SPI Buyer Direct Roadmap
 
How to Steer Ahead of your Competitors through Ecommerce Technology Solutions
How to Steer Ahead of your Competitors through Ecommerce Technology SolutionsHow to Steer Ahead of your Competitors through Ecommerce Technology Solutions
How to Steer Ahead of your Competitors through Ecommerce Technology Solutions
 
Retail Purchasing 2.0 for SPI Buyer
Retail Purchasing 2.0 for SPI BuyerRetail Purchasing 2.0 for SPI Buyer
Retail Purchasing 2.0 for SPI Buyer
 
Webinar final
Webinar final Webinar final
Webinar final
 
Philippe Bernou - Seamless omnichannel solutions with Magento order management
Philippe Bernou - Seamless omnichannel solutions with Magento order managementPhilippe Bernou - Seamless omnichannel solutions with Magento order management
Philippe Bernou - Seamless omnichannel solutions with Magento order management
 
How Nykaa managed its offline and online operations together to enable omnich...
How Nykaa managed its offline and online operations together to enable omnich...How Nykaa managed its offline and online operations together to enable omnich...
How Nykaa managed its offline and online operations together to enable omnich...
 
BI WORLDWIDE Global Engagement Point of View
BI WORLDWIDE Global Engagement Point of ViewBI WORLDWIDE Global Engagement Point of View
BI WORLDWIDE Global Engagement Point of View
 
Venture*21 Essentials for SPI Buyer Direct
Venture*21 Essentials for SPI Buyer DirectVenture*21 Essentials for SPI Buyer Direct
Venture*21 Essentials for SPI Buyer Direct
 
ABOUT MOOR
ABOUT MOORABOUT MOOR
ABOUT MOOR
 
Digitalisation of the Construction Industry and its Supply Chain #SPRAConfere...
Digitalisation of the Construction Industry and its Supply Chain #SPRAConfere...Digitalisation of the Construction Industry and its Supply Chain #SPRAConfere...
Digitalisation of the Construction Industry and its Supply Chain #SPRAConfere...
 
Bic pres 04 26
Bic pres 04 26Bic pres 04 26
Bic pres 04 26
 
Marketplace Edition Reveal with Broadleaf Commerce
Marketplace Edition Reveal with Broadleaf CommerceMarketplace Edition Reveal with Broadleaf Commerce
Marketplace Edition Reveal with Broadleaf Commerce
 
Growing Pains: the challenges of choosing an eCommerce vendor from a small bu...
Growing Pains: the challenges of choosing an eCommerce vendor from a small bu...Growing Pains: the challenges of choosing an eCommerce vendor from a small bu...
Growing Pains: the challenges of choosing an eCommerce vendor from a small bu...
 
Ginesys Product Overview
Ginesys Product OverviewGinesys Product Overview
Ginesys Product Overview
 
SPI Buyer Retail Allocation 2.0
SPI Buyer Retail Allocation 2.0SPI Buyer Retail Allocation 2.0
SPI Buyer Retail Allocation 2.0
 
B2B eCommerce is far more than the existing selling over the Web
B2B eCommerce is far more than the existing selling over the WebB2B eCommerce is far more than the existing selling over the Web
B2B eCommerce is far more than the existing selling over the Web
 
There is no Customer Experience without Customer Engagement
There is no Customer Experience without Customer EngagementThere is no Customer Experience without Customer Engagement
There is no Customer Experience without Customer Engagement
 
HEB EZ-PIC 8-22-12
HEB EZ-PIC 8-22-12HEB EZ-PIC 8-22-12
HEB EZ-PIC 8-22-12
 

Viewers also liked

Report on Alternative Fashion E-Commerce Brands on Social Media
Report on Alternative Fashion E-Commerce Brands on Social Media Report on Alternative Fashion E-Commerce Brands on Social Media
Report on Alternative Fashion E-Commerce Brands on Social Media PropheSee
 
Vietnam Apparel and Clothing - Brand and Designers
Vietnam Apparel and Clothing - Brand and DesignersVietnam Apparel and Clothing - Brand and Designers
Vietnam Apparel and Clothing - Brand and DesignersJoern Nielsen
 
Jack Wills Brand Presentation
Jack Wills Brand PresentationJack Wills Brand Presentation
Jack Wills Brand PresentationAliceLillyHoar
 
E-Commerce Usage In Vietnam 2016
E-Commerce Usage In Vietnam 2016 E-Commerce Usage In Vietnam 2016
E-Commerce Usage In Vietnam 2016 DI Marketing
 
Lazada Group Report 2014
Lazada Group Report 2014Lazada Group Report 2014
Lazada Group Report 2014TechInAsiaVN
 
The Future Of Online Retail - For Fashion Businesses
The Future Of Online Retail - For Fashion BusinessesThe Future Of Online Retail - For Fashion Businesses
The Future Of Online Retail - For Fashion Businessespaulmc74
 
E-commerce in fashion industry
E-commerce in fashion industryE-commerce in fashion industry
E-commerce in fashion industryDivante
 

Viewers also liked (10)

Report on Alternative Fashion E-Commerce Brands on Social Media
Report on Alternative Fashion E-Commerce Brands on Social Media Report on Alternative Fashion E-Commerce Brands on Social Media
Report on Alternative Fashion E-Commerce Brands on Social Media
 
Vietnam Apparel and Clothing - Brand and Designers
Vietnam Apparel and Clothing - Brand and DesignersVietnam Apparel and Clothing - Brand and Designers
Vietnam Apparel and Clothing - Brand and Designers
 
Jack Wills Brand Presentation
Jack Wills Brand PresentationJack Wills Brand Presentation
Jack Wills Brand Presentation
 
Lazada Onboarding - Philippines
Lazada Onboarding - PhilippinesLazada Onboarding - Philippines
Lazada Onboarding - Philippines
 
Online fashion shopping behaviour in VIetnam
Online fashion shopping behaviour in VIetnamOnline fashion shopping behaviour in VIetnam
Online fashion shopping behaviour in VIetnam
 
E-Commerce Usage In Vietnam 2016
E-Commerce Usage In Vietnam 2016 E-Commerce Usage In Vietnam 2016
E-Commerce Usage In Vietnam 2016
 
Lazada Group Report 2014
Lazada Group Report 2014Lazada Group Report 2014
Lazada Group Report 2014
 
The Future Of Online Retail - For Fashion Businesses
The Future Of Online Retail - For Fashion BusinessesThe Future Of Online Retail - For Fashion Businesses
The Future Of Online Retail - For Fashion Businesses
 
E-commerce in fashion industry
E-commerce in fashion industryE-commerce in fashion industry
E-commerce in fashion industry
 
Vietnam E-commerce Report 2016
Vietnam E-commerce Report 2016 Vietnam E-commerce Report 2016
Vietnam E-commerce Report 2016
 

Similar to e-Commerce for fashion brand

B2B Digital Transformation - Case Study
B2B Digital Transformation - Case StudyB2B Digital Transformation - Case Study
B2B Digital Transformation - Case StudyDivante
 
In Style Ppt 12 1 10 1
In Style Ppt 12 1 10 1In Style Ppt 12 1 10 1
In Style Ppt 12 1 10 1rsf123
 
Managing Multiple Store Fronts on Magento
Managing Multiple Store Fronts on MagentoManaging Multiple Store Fronts on Magento
Managing Multiple Store Fronts on MagentoGeoffrey Mobisson
 
Shop24 Presentation Slide sixth semester
Shop24 Presentation Slide sixth semesterShop24 Presentation Slide sixth semester
Shop24 Presentation Slide sixth semesterAmrit Timalsina
 
E-Commerce Site Presentation
E-Commerce Site PresentationE-Commerce Site Presentation
E-Commerce Site PresentationRohanRajMudvari
 
A Case for Outside-In Design
A Case for Outside-In DesignA Case for Outside-In Design
A Case for Outside-In DesignSandro Mancuso
 
Magneto implementation by synoptek
Magneto implementation by synoptekMagneto implementation by synoptek
Magneto implementation by synoptekNandita Nityanandam
 
Omnichannel commerce
Omnichannel commerceOmnichannel commerce
Omnichannel commerceAlex Paretski
 
Managing Multiple Store Fronts on Magento
Managing Multiple Store Fronts on MagentoManaging Multiple Store Fronts on Magento
Managing Multiple Store Fronts on MagentoGeoffrey Mobisson
 
Developing Value Added Services (VAS) and Product Roadmap for Telecoms Operators
Developing Value Added Services (VAS) and Product Roadmap for Telecoms OperatorsDeveloping Value Added Services (VAS) and Product Roadmap for Telecoms Operators
Developing Value Added Services (VAS) and Product Roadmap for Telecoms OperatorsAli Saghaeian
 
Graphs in the Real World
Graphs in the Real WorldGraphs in the Real World
Graphs in the Real WorldNeo4j
 
Lick Digital Windows Guide
Lick Digital Windows GuideLick Digital Windows Guide
Lick Digital Windows GuideThe Delta Group
 
Raymark Mosaic Store Platform
Raymark Mosaic Store PlatformRaymark Mosaic Store Platform
Raymark Mosaic Store PlatformRaymark
 
Magento - Case study - TIM
Magento - Case study - TIMMagento - Case study - TIM
Magento - Case study - TIMDivante
 

Similar to e-Commerce for fashion brand (20)

Online shopping system.pptx
Online shopping system.pptxOnline shopping system.pptx
Online shopping system.pptx
 
B2B Digital Transformation - Case Study
B2B Digital Transformation - Case StudyB2B Digital Transformation - Case Study
B2B Digital Transformation - Case Study
 
In Style Ppt 12 1 10 1
In Style Ppt 12 1 10 1In Style Ppt 12 1 10 1
In Style Ppt 12 1 10 1
 
Managing Multiple Store Fronts on Magento
Managing Multiple Store Fronts on MagentoManaging Multiple Store Fronts on Magento
Managing Multiple Store Fronts on Magento
 
Shop24 Presentation Slide sixth semester
Shop24 Presentation Slide sixth semesterShop24 Presentation Slide sixth semester
Shop24 Presentation Slide sixth semester
 
E-Commerce Site Presentation
E-Commerce Site PresentationE-Commerce Site Presentation
E-Commerce Site Presentation
 
A Case for Outside-In Design
A Case for Outside-In DesignA Case for Outside-In Design
A Case for Outside-In Design
 
Magneto implementation by synoptek
Magneto implementation by synoptekMagneto implementation by synoptek
Magneto implementation by synoptek
 
Omnichannel commerce
Omnichannel commerceOmnichannel commerce
Omnichannel commerce
 
Managing Multiple Store Fronts on Magento
Managing Multiple Store Fronts on MagentoManaging Multiple Store Fronts on Magento
Managing Multiple Store Fronts on Magento
 
Developing Value Added Services (VAS) and Product Roadmap for Telecoms Operators
Developing Value Added Services (VAS) and Product Roadmap for Telecoms OperatorsDeveloping Value Added Services (VAS) and Product Roadmap for Telecoms Operators
Developing Value Added Services (VAS) and Product Roadmap for Telecoms Operators
 
Devinder resume v6
Devinder resume v6Devinder resume v6
Devinder resume v6
 
final proposal group 5
final proposal group 5final proposal group 5
final proposal group 5
 
Graphs in the Real World
Graphs in the Real WorldGraphs in the Real World
Graphs in the Real World
 
eCommerce @ Neev
eCommerce @ NeeveCommerce @ Neev
eCommerce @ Neev
 
Lick Digital Windows Guide
Lick Digital Windows GuideLick Digital Windows Guide
Lick Digital Windows Guide
 
Inkat social crm v2.0
Inkat social crm v2.0Inkat social crm v2.0
Inkat social crm v2.0
 
Apresentação Millennium
Apresentação MillenniumApresentação Millennium
Apresentação Millennium
 
Raymark Mosaic Store Platform
Raymark Mosaic Store PlatformRaymark Mosaic Store Platform
Raymark Mosaic Store Platform
 
Magento - Case study - TIM
Magento - Case study - TIMMagento - Case study - TIM
Magento - Case study - TIM
 

More from Divante

The eCommerce Platforms in the Global Setup
The eCommerce Platforms in the Global Setup	The eCommerce Platforms in the Global Setup
The eCommerce Platforms in the Global Setup Divante
 
eCommerce Trends 2020
eCommerce Trends 2020eCommerce Trends 2020
eCommerce Trends 2020Divante
 
Async & Bulk REST API new possibilities of communication between systems
Async & Bulk REST API new possibilities of communication  between systemsAsync & Bulk REST API new possibilities of communication  between systems
Async & Bulk REST API new possibilities of communication between systemsDivante
 
Magento Functional Testing Framework a way to seriously write automated tests...
Magento Functional Testing Framework a way to seriously write automated tests...Magento Functional Testing Framework a way to seriously write automated tests...
Magento Functional Testing Framework a way to seriously write automated tests...Divante
 
Die Top 10 Progressive Web Apps in der Modernbranche
Die Top 10 Progressive Web Apps in der ModernbrancheDie Top 10 Progressive Web Apps in der Modernbranche
Die Top 10 Progressive Web Apps in der ModernbrancheDivante
 
progressive web apps - pwa as a game changer for e-commerce - meet magento i...
 progressive web apps - pwa as a game changer for e-commerce - meet magento i... progressive web apps - pwa as a game changer for e-commerce - meet magento i...
progressive web apps - pwa as a game changer for e-commerce - meet magento i...Divante
 
Customer churn - how to stop it?
Customer churn - how to stop it?Customer churn - how to stop it?
Customer churn - how to stop it?Divante
 
eCommerce trends 2019 by Divante.co
eCommerce trends 2019 by Divante.coeCommerce trends 2019 by Divante.co
eCommerce trends 2019 by Divante.coDivante
 
How to create a Vue Storefront theme
How to create a Vue Storefront themeHow to create a Vue Storefront theme
How to create a Vue Storefront themeDivante
 
Game changer for e-commerce - Vue Storefront - open source pwa
Game changer for e-commerce - Vue Storefront - open source pwa Game changer for e-commerce - Vue Storefront - open source pwa
Game changer for e-commerce - Vue Storefront - open source pwa Divante
 
Vue Storefront - Progressive Web App for Magento (1.9, 2.x) - MM18DE speech
Vue Storefront - Progressive Web App for Magento (1.9, 2.x) - MM18DE speechVue Storefront - Progressive Web App for Magento (1.9, 2.x) - MM18DE speech
Vue Storefront - Progressive Web App for Magento (1.9, 2.x) - MM18DE speechDivante
 
How to successfully onboard end-clients to a B2B Platform - Magento Imagine ...
How to successfully onboard  end-clients to a B2B Platform - Magento Imagine ...How to successfully onboard  end-clients to a B2B Platform - Magento Imagine ...
How to successfully onboard end-clients to a B2B Platform - Magento Imagine ...Divante
 
eCommerce trends from 2017 to 2018 by Divante.co
eCommerce trends from 2017 to 2018 by Divante.coeCommerce trends from 2017 to 2018 by Divante.co
eCommerce trends from 2017 to 2018 by Divante.coDivante
 
Designing for PWA (Progressive Web Apps)
Designing for PWA (Progressive Web Apps)Designing for PWA (Progressive Web Apps)
Designing for PWA (Progressive Web Apps)Divante
 
Why is crud a bad idea - focus on real scenarios
Why is crud a bad idea - focus on real scenariosWhy is crud a bad idea - focus on real scenarios
Why is crud a bad idea - focus on real scenariosDivante
 
vue-storefront - PWA eCommerce for Magento2 MM17NYC presentation
vue-storefront - PWA eCommerce for Magento2 MM17NYC presentationvue-storefront - PWA eCommerce for Magento2 MM17NYC presentation
vue-storefront - PWA eCommerce for Magento2 MM17NYC presentationDivante
 
Pimcore Overview - Pimcore5
Pimcore Overview - Pimcore5Pimcore Overview - Pimcore5
Pimcore Overview - Pimcore5Divante
 
Pimcore E-Commerce Framework - Pimcore5
Pimcore E-Commerce Framework - Pimcore5Pimcore E-Commerce Framework - Pimcore5
Pimcore E-Commerce Framework - Pimcore5Divante
 
The biggest stores on Magento
The biggest stores on MagentoThe biggest stores on Magento
The biggest stores on MagentoDivante
 
B2B Commerce - how to become successful
B2B Commerce - how to become successfulB2B Commerce - how to become successful
B2B Commerce - how to become successfulDivante
 

More from Divante (20)

The eCommerce Platforms in the Global Setup
The eCommerce Platforms in the Global Setup	The eCommerce Platforms in the Global Setup
The eCommerce Platforms in the Global Setup
 
eCommerce Trends 2020
eCommerce Trends 2020eCommerce Trends 2020
eCommerce Trends 2020
 
Async & Bulk REST API new possibilities of communication between systems
Async & Bulk REST API new possibilities of communication  between systemsAsync & Bulk REST API new possibilities of communication  between systems
Async & Bulk REST API new possibilities of communication between systems
 
Magento Functional Testing Framework a way to seriously write automated tests...
Magento Functional Testing Framework a way to seriously write automated tests...Magento Functional Testing Framework a way to seriously write automated tests...
Magento Functional Testing Framework a way to seriously write automated tests...
 
Die Top 10 Progressive Web Apps in der Modernbranche
Die Top 10 Progressive Web Apps in der ModernbrancheDie Top 10 Progressive Web Apps in der Modernbranche
Die Top 10 Progressive Web Apps in der Modernbranche
 
progressive web apps - pwa as a game changer for e-commerce - meet magento i...
 progressive web apps - pwa as a game changer for e-commerce - meet magento i... progressive web apps - pwa as a game changer for e-commerce - meet magento i...
progressive web apps - pwa as a game changer for e-commerce - meet magento i...
 
Customer churn - how to stop it?
Customer churn - how to stop it?Customer churn - how to stop it?
Customer churn - how to stop it?
 
eCommerce trends 2019 by Divante.co
eCommerce trends 2019 by Divante.coeCommerce trends 2019 by Divante.co
eCommerce trends 2019 by Divante.co
 
How to create a Vue Storefront theme
How to create a Vue Storefront themeHow to create a Vue Storefront theme
How to create a Vue Storefront theme
 
Game changer for e-commerce - Vue Storefront - open source pwa
Game changer for e-commerce - Vue Storefront - open source pwa Game changer for e-commerce - Vue Storefront - open source pwa
Game changer for e-commerce - Vue Storefront - open source pwa
 
Vue Storefront - Progressive Web App for Magento (1.9, 2.x) - MM18DE speech
Vue Storefront - Progressive Web App for Magento (1.9, 2.x) - MM18DE speechVue Storefront - Progressive Web App for Magento (1.9, 2.x) - MM18DE speech
Vue Storefront - Progressive Web App for Magento (1.9, 2.x) - MM18DE speech
 
How to successfully onboard end-clients to a B2B Platform - Magento Imagine ...
How to successfully onboard  end-clients to a B2B Platform - Magento Imagine ...How to successfully onboard  end-clients to a B2B Platform - Magento Imagine ...
How to successfully onboard end-clients to a B2B Platform - Magento Imagine ...
 
eCommerce trends from 2017 to 2018 by Divante.co
eCommerce trends from 2017 to 2018 by Divante.coeCommerce trends from 2017 to 2018 by Divante.co
eCommerce trends from 2017 to 2018 by Divante.co
 
Designing for PWA (Progressive Web Apps)
Designing for PWA (Progressive Web Apps)Designing for PWA (Progressive Web Apps)
Designing for PWA (Progressive Web Apps)
 
Why is crud a bad idea - focus on real scenarios
Why is crud a bad idea - focus on real scenariosWhy is crud a bad idea - focus on real scenarios
Why is crud a bad idea - focus on real scenarios
 
vue-storefront - PWA eCommerce for Magento2 MM17NYC presentation
vue-storefront - PWA eCommerce for Magento2 MM17NYC presentationvue-storefront - PWA eCommerce for Magento2 MM17NYC presentation
vue-storefront - PWA eCommerce for Magento2 MM17NYC presentation
 
Pimcore Overview - Pimcore5
Pimcore Overview - Pimcore5Pimcore Overview - Pimcore5
Pimcore Overview - Pimcore5
 
Pimcore E-Commerce Framework - Pimcore5
Pimcore E-Commerce Framework - Pimcore5Pimcore E-Commerce Framework - Pimcore5
Pimcore E-Commerce Framework - Pimcore5
 
The biggest stores on Magento
The biggest stores on MagentoThe biggest stores on Magento
The biggest stores on Magento
 
B2B Commerce - how to become successful
B2B Commerce - how to become successfulB2B Commerce - how to become successful
B2B Commerce - how to become successful
 

Recently uploaded

Master the art of Social Selling to increase sales by fostering relationships...
Master the art of Social Selling to increase sales by fostering relationships...Master the art of Social Selling to increase sales by fostering relationships...
Master the art of Social Selling to increase sales by fostering relationships...VereigenMedia1
 
Paul Russell Confidential Resume for Fahlo.pdf
Paul Russell Confidential Resume for Fahlo.pdfPaul Russell Confidential Resume for Fahlo.pdf
Paul Russell Confidential Resume for Fahlo.pdfpaul8402
 
Professional Sales Representative by Sahil Srivastava.pptx
Professional Sales Representative by Sahil Srivastava.pptxProfessional Sales Representative by Sahil Srivastava.pptx
Professional Sales Representative by Sahil Srivastava.pptxSahil Srivastava
 
v100 20-Year HyperMarketing Plan by Jerome Cuyos.pptx
v100 20-Year HyperMarketing Plan by Jerome Cuyos.pptxv100 20-Year HyperMarketing Plan by Jerome Cuyos.pptx
v100 20-Year HyperMarketing Plan by Jerome Cuyos.pptxjeromecuyos1
 
AMAZON Copywriting Portfolio by Cielo Evangelista
AMAZON Copywriting Portfolio by Cielo EvangelistaAMAZON Copywriting Portfolio by Cielo Evangelista
AMAZON Copywriting Portfolio by Cielo Evangelistacrevangelista
 
Lesotho-Botswana Water Project Brand Manual developed with new logo
Lesotho-Botswana Water Project Brand Manual developed with  new logoLesotho-Botswana Water Project Brand Manual developed with  new logo
Lesotho-Botswana Water Project Brand Manual developed with new logonelaohaimbodi
 
Content Marketing: How To Find The True Value Of Your Marketing Funnel
Content Marketing: How To Find The True Value Of Your Marketing FunnelContent Marketing: How To Find The True Value Of Your Marketing Funnel
Content Marketing: How To Find The True Value Of Your Marketing FunnelSearch Engine Journal
 
How To Become a Master In Search Engine Optimization (SEO)
How To Become a Master In Search Engine Optimization (SEO)How To Become a Master In Search Engine Optimization (SEO)
How To Become a Master In Search Engine Optimization (SEO)Blessings Ngalande
 
Gen Z and Millennial Debit Card Use Survey.pdf
Gen Z and Millennial Debit Card Use Survey.pdfGen Z and Millennial Debit Card Use Survey.pdf
Gen Z and Millennial Debit Card Use Survey.pdfMedia Logic
 
HAGAN_Katalog_Saison23-24_Overview_Preview
HAGAN_Katalog_Saison23-24_Overview_PreviewHAGAN_Katalog_Saison23-24_Overview_Preview
HAGAN_Katalog_Saison23-24_Overview_PreviewEsteller
 
Catálogo Sea To Summit 2024 gama compelta
Catálogo Sea To Summit 2024 gama compeltaCatálogo Sea To Summit 2024 gama compelta
Catálogo Sea To Summit 2024 gama compeltaEsteller
 
2024 WTF - what's working in mobile user acquisition
2024 WTF - what's working in mobile user acquisition2024 WTF - what's working in mobile user acquisition
2024 WTF - what's working in mobile user acquisitionJohn Koetsier
 
20 Top Social Media Tips for Peer Specialists
20 Top Social Media Tips for Peer Specialists20 Top Social Media Tips for Peer Specialists
20 Top Social Media Tips for Peer Specialistsmlicam615
 
Exploring the Impact of Social Media Trends on Society.pdf
Exploring the Impact of Social Media Trends on Society.pdfExploring the Impact of Social Media Trends on Society.pdf
Exploring the Impact of Social Media Trends on Society.pdfolivalibereo
 
Fritschi Collection 2022/23 EN gama completa
Fritschi Collection 2022/23 EN gama completaFritschi Collection 2022/23 EN gama completa
Fritschi Collection 2022/23 EN gama completaEsteller
 
The Process of Google: A Journey through Innovation
The Process of Google: A Journey through InnovationThe Process of Google: A Journey through Innovation
The Process of Google: A Journey through Innovationgopzzzin
 
TAM Sports IPL 17 Advertising Report- M01 - M23
TAM Sports IPL 17 Advertising Report- M01 - M23TAM Sports IPL 17 Advertising Report- M01 - M23
TAM Sports IPL 17 Advertising Report- M01 - M23Social Samosa
 
Understand the Key differences between SMO and SMM
Understand the Key differences between SMO and SMMUnderstand the Key differences between SMO and SMM
Understand the Key differences between SMO and SMMsearchextensionin
 
Social Media Marketing Lecture for Advanced Digital & Social Media Strategy a...
Social Media Marketing Lecture for Advanced Digital & Social Media Strategy a...Social Media Marketing Lecture for Advanced Digital & Social Media Strategy a...
Social Media Marketing Lecture for Advanced Digital & Social Media Strategy a...Valters Lauzums
 
Social Media Content Lecture for Advanced Digital & Social Media Strategy at ...
Social Media Content Lecture for Advanced Digital & Social Media Strategy at ...Social Media Content Lecture for Advanced Digital & Social Media Strategy at ...
Social Media Content Lecture for Advanced Digital & Social Media Strategy at ...Valters Lauzums
 

Recently uploaded (20)

Master the art of Social Selling to increase sales by fostering relationships...
Master the art of Social Selling to increase sales by fostering relationships...Master the art of Social Selling to increase sales by fostering relationships...
Master the art of Social Selling to increase sales by fostering relationships...
 
Paul Russell Confidential Resume for Fahlo.pdf
Paul Russell Confidential Resume for Fahlo.pdfPaul Russell Confidential Resume for Fahlo.pdf
Paul Russell Confidential Resume for Fahlo.pdf
 
Professional Sales Representative by Sahil Srivastava.pptx
Professional Sales Representative by Sahil Srivastava.pptxProfessional Sales Representative by Sahil Srivastava.pptx
Professional Sales Representative by Sahil Srivastava.pptx
 
v100 20-Year HyperMarketing Plan by Jerome Cuyos.pptx
v100 20-Year HyperMarketing Plan by Jerome Cuyos.pptxv100 20-Year HyperMarketing Plan by Jerome Cuyos.pptx
v100 20-Year HyperMarketing Plan by Jerome Cuyos.pptx
 
AMAZON Copywriting Portfolio by Cielo Evangelista
AMAZON Copywriting Portfolio by Cielo EvangelistaAMAZON Copywriting Portfolio by Cielo Evangelista
AMAZON Copywriting Portfolio by Cielo Evangelista
 
Lesotho-Botswana Water Project Brand Manual developed with new logo
Lesotho-Botswana Water Project Brand Manual developed with  new logoLesotho-Botswana Water Project Brand Manual developed with  new logo
Lesotho-Botswana Water Project Brand Manual developed with new logo
 
Content Marketing: How To Find The True Value Of Your Marketing Funnel
Content Marketing: How To Find The True Value Of Your Marketing FunnelContent Marketing: How To Find The True Value Of Your Marketing Funnel
Content Marketing: How To Find The True Value Of Your Marketing Funnel
 
How To Become a Master In Search Engine Optimization (SEO)
How To Become a Master In Search Engine Optimization (SEO)How To Become a Master In Search Engine Optimization (SEO)
How To Become a Master In Search Engine Optimization (SEO)
 
Gen Z and Millennial Debit Card Use Survey.pdf
Gen Z and Millennial Debit Card Use Survey.pdfGen Z and Millennial Debit Card Use Survey.pdf
Gen Z and Millennial Debit Card Use Survey.pdf
 
HAGAN_Katalog_Saison23-24_Overview_Preview
HAGAN_Katalog_Saison23-24_Overview_PreviewHAGAN_Katalog_Saison23-24_Overview_Preview
HAGAN_Katalog_Saison23-24_Overview_Preview
 
Catálogo Sea To Summit 2024 gama compelta
Catálogo Sea To Summit 2024 gama compeltaCatálogo Sea To Summit 2024 gama compelta
Catálogo Sea To Summit 2024 gama compelta
 
2024 WTF - what's working in mobile user acquisition
2024 WTF - what's working in mobile user acquisition2024 WTF - what's working in mobile user acquisition
2024 WTF - what's working in mobile user acquisition
 
20 Top Social Media Tips for Peer Specialists
20 Top Social Media Tips for Peer Specialists20 Top Social Media Tips for Peer Specialists
20 Top Social Media Tips for Peer Specialists
 
Exploring the Impact of Social Media Trends on Society.pdf
Exploring the Impact of Social Media Trends on Society.pdfExploring the Impact of Social Media Trends on Society.pdf
Exploring the Impact of Social Media Trends on Society.pdf
 
Fritschi Collection 2022/23 EN gama completa
Fritschi Collection 2022/23 EN gama completaFritschi Collection 2022/23 EN gama completa
Fritschi Collection 2022/23 EN gama completa
 
The Process of Google: A Journey through Innovation
The Process of Google: A Journey through InnovationThe Process of Google: A Journey through Innovation
The Process of Google: A Journey through Innovation
 
TAM Sports IPL 17 Advertising Report- M01 - M23
TAM Sports IPL 17 Advertising Report- M01 - M23TAM Sports IPL 17 Advertising Report- M01 - M23
TAM Sports IPL 17 Advertising Report- M01 - M23
 
Understand the Key differences between SMO and SMM
Understand the Key differences between SMO and SMMUnderstand the Key differences between SMO and SMM
Understand the Key differences between SMO and SMM
 
Social Media Marketing Lecture for Advanced Digital & Social Media Strategy a...
Social Media Marketing Lecture for Advanced Digital & Social Media Strategy a...Social Media Marketing Lecture for Advanced Digital & Social Media Strategy a...
Social Media Marketing Lecture for Advanced Digital & Social Media Strategy a...
 
Social Media Content Lecture for Advanced Digital & Social Media Strategy at ...
Social Media Content Lecture for Advanced Digital & Social Media Strategy at ...Social Media Content Lecture for Advanced Digital & Social Media Strategy at ...
Social Media Content Lecture for Advanced Digital & Social Media Strategy at ...
 

e-Commerce for fashion brand

  • 2. SOLAR •  80 chain boutiques, –  13 franchise (among others, in Lubeck, Gent and Lviv) –  7 outlets •  120 members of external chain and 25 partners in the neighbouring countries
  • 3. Goals •  Making direct online purchase possible Current collection and outlet •  A tool for offline clients Creating shopping lists and the possibilty to learn about new collection before visiting the boutique. •  SOLAR boutiques are famous for regular deliveries of new products. E-store is supposed to make it possible to follow the new items in the collections, but also to find and buy products, which are already not available in the boutiques.
  • 4. Online and Offline in the Fashion Industry The main source of information: online offline Purchase online 2,4% offline 1,7% The Internet influences 6,5% of the total sales. n=881 kupujących Base: n=37 searching online n=844 searching offline. Source: Multibrand ROPO Survey, IMAS i Divante. 2,4% Crucial is the information found offline and purchase offline. 93,5%
  • 5. Realization Gathering business demands Designing interactions according to the UserCenetered Design Technical analysis and integration Graphic design Implementation Tests and launching Survey and optimization
  • 7. Interactive Prototypes •  Interactive prototypes present how the application is going to work. •  Verifying the designer’s vision against the expectations of the client and target users. •  Conceptual work on the prototypes makes the verification of the ideas cheap and fast. •  In the subsequent phases of the project, the number of modifications diminishes. •  There were 9 different versions of interactive prototypes prepared. •  The work on prototypes lasted 3 weeks.
  • 9. Microsoft Dynamics NAV •  Microsoft Dynamics NAV – integrated business solution for medium-size businesses. •  Used by over 1450000 users from 80000 firms. •  Includes modules supporting the management of: finances, budgeting, production, distribution, relations with clients, service, e-business, advanced analysis (Business Intelligence) and control.
  • 10. Integration •  Preparing the project of integration Prepared in cooperation with the client’s IT department, it includes the detailed description of synchronization mechanisms, security systems and data formats. •  Two-way data exchange The number of products in stock, product features, orders. •  Early start-up and tests Testing the integration mechanism at an early stage of the implementation allowed us to map all the flaws and make sure they will not influnce the application’s functioning.
  • 12. Graphic Designing •  Based on the visual identification and according to the arrangement of the elements within the interactive prototypes: •  A single graphic line was prepared; •  Storyboards for the initial animations were prepared. •  Animations are synchronized with the changing colections (color palette, products). •  After the look&feel acceptance, graphic designs for the subsequent subpages were prepared. •  Graphic designing took 2 weeks.
  • 13. Graphic Designing •  Graphic design does not compete with the photos of the products and the collection’s graphics. It serves as a frame for them. •  The creation of the graphic design was supervised by the SOLAR experts so as to guarantee consistency.
  • 15. PrestaShop •  PrestaShop is the most popular European open-source e-store platform. We offer our clients the PrestaShop software, extended with Divante’s original plug-ins. •  Over 100 000 e-stores use PrestaShop. •  The most interesting features of PrestaShop –  SEO-friendly store architecture –  Integration with Polish payment systems and price comparison services –  The possibility of selling virtual products (files) –  Coupon system (discounts, free extras, free delivery) –  Client groups (defining the level of prices, discounts). –  The possibility of the multiplication of a store. –  PrestaShop’s control panel The possibility of creating multi-language stores. Specification of PrestaShop and Divante’s plug-ins.
  • 16. Modifications and Extensions •  For the needs of the project, we modified PrestaShop, adjusting the software to the specific demands. Current collection and outlet. •  A tool for offline clients Creating shopping lists and the possibilty to learn about new collection before visiting the boutique. •  SOLAR boutiques are famous for regular deliveries of new products. E-store is supposed to make it possible to follow the new items in the collections, but also to find and buy products, which are already not available in the boutiques.
  • 18. Providing Quality •  Designing according to the User-Centered Design •  Internal quality control at each stage of the project – checklists and tests •  Systemic management of demands, changes and service notifications •  All the service notifications and project arrangements are made within the same reporting system. •  The client has online access to all the notifications. •  We use the Redmine software.
  • 19. Effects The First Results of Cooperation
  • 20. The Effects of Cooperation after Launching the Online Store •  Right after launching the store, many orders were placed. •  Conversion rate: 2,21%. •  High average order value. •  68% purchases made during the first visit. •  After a month, as many as 15,9% purchases are fuelled by SEO.