Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.
#searchlove @danaditomaso#searchlove @danaditomaso YOUR BRAND IN 95 CHARACTERS DANA DITOMASO
#searchlove @danaditomaso@tweeter LET’S PLAY GUESS THE BRAND!
#searchlove @danaditomaso
#searchlove @danaditomaso 1 2 3
#searchlove @danaditomaso
#searchlove @danaditomaso
#searchlove @danaditomaso
#searchlove @danaditomaso
#searchlove @danaditomaso@tweeter ADVERTISING VS MARKETING
#searchlove @danaditomaso IT’S ABOUT BRAND TOUCHPOINTS
#searchlove @danaditomaso 70 CHARACTERS = GET THERE FASTER
#searchlove @danaditomaso@tweeter WHAT IS YOUR BRAND VOICE?
#searchlove @danaditomaso
#searchlove @danaditomaso HTTPS://WWW.DISTILLED.NET/TONE-OF-VOICE/ (THIS IS REALLY GOOD)
#searchlove @danaditomaso BRAND VOICE > VOICE & TONE
#searchlove @danaditomaso CHARACTER HOW DO YOU WANT TO BE DESCRIBED?
#searchlove @danaditomaso HTTP://WWW.READWRITETHINK.ORG/FILES/RESOURC ES/LESSON_IMAGES/LESSON175/TRAITS.PDF (THINK LIKE A ...
#searchlove @danaditomaso LANGUAGE WHAT WORDS WILL YOU USE?
#searchlove @danaditomaso (GIVE PRACTICAL EXAMPLES)
#searchlove @danaditomaso HTTPS://BLOG.BUFFERAPP.COM/HOW-TO-CREATE-A- CONTENT-STYLE-GUIDE-TO-IMPROVE-YOUR-BLOGS-QUALITY (B...
#searchlove @danaditomaso@tweeter CONSIDER YOUR PERSONAS
#searchlove @danaditomaso HTTPS://WWW.CRYSTALKNOWS.COM/ (CREEPY AND AMAZING)
#searchlove @danaditomaso WRITE ADS TO PERSONAS
#searchlove @danaditomaso 1% CTR, 20% CONV RATE? OR 5% CTR, 10% CONV RATE?
#searchlove @danaditomaso@tweeter HOW YOU SET UP ADWORDS MATTERS TOO
#searchlove @danaditomaso USE CAMPAIGN EXTENSIONS AS BRAND EXTENSIONS
#searchlove @danaditomaso
#searchlove @danaditomaso MOBILE VS DESKTOP
#searchlove @danaditomaso THE INTENT CHANGES ON THE PLATFORM
#searchlove @danaditomaso WHAT IS THE PERSONA/INTENT INTERSECT?
#searchlove @danaditomaso DEVICE + KEYWORD + PERSONA = THE RIGHT COPY
#searchlove @danaditomaso HOW DO YOU ANSWER THE PHONE?
#searchlove @danaditomaso@tweeter RESULTS-FOCUSED REPORTING
#searchlove @danaditomaso 1% CTR, 20% CONV RATE? OR 5% CTR, 10% CONV RATE?
#searchlove @danaditomaso USE THE DIMENSION REPORTS
#searchlove @danaditomaso (VIEW: DISTANCE) (GEOGRAPHIC IS ALSO GOOD)
#searchlove @danaditomaso
#searchlove @danaditomaso (VIEW: PAID & ORGANIC)
#searchlove @danaditomaso DO META DESCRIPTIONS SUPPORT AD COPY?
#searchlove @danaditomaso@tweeter DON’T FORGET THE POINT
#searchlove @danaditomaso REACH THE RIGHT AUDIENCE
#searchlove @danaditomaso REMOVE BARRIERS
#searchlove @danaditomaso SHOW UP
#searchlove @danaditomaso
#searchlove @danaditomaso#searchlove @danaditomaso THANK YOU!
Upcoming SlideShare
Loading in …5
×

Your Brand in 95 Characters

3,298 views

Published on

Start writing ads that stand out after attending this session with Dana. Learn how to find your brand voice and use it to turn your fickle paid audience into customers. You'll also learn the ins and outs of campaign extensions, mobile versus desktop ads, and how to figure out your best performing positions. Walk away a stronger copywriter, ready to use every character that Google "gifts" you.

Published in: Marketing
no profile picture user
  • Follow the link, new dating source: ❶❶❶ http://bit.ly/2Q98JRS ❶❶❶
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • Dating for everyone is here: ♥♥♥ http://bit.ly/2Q98JRS ♥♥♥
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here

Your Brand in 95 Characters

  1. 1. #searchlove @danaditomaso#searchlove @danaditomaso YOUR BRAND IN 95 CHARACTERS DANA DITOMASO
  2. 2. #searchlove @danaditomaso@tweeter LET’S PLAY GUESS THE BRAND!
  3. 3. #searchlove @danaditomaso
  4. 4. #searchlove @danaditomaso 1 2 3
  5. 5. #searchlove @danaditomaso
  6. 6. #searchlove @danaditomaso
  7. 7. #searchlove @danaditomaso
  8. 8. #searchlove @danaditomaso
  9. 9. #searchlove @danaditomaso@tweeter ADVERTISING VS MARKETING
  10. 10. #searchlove @danaditomaso IT’S ABOUT BRAND TOUCHPOINTS
  11. 11. #searchlove @danaditomaso 70 CHARACTERS = GET THERE FASTER
  12. 12. #searchlove @danaditomaso@tweeter WHAT IS YOUR BRAND VOICE?
  13. 13. #searchlove @danaditomaso
  14. 14. #searchlove @danaditomaso HTTPS://WWW.DISTILLED.NET/TONE-OF-VOICE/ (THIS IS REALLY GOOD)
  15. 15. #searchlove @danaditomaso BRAND VOICE > VOICE & TONE
  16. 16. #searchlove @danaditomaso CHARACTER HOW DO YOU WANT TO BE DESCRIBED?
  17. 17. #searchlove @danaditomaso HTTP://WWW.READWRITETHINK.ORG/FILES/RESOURC ES/LESSON_IMAGES/LESSON175/TRAITS.PDF (THINK LIKE A WRITER)
  18. 18. #searchlove @danaditomaso LANGUAGE WHAT WORDS WILL YOU USE?
  19. 19. #searchlove @danaditomaso (GIVE PRACTICAL EXAMPLES)
  20. 20. #searchlove @danaditomaso HTTPS://BLOG.BUFFERAPP.COM/HOW-TO-CREATE-A- CONTENT-STYLE-GUIDE-TO-IMPROVE-YOUR-BLOGS-QUALITY (BUILD A STYLE GUIDE)
  21. 21. #searchlove @danaditomaso@tweeter CONSIDER YOUR PERSONAS
  22. 22. #searchlove @danaditomaso HTTPS://WWW.CRYSTALKNOWS.COM/ (CREEPY AND AMAZING)
  23. 23. #searchlove @danaditomaso WRITE ADS TO PERSONAS
  24. 24. #searchlove @danaditomaso 1% CTR, 20% CONV RATE? OR 5% CTR, 10% CONV RATE?
  25. 25. #searchlove @danaditomaso@tweeter HOW YOU SET UP ADWORDS MATTERS TOO
  26. 26. #searchlove @danaditomaso USE CAMPAIGN EXTENSIONS AS BRAND EXTENSIONS
  27. 27. #searchlove @danaditomaso
  28. 28. #searchlove @danaditomaso MOBILE VS DESKTOP
  29. 29. #searchlove @danaditomaso THE INTENT CHANGES ON THE PLATFORM
  30. 30. #searchlove @danaditomaso WHAT IS THE PERSONA/INTENT INTERSECT?
  31. 31. #searchlove @danaditomaso DEVICE + KEYWORD + PERSONA = THE RIGHT COPY
  32. 32. #searchlove @danaditomaso HOW DO YOU ANSWER THE PHONE?
  33. 33. #searchlove @danaditomaso@tweeter RESULTS-FOCUSED REPORTING
  34. 34. #searchlove @danaditomaso 1% CTR, 20% CONV RATE? OR 5% CTR, 10% CONV RATE?
  35. 35. #searchlove @danaditomaso USE THE DIMENSION REPORTS
  36. 36. #searchlove @danaditomaso (VIEW: DISTANCE) (GEOGRAPHIC IS ALSO GOOD)
  37. 37. #searchlove @danaditomaso
  38. 38. #searchlove @danaditomaso (VIEW: PAID & ORGANIC)
  39. 39. #searchlove @danaditomaso DO META DESCRIPTIONS SUPPORT AD COPY?
  40. 40. #searchlove @danaditomaso@tweeter DON’T FORGET THE POINT
  41. 41. #searchlove @danaditomaso REACH THE RIGHT AUDIENCE
  42. 42. #searchlove @danaditomaso REMOVE BARRIERS
  43. 43. #searchlove @danaditomaso SHOW UP
  44. 44. #searchlove @danaditomaso
  45. 45. #searchlove @danaditomaso#searchlove @danaditomaso THANK YOU!

×