You Probably Think This Citation Source Is About You, Don't You?

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Building citation sources can be the most boring, soul-destroying part of a local SEO's job. No one gets into the office and says, "I love my job. I get to submit forms today!" Break free of the form. There are hundreds of citation ideas that only rarely involve a form like webcams (not that kind), local history, sponsoring a little league team, and geocaching. Dana DiTomaso, CEO of Kick Point Inc, shows you examples of these and other smart citation ideas that you can immediately start implementing. Escape the tyranny of submitting endless amounts of name/address/phone information. We can do it!

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You Probably Think This Citation Source Is About You, Don't You?

  1. 1. You Probably Think This CitationSource Is About You, Don’t You? by Dana DiTomaso, CEO of Kick Point, @danaditomaso Tweet with Mozinar attendees: #mozinar Technical problems or feedback: Please email team@seomoz.org
  2. 2. HELLO FROM EDMONTON!Photo taken November 1st. It was snowing on Hallowe’en, too.Kick point
  3. 3. OBLIGATORY CAT PHOTOKick point
  4. 4. WHY DO CITATIONS MATTER?“Other factors being equal, businesses with a greaternumber of citations will probably rank higher thanbusinesses with fewer citations.”http://getlisted.org/resources/why-citations-are-important.aspxKick point
  5. 5. LITTLE THINGS MATTERName, Address, PhoneSEOmoz SEOmoz Software119 Pine St., Suite 400 400-119 Pine StreetSeattle, WA 98101 Seattle, WA 98101-1540(206) 632-3171 (602) 812-2232Kick point
  6. 6. WORLD’S LONGEST TO DO LISTKick point
  7. 7. PLUS, SUPER HIGH QUALITY STUFF!Kick point
  8. 8. FORMS SUCK.Kick point
  9. 9. #RCS IS AWESOMEhttp://www.slideshare.net/wilreynolds/do-real-company-stuff-mozcon-2012-versionKick point
  10. 10. A GUARANTEEKick point
  11. 11. 1. BE THIS GUYKick point
  12. 12. 2. SPONSOR A SPORThttp://www.oilcityderbygirls.ca/comrades.htmKick point
  13. 13. 3. GIRL GUIDE/GIRL SCOUT COOKIESKick point
  14. 14. 4. HOLE IN ONE PRIZEKick point
  15. 15. 5. EVENT SPONSORSHIPKick point
  16. 16. 6. MEETUPS OR BOARD MEETINGShttp://adclubedm.com/events/detail/69/http://www.meetup.com/EdmontonTheatreGoers/events/88236092/aKick point
  17. 17. 7. HOST A POP-UP STOREhttp://cityanddale.com/city-and-dale/2012/2/28/shop-pop-up-stores-featuring-vintage-treasures-designer-clot.htmlKick point
  18. 18. 8. HOST A POP-UP RESTAURANThttp://www.where.ca/alberta/edmonton/unique-pop-up-dining-at-commo/Kick point
  19. 19. 9. GLBT FRIENDLYhttp://www.glba.org/memberDirectory.aspxKick point
  20. 20. 10. LANGUAGES SPOKENhttp://rochesterhba.org/rhba-directory/Kick point
  21. 21. 12. VENDORShttp://www.uwo.ca/finance/purchasing/suppliers.htmlKick point
  22. 22. 13. LETTERBOXINGhttp://www.letterboxing.org/BoxView.php?boxnum=40532&boxname=River_ValleyKick point
  23. 23. 14. WEB CAMShttp://www.earthcam.com/search/ft_search.php?s1=1&term=Banff%2C+CANADA&x=0&y=0Kick point
  24. 24. 15. FLICKR/PICASSA/YOUTUBEhttp://www.youtube.com/watch?v=uinfv-H9fKM&feature=plcpKick point
  25. 25. 16. ADOPT AN ANIMALhttp://www.paigntonzoo.org.uk/get-involved/corporate-opportunities/sponsorshipKick point
  26. 26. 17. LOCAL HISTORYhttp://historicalhamilton.com/durand/nelson-house/Kick point
  27. 27. 18. PARADESKick point
  28. 28. 19. RACES (START YOUR OWN!)http://www.aroundthebayroadrace.com/details.htmKick point
  29. 29. 20. LOCAL EVENTShttp://www.iceonwhyte.ca/Kick point
  30. 30. 21. SELL TICKETShttp://arandomsampling.com/derby-milestones/Kick point
  31. 31. 22. MOVIE SHOOTShttp://forum.skyscraperpage.com/showthread.php?t=142051Kick point
  32. 32. 23. KICKSTARTER/INDIEGOGOhttp://www.kickstarter.com/profile/125092204Kick point
  33. 33. 24. FOURSQUAREhttps://foursquare.com/v/credo-coffee/4b05ca83f964a52060e322e3Kick point
  34. 34. 25. CUSTOMER TESTIMONIALSI think everyone knows where this screenshot is from.Kick point
  35. 35. BONUS! BUY A BULLhttp://www.rodeoattitude.com/Kick point
  36. 36. I BELIEVE IN YOU!Kick point
  37. 37. Q&A Time! @danaditomaso www.kickpoint.ca dana@kickpoint.ca http://seomoz.org/webinars

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