Presented at Must Have Local Search Tactics, SMX West 2013 (#smx #22D)
Session Description: If you cater to a local clientele, local search is an essential channel. But the current state of local search is messy, with confusing options, variations and alternatives. Don’t waste your time trying to piece together this multi-layered puzzle – in this session, our seasoned local search experts will help you navigate the maze and get your business on the map when and where people are searching for your goods or services.
Even More Mentions! Google Search:site:twitter.com "zinc restaurant"
Rapportive 1. Pull emails for your best customers. 2. Plug ‘em in. 3. So much social data.
What Have We Learned? Expensive restaurants Expensive clothes Enjoys travel Financially aware
Relate That To InterestsExpensive clothes = Holt Renfrew Enjoys travel = Fairmont
Oh, And You Just Built a PersonaJanet is 25 and has landed her first “corporate” job at a large oilcompany in Edmonton, working in Public Relations. She comesfrom an upper-middle class background, grew up inEdmonton, and enjoys shopping at Holt Renfrew and traveling.She’s just moved out of her parents house and is renting fornow, but has enough in savings to pull together a downpayment on a condo. She makes 50k/year and her boyfriendmakes 70k/year. They will be moving in together soon.She has some financial literacy from her family but wants to talkto a professional. She doesn’t want to hear that she should onlysave – she wants to have a life, too!