Media History 7 th  session: Global Media Steen Christiansen [email_address]
The pool was nice
Also at night
Graffiti hunting in Pittsburgh (home city of zombies)
Exam workshop tomorrow <ul><li>This room 12.30 </li></ul>
London-goers <ul><li>Please email me responses and reactions and descriptions of your experience of the trip.
Will you recommend such a trip to new students?
[email_address] </li></ul>
Global media
Globalization: Premises <ul><li>Cheaper transport and communication
Internet as tool
English as main language
Free trade as ideal
Information as main commodity </li></ul>
Globalization: Results <ul><li>World as single place </li><ul><li>The global village of McLuhan </li></ul><li>World societ...
Local and national economies, societies and cultures will become integrated under a more unified political, economic and c...
New Global Order <ul><li>The significant question is how will this order look? </li><ul><li>Free and openly democratic?
Dominated by the largest economies? </li><ul><li>US vs. China </li></ul></ul></ul>
Anti-globalization <ul><li>Realistic?
What does it mean? </li><ul><li>Resistance/skepticism to the order of things
WTO protests
Suspicion towards media conglomerates </li></ul></ul>
Globalization as Hegemony <ul><li>Cultural or media imperialism </li><ul><li>Globalization is Americanization
This may well change </li></ul></ul>
Globalization as Hegemony <ul><li>Core-periphery </li><ul><li>No longer spatial </li></ul></ul>
Globalization as Hegemony <ul><li>Gatekeepers </li><ul><li>What enters ‘our’ community
Censorship </li></ul></ul>
Globalization as Hegemony <ul><li>Imagined communities </li><ul><li>Nations weakening in terms of identity formation
Explains the rise of nationalism </li></ul><li>The Internet allows imagined communities to arise across national borders <...
Imagined Communities
Imagined Communities
War and media <ul><li>US and the Vietnam War
The first media war
Media lost the war
Media reflected popular opinion </li></ul>
9/11 and the war against terror <ul><li>Watchdog effect?
Self-censorship </li><ul><li>Osama bin Laden speeches
Collateral Damage </li></ul></ul>
al-Jazeera <ul><li>Western reactions mixed </li><ul><li>Used some facts and reportages </li></ul><li>US representatives as...
There is now an al-Jezeera channel in English </li></ul>
Media convergence <ul><li>Content convergence
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Media History 7

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Media History 7

  1. 1. Media History 7 th session: Global Media Steen Christiansen [email_address]
  2. 2. The pool was nice
  3. 3. Also at night
  4. 4. Graffiti hunting in Pittsburgh (home city of zombies)
  5. 5. Exam workshop tomorrow <ul><li>This room 12.30 </li></ul>
  6. 6. London-goers <ul><li>Please email me responses and reactions and descriptions of your experience of the trip.
  7. 7. Will you recommend such a trip to new students?
  8. 8. [email_address] </li></ul>
  9. 9. Global media
  10. 10. Globalization: Premises <ul><li>Cheaper transport and communication
  11. 11. Internet as tool
  12. 12. English as main language
  13. 13. Free trade as ideal
  14. 14. Information as main commodity </li></ul>
  15. 15. Globalization: Results <ul><li>World as single place </li><ul><li>The global village of McLuhan </li></ul><li>World society has a culture
  16. 16. Local and national economies, societies and cultures will become integrated under a more unified political, economic and cultural order </li></ul>
  17. 17. New Global Order <ul><li>The significant question is how will this order look? </li><ul><li>Free and openly democratic?
  18. 18. Dominated by the largest economies? </li><ul><li>US vs. China </li></ul></ul></ul>
  19. 19. Anti-globalization <ul><li>Realistic?
  20. 20. What does it mean? </li><ul><li>Resistance/skepticism to the order of things
  21. 21. WTO protests
  22. 22. Suspicion towards media conglomerates </li></ul></ul>
  23. 23. Globalization as Hegemony <ul><li>Cultural or media imperialism </li><ul><li>Globalization is Americanization
  24. 24. This may well change </li></ul></ul>
  25. 25. Globalization as Hegemony <ul><li>Core-periphery </li><ul><li>No longer spatial </li></ul></ul>
  26. 26. Globalization as Hegemony <ul><li>Gatekeepers </li><ul><li>What enters ‘our’ community
  27. 27. Censorship </li></ul></ul>
  28. 28. Globalization as Hegemony <ul><li>Imagined communities </li><ul><li>Nations weakening in terms of identity formation
  29. 29. Explains the rise of nationalism </li></ul><li>The Internet allows imagined communities to arise across national borders </li><ul><li>Unified in consumption </li></ul></ul>
  30. 30. Imagined Communities
  31. 31. Imagined Communities
  32. 32. War and media <ul><li>US and the Vietnam War
  33. 33. The first media war
  34. 34. Media lost the war
  35. 35. Media reflected popular opinion </li></ul>
  36. 36. 9/11 and the war against terror <ul><li>Watchdog effect?
  37. 37. Self-censorship </li><ul><li>Osama bin Laden speeches
  38. 38. Collateral Damage </li></ul></ul>
  39. 39. al-Jazeera <ul><li>Western reactions mixed </li><ul><li>Used some facts and reportages </li></ul><li>US representatives asked the Emir of Qatar to curtail al-Jazeera
  40. 40. There is now an al-Jezeera channel in English </li></ul>
  41. 41. Media convergence <ul><li>Content convergence
  42. 42. Distribution convergence
  43. 43. Platform convergence
  44. 44. Industrial convergence
  45. 45. Social convergence
  46. 46. Aesthetic convergence
  47. 47. Cultural convergence </li></ul>
  48. 48. Content, Distribution and Platform Convergence: The Computer <ul><li>The home computer, connected to the Internet, is dominant
  49. 49. Cloud Computing
  50. 50. Most devices can be connected to the computer </li></ul>
  51. 51. Industrial Convergence: Giant media corporations <ul><li>Dominates world publishing
  52. 52. Scale and integration </li><ul><li>Reminiscent of the old Hollywood vertical integration </li></ul><li>Effects social and cultural convergence </li></ul>
  53. 53. Industrial Convergence: Disney <ul><li>Theaters, but also TV
  54. 54. Soundtrack
  55. 55. Spin-off TV series
  56. 56. Amusement park rides
  57. 57. Books and comicbooks
  58. 58. Merchandise sold at Disney stores </li></ul>
  59. 59. Pirates of the Caribbean
  60. 60. Winnie the Pooh
  61. 61. Social Convergence: Global village <ul><li>The promise of a break down of national and ethnic differences
  62. 62. Hardly the actual case
  63. 63. Lifestyles as niche markets </li><ul><li>Lifestyle: A focus of group or individual identity (Cultural Theory: The Key Concepts 216)
  64. 64. Incorporation of or resistance to dominant social order </li></ul><li>Broadcasting vs narrowcasting </li></ul>
  65. 65. Aesthetic Convergence: Global Hollywood <ul><li>The elimination of institutional and legal barriers
  66. 66. Aesthetic dominance
  67. 67. Remakes and Hollywood adaptations
  68. 68. Narrative codes are unified and homogenized
  69. 69. Diversity needs to find other channels of distribution </li></ul>
  70. 70. BoingBoing
  71. 71. Distributor of videos
  72. 72. Distributor of videos
  73. 73. Nerd and fan site, especially for computers
  74. 74. Intellectual copyright activists <ul><li>They resist DRM and provide information about how to circumvent it
  75. 75. Illegal but done in the name of free speech
  76. 76. Still, they are part of Creative Commons and do not condone filesharing sites etc. </li></ul>
  77. 77. To some extent a hacker site, in terms of free speech <ul><li>Censorware circumvention
  78. 78. Many hackers frequent the site </li></ul>
  79. 79. AdBusters <ul><li>Global resistance
  80. 80. Uses the Internet to communicate </li></ul>
  81. 81. AdBusters <ul><li>Resistance to branding </li></ul>
  82. 82. AdBusters
  83. 83. AdBusters
  84. 84. AdBusters <ul><li>Uses branding in the same way </li></ul>
  85. 85. AdBusters
  86. 86. AdBusters

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