Media analysis 1

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Media analysis 1

  1. 1. Media Analysis
  2. 2. What is this course?
  3. 3. What is this course?An investigation of visual culture
  4. 4. What is this course? We will examine how images(broadly understood) circulate in Anglo-American culture
  5. 5. What is this course? We will try to understand themediation process (ie. how media formalize phenomena)
  6. 6. What will I learn?
  7. 7. What will I learn?How effects are produced
  8. 8. What will I learn?How visual media organize their content
  9. 9. What will I learn?The cultural history of images
  10. 10. Exam!
  11. 11. Warning! Complexity ahead!
  12. 12. For English program students
  13. 13. For English program studentsYou pass by attending at least fiveout of six session and participatingin the workshops
  14. 14. For English program studentsIf you fail to attend or participate,you must instead write a six pageexam paper
  15. 15. For SIS program students
  16. 16. For SIS studentsNo matter how often you turn upand how much you participate, youwill have to writea seven page exam paper.
  17. 17. Media Analysis Overview
  18. 18. What is our focus?
  19. 19. What is our focus?EncodingProductionCultural encyclopediaReception
  20. 20. What is social semiotics?
  21. 21. What is social semiotics?CodeConventionConnotationDenotationAnchorage
  22. 22. Visual language
  23. 23. Visual language Like any form of conventionalsystems (ie. texts), images have meaning potential
  24. 24. Visual languageHow is meaning potential different from meaning?
  25. 25. Visual languageSign -> meaning (simple)
  26. 26. Visual languageSign -> lexicogrammar -> meaning (complex)
  27. 27. Example
  28. 28. Visual metaphors
  29. 29. Visual metaphorsWhat are the key terms for visual metaphors?
  30. 30. Visual Discourses
  31. 31. Visual discoursesVisual discourses are visuallyconstructed knowledges about reality
  32. 32. Visual discoursesImages structure the world for us, and so are a result of ideology
  33. 33. Visual discoursesImages legitimizes social practices
  34. 34. Visual discoursesImages may contain scripts which enculturate us
  35. 35. Visual communication
  36. 36. Visual communicationDefine the three components of visual communication

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