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Wordpress beyond the blog


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Presentation by Thord Daniel Hedengren (, held at the Disruptive Code conference, Stockholm 2010.

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Wordpress beyond the blog

  1. 1. Taking WordPress Beyond the Blog Thord Daniel Hedengren
  2. 2. Hello. • Author of Smashing WordPress: Beyond the Blog • Currently wrapping up the follow-up Smashing WordPress Themes • Crazy ringleder for WordCamp Stockholm • Catch me at or @tdhedengren or
  3. 3. WordPress
  4. 4. Where did it come from? • Forked from the b2 blogging system by Matt Mullenweg • Got decent at version 1.5 • Got good at version 2.0 • Got great at version 3.0
  5. 5. WordPress today Not just blogs anymore - WordPress is a CMS Powers social networks and membership sites Used for editorial group planning and management
  6. 6. Can WordPress take the heat of a major website?
  7. 7. Yes.
  8. 8. Yes.
  9. 9. Yes.
  10. 10. Yes.
  11. 11. WordPress can take it - if your setup can • Can your webhost take the heat? • Is your server powerful enough? • Are you utilizing caching, and are you using caching plugins?
  12. 12. What about security? • WordPress has a lot of users, that means bugs will be found - that’s a good thing! • Security updates are fairly frequent, fixing everything from issues with the code, to PHP security breaches • Can you say the same of your closed source CMS?
  13. 13. A few words about blogs
  14. 14. • Anyone can blog, they are straight forward and easy • With WordPress, blogging is no harder than writing in a word processor • The content flow of blogs have changed how text is treated online • Anyone can expand their WordPress blog with plugins and themes at the click of a button
  15. 15. Blogs are great because they are so easy to use
  16. 16. Your CMS can be that simple
  17. 17. WordPress as a CMS • Still easy to update and manage • Still easy to expand feature-wise thanks to plugins • Widget areas makes most sites a breeze to manage
  18. 18. Anyone can blog with WordPress, so anyone can use it as a CMS
  19. 19. The WordPress CMS setup • Using static Pages for static content (about page, contact us) • Using categories for often updated sections (news section, blog) • Using Page Templates to gain more design control when needed
  20. 20. CMS with benefits • WordPress is SEO friendly from the start • Tagging is hot, and WordPress got it out of the box • The huge amount of plugins means that someone probably already solved your problem - no more waiting for deployment of a simple Tweet button • Huge choice of developers
  21. 21. Version 3.0 cranks it up a notch • Custom post types: You’re not limited to posts and pages anymore • Custom taxonomies: Create your own tag or category hierarchies • More control in themes - still short deploy times
  22. 22. Custom post types Separate content from Customize what fields the content flow are available per post type Make parts of the website editable through Tailor posts to your custom posts needs
  23. 23. Limitations • WordPress needs more fine-grained control of what goes where outside of the widget areas • Better media management • Still very template driven
  24. 24. Be afraid
  25. 25. The CMS focus • Just another WordPress site • Development shifting towards CMS • 3.1 gets internal linking feature despite being clean-up release • Short development cycles
  26. 26. What’s next? • Social with BuddyPress for Facebook-like functionality • More social with the bbPress plugin rewrite • More control with the CMS focus
  27. 27. And finally, some free advice
  28. 28. Don’t invest in closed source CMS solutions
  29. 29. Thank you. Thord Daniel Hedengren You can find me at or @tdhedengren and @tdhse