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What works in digital advertising

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Display now accounts for just 12-15% market share worldwide, making room for mobile advertising, which saw hyper growth at a CAGR of almost 110% in the last five years...

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What works in digital advertising

  1. 1. @kirandm1234
  2. 2.  Display now accounts for just 12-15% market share worldwide, making room for mobile advertising, which saw hyper growth at a CAGR of almost 110% in the last five years
  3. 3.   Understanding the context  Engineering options  Driving commerce online 3 Things which works…
  4. 4.   It is getting easier by the day to get a sense of “purchase intent” for high involvement categories.  Plug-in branded content, expert reviews, customer testimonials at point-of-sale and tip the consumer over to make a purchase (online or offline).  All this comes under the purview of digital advertising, and thus the need to experiment with content syndication platforms such as Outbrain and the willingness of new- age publishers to burn-in sponsored content on their feed.  However, whether placing branded content over the immensely disliked banner ads is the best way to exploit it, is a matter still open to a lot of debate. Understanding the context
  5. 5.   It will become far easier for brands to come out of nowhere and get incredible amounts of lift by choosing to not advertise in digital advertising.  How to create a favourable opinion about your brand, is another area to partner with agencies that specialize in advocacy programmes.  Advertising on social media plays a key role in helping shape opinions. Engineering options
  6. 6.   Of course no one has missed the gargantuan battle on print, TV and outdoor between the e-commerce giants urging us to befikar (without worry) shop online for deep discounts.  They have done the industry and nation good service, spending a fraction of the billions of dollars accumulated in their war chests.  They shifted consumer behaviour.  So what works for the brands is to now tap into this opportunity and surface directly in the smartest manner possible.  Advertising on social and mobile search can work favourably. Driving commerce online
  7. 7.  Stay tuned for more…

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