Mobile Marketing

1. Mobile Moments
Internet connectivity in India stands at about 350 million users which is an all-time
high.
Out of which 248.5 million (71%) users are male and 101.5 million (29%) users are
female.
Out of which 231 million (66%) belong to the urban category and 119 million (34%)
belong to the rural areas.
Of which 220 million users possess a smartphone which is estimated to be 1 in 4
mobile phone users in total.
Search traffic on Google increased by about 70% on smartphones from 2014-2015.
Smartphone search volumes account for 50% of overall searches, 60% of shopping
searches and 50% of overall travel related searches.
50% of smartphone sold are under INR 6650 (approx. 100USD) out of which INR 160 is
the average Indian monthly spend on mobile (which is the cost of 3.5L of milk in New
Delhi)
Source – Google.
MasterCard credentials can travel with you beyond the
plastic.
MasterCard continued innovation in payment authentication methods as well as biometrics,
naming its selfie pay option as particularly effective for consumers making in-application
purchases. Read More.

2. Reliance Jio’s website is now live; users can register
online
The Jio website lists a number of apps available once a user signs up on the network including
11 mobile apps: MyJio, JioChat, JioPlay, JioOnDemand, JioBeats, JioMaags, JioXpressNews,
JioDrive, JioJoin, JiMoney, and JioSecurity. Read More
India added over 21 million mobile subscribers.
India added maximum mobile subscriptions over 21 million globally in the first quarter of 2016,
followed by Myanmar (+5 million), Indonesia (+5 million), the US (+3 million) and Pakistan (+3
million), according to a report by Ericsson. Read More

3. ESPN to introduce localised mobile app for India
The app and the website ESPN.in aim to provide fans a one stop destination for news, features and
videos across sports currently underserved by any digital offering in the region, such as football,
hockey, badminton, tennis, Formula 1, and kabaddi. The cricket related content will be powered by
ESPNcricinfo. Read More