-DISHA B. ARDESHANA
Cross Cultural Communication is a field of study that
looks at how people from differing cultural
backgrounds communicate, in similar and different
ways among themselves, and how they endeavor
to communicate across the cultures.
The study of cross cultural communication was originally
found within businesses and the government both seeking
to expand globally.
• What is a culture?
Culture is the "lens" through which you view the world.
It is central to what you see,
How you make sense of what you see,
How you express yourself.
• Why Cross Culture Communication is
Globalization: Cross border movement of people, goods
and data brings more and more cultures into contact
with one another and increases the potential of cross
Improves the contribution of employees in a diverse
Sharing of views and ideas
An understanding of diverse market
One nation culture is mix with second nation culture or more
than two nation culture.
• Multi- Culturalism:
Two culture is mix with each other, Nothing is exchange just
mixture. Mixture of many cultures, nations, different
• Trans- Culturalism:
Transformation of one culture to another culture is trans-
culturalism. It is exchange of culture between the group of
• Inter- Culturalism:
If Indian people live in America, then their kids are neither
follow American culture nor Indian. They grew their own
innovative culture , it is known as inter- culturalism.
Some people don’t accept other people’s culture. They
believe only in their culture and ignore other’s culture.
Two people grow a new culture.
• Third Culture Kid:
Kid generate their own culture.
• Cross-Cultural Pedagogic:
It is a matter of education. If student go foreign for taking
education then it is called exchange of culture through
education purpose as well as cultural purpose together.
Many languages exchanges through study. Thus culture
• Human discrimination:
Group of people coming from different culture.
• Characteristics of Culture:
Culture doesn’t remain static. It is always growing and
Integrity: Culture is the only thing which unique the nation. If
different culture are found in organization, there is a need to
develop a similar culture for the success of organization.
Compatibility: Adaption of culture is easy if the culture is
friendly and it is easy to accept.
Complexity: It is a matter of acculturation. It is one type of
resistance. The old culture remains strong the people create
walls around them to accept a new culture.
Observability: Watching the culture and finding it’s
advantages, then only accepting the new culture.
Nagada Sang Dhol Baje..
One-Two-Three-Four Get On The Dance Floor..
Chandani Chok to Chaina
Ajab Prem Ki Gajab Kahani