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Udemy Online Course Development - Video Production and Course Promotion

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This presentation is from the eLearning Raleigh meetup group. It covers how to define, create, and submit an online course to the Udemy learning platform.

It focus on big picture of creating and promoting online courses.

Outline:
Udemy Platform
Online Course Objectives
Course Planning
Competitive Analysis
Course Worksheet
Course Development Task List
Audience Question List
Course Production Steps
Equipment and Software
Course Content Creation
Media Production
Course Submission & Approval
Course Publishing
Promotional Video
Course Promotion
Course Reviews
Udemy Development Resources
Success To-Do List


Published in: Education
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Udemy Online Course Development - Video Production and Course Promotion

  1. 1. MPEG www.Althos.comUdemy Course Development © Lawrence Harte, 2015 page 1 How to Produce eLearning Programs Udemy Course Development
  2. 2. MPEG www.Althos.comUdemy Course Development © Lawrence Harte, 2015 page 2 Tech Media Marketing Expert Lawrence Harte LHarte@LawrenceHarte.com Twitter: @LJHarte linkedin.com/in/lharte Tech Media Marketing Expert Specializing in Inbound Marketing for TV Tech, Wireless, and Digital Media. - Author 112+ Tech and Business Books - Publisher of TV and Marketing Magazines - Co-Founder of Digital Marketing for Business - Organizer – Video Production & Marketing Meetup Group - Founder QIC Learning Marketing School Key Clients – Google, Samsung, Nokia, HTC, Centurylink, and others. ***
  3. 3. MPEG www.Althos.comUdemy Course Development © Lawrence Harte, 2015 page 3 Udemy Platform Learning Management System (LMS) Online Training Marketplace Course Approvals Revenue Sharing
  4. 4. MPEG www.Althos.comUdemy Course Development © Lawrence Harte, 2015 page 4 Online Course Objectives Publicity Credibility List Building Influence Revenue - Product Sales - Course Sales
  5. 5. MPEG www.Althos.comUdemy Course Development © Lawrence Harte, 2015 page 5 Course Planning Topic Description Outline Storyboard - Formats Develop - Research - Write Script Record Edit Polishing Submission Promotion
  6. 6. MPEG www.Althos.comUdemy Course Development © Lawrence Harte, 2015 page 6 Competitive Analysis Titles Descriptions Outlines Prices Number of Students Reviews Date Released Author Bio Other - Books - White Papers
  7. 7. MPEG www.Althos.comUdemy Course Development © Lawrence Harte, 2015 page 7 Udemy Course Worksheet Title Project Code Objectives Plan Contacts Student Profiles Outline Descriptions Media Items Resources URLs
  8. 8. MPEG www.Althos.comUdemy Course Development © Lawrence Harte, 2015 page 8 Course Development Task List Activity Name Priority Responsibility Date(s) Status Notes
  9. 9. MPEG www.Althos.comUdemy Course Development © Lawrence Harte, 2015 page 9 Question List Student Objectives Question Sources: - Students - Experts Question Answers Related Resources Discovery Promotion
  10. 10. MPEG www.Althos.comUdemy Course Development © Lawrence Harte, 2015 page 10 Course Production Description Outline: - Sessions - Lessons Writing Media List Scripting Recording Editing Reviews Final Updates
  11. 11. MPEG www.Althos.comUdemy Course Development © Lawrence Harte, 2015 page 11 Equipment and Software Digital Camera Microphone Lighting Teleprompter Video Editing Software Audio Software
  12. 12. MPEG www.Althos.comUdemy Course Development © Lawrence Harte, 2015 page 12 Course Content Dynamic & Interactive Slides - Topics (outline) - Key Points - Questions (1-3) Interview & Review Requests Re-Organization
  13. 13. MPEG www.Althos.comUdemy Course Development © Lawrence Harte, 2015 page 13 Media Production Solo Production Location Format - Scripted - Unscripted - PIP Video Recording Video Editing
  14. 14. MPEG www.Althos.comUdemy Course Development © Lawrence Harte, 2015 page 14 Course Submission and Approval Guidelines Differentiate Media Quality Expectations Quality Checklist
  15. 15. MPEG www.Althos.comUdemy Course Development © Lawrence Harte, 2015 page 15 Course Publishing Title Price Image Description Author Bio Promotion Options
  16. 16. MPEG www.Althos.comUdemy Course Development © Lawrence Harte, 2015 page 16 Promotional Video Length - Less Than 2 Min Attention - Problem Interest - Shocking Fact - Pain Points Conviction - Solution Promise - Qualifications Desire - Benefit Example Action - Passion
  17. 17. MPEG www.Althos.comUdemy Course Development © Lawrence Harte, 2015 page 17 Course Promotion Organic Discounts - Direct - Partners - Coupon Sites Public Relations Social Media - Owned - Contributed Advertising Direct Marketing - Lists
  18. 18. MPEG www.Althos.comUdemy Course Development © Lawrence Harte, 2015 page 18 Course Reviewers Ratings Number of Reviews Number of Students Coupons Discount Promotion Comments
  19. 19. MPEG www.Althos.comUdemy Course Development © Lawrence Harte, 2015 page 19 Udemy Development Resources Udemy Courses - Official Course - Successful Instructor Courses Udemy Tech Hub - Article & Tutorials - Official Support - Instructor Reviews Mastermind Group Samples Templates Tools
  20. 20. MPEG www.Althos.comUdemy Course Development © Lawrence Harte, 2015 page 20 Udemy“Success To-Do” List Udemy Courses Competitive Analysis Worksheet Task List Test Video Udemy Courses Competitive Analysis Worksheet Task List Test Video

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