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5 Easy Ways to Get
Discovered: Advice
from Metadata Experts
• Rebecca Albani, Bowker
• Randy Kuckuck, PublishNext
• Angela Bole, IBPA
• Laura Dawson, Bowker
Ensuring Maximum Discoverability
• Look exactly how they want, when they want it
• Have charisma and depth
• Go where disc...
Look Exactly How They
Want,
When They Want It
Rebecca.Albani@Bowker.com
@rebeccaalbani
Insert
Image
Here
3
Rules To Follow
ISBN
Title/Subtitle
Author
5
Metadata Musts for Every Title
$Format Price Status/Availability
6
Metadata Musts for Every Title
Metadata Musts for Every Title
Cover Image
Description
7
Metadata Musts for Every Title
Audience
Subject
8
Required Metadata Only
9
Rich Metadata
10
Confusing Metadata
BISG Metadata Best Practices
Everything in Title
• This Heart Within Me Burns – From Bedlam to Benidorm
(Revised & Updated)
• Losing Hope: Book One of ...
Where the Data Should Go
• Subtitle
• Series Title
• Translated Title
• Series Number
• Volume Number
• Edition Number
• E...
15
Numbered Edition
<title>
<b202>01</b202>
<b203>Bartending 101</b203>
<b029>The Basics of Mixology, 4th
Edition</b029>
<...
16
Standardization of Series Name
<series>
<b018>Immortal Beloved</b018>
<b019>3</b019>
</series>
<title textcase="02" ref...
Have Charisma and Depth
Insert
Image
Here
17
Crafting Metadata- Description
18
• Provide a detailed description
• Include common keywords
• Most important information ...
Product Descriptions
Crafting Metadata-Author Biography
• Information that will not change
• No family or personal aspects of life
• Degrees
• ...
Author Biographies
Crafting Metadata- Keywords
• No standardization
• Unrelated hits
Search word: Art
Results: Etch A Sketch (product)
The Ar...
Crafting Metadata- Keywords
23
Cover Images
Cover Image Placeholders
Helping Each Other
Achieve & Succeed
Independent Book Publishers
Association (IBPA)
26
Independent Book Publishers
Association (IBPA)
27
Some
Common
Reasons a
Book Might Not
be Accepted by
a Distributor…
…Surp...
Independent Book Publishers
Association (IBPA)
28
• Cover art and design are not competitive
• Title and front cover copy ...
Independent Book Publishers
Association (IBPA)
29
• Author has no clear credentials for writing
a book on the topic
• Quot...
Independent Book Publishers
Association (IBPA)
30
• Book awards that carry no weight in the
marketplace are touted on the ...
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uPublishU 2014--5 Easy Ways to Get Discovered

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Originally presented at uPublishU, this presentation provides details on metadata best practices and key points why self-published titles are not accepted by the book supply chain.

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uPublishU 2014--5 Easy Ways to Get Discovered

  1. 1. 5 Easy Ways to Get Discovered: Advice from Metadata Experts
  2. 2. • Rebecca Albani, Bowker • Randy Kuckuck, PublishNext • Angela Bole, IBPA • Laura Dawson, Bowker
  3. 3. Ensuring Maximum Discoverability • Look exactly how they want, when they want it • Have charisma and depth • Go where discovery happens • Be respected by your trading partners • It’s not about you
  4. 4. Look Exactly How They Want, When They Want It Rebecca.Albani@Bowker.com @rebeccaalbani Insert Image Here 3
  5. 5. Rules To Follow
  6. 6. ISBN Title/Subtitle Author 5 Metadata Musts for Every Title
  7. 7. $Format Price Status/Availability 6 Metadata Musts for Every Title
  8. 8. Metadata Musts for Every Title Cover Image Description 7
  9. 9. Metadata Musts for Every Title Audience Subject 8
  10. 10. Required Metadata Only 9
  11. 11. Rich Metadata 10
  12. 12. Confusing Metadata
  13. 13. BISG Metadata Best Practices
  14. 14. Everything in Title • This Heart Within Me Burns – From Bedlam to Benidorm (Revised & Updated) • Losing Hope: Book One of the Sienna St. James Series • #06 Sherlock Holmes and the Adventure of the Sussex Vampire
  15. 15. Where the Data Should Go • Subtitle • Series Title • Translated Title • Series Number • Volume Number • Edition Number • Edition Info • Language
  16. 16. 15 Numbered Edition <title> <b202>01</b202> <b203>Bartending 101</b203> <b029>The Basics of Mixology, 4th Edition</b029> </title> <title> <b202>05</b202> <b276>40</b276> <b203>Bartending 101 (4E)</b203> </title> <b057>4</b057> <b058><![CDATA[Fourth Edition]]></b058>
  17. 17. 16 Standardization of Series Name <series> <b018>Immortal Beloved</b018> <b019>3</b019> </series> <title textcase="02" refname="Title" > <b202>01</b202> <b203>Eternally Yours</b203> </title> <series> <b018>The Haruhi Suzumiya Series</b018> </series> <title textcase="02" refname="Title" > <b202>01</b202> <b203>The Dissociation of Haruhi Suzumiya</b203> </title>
  18. 18. Have Charisma and Depth Insert Image Here 17
  19. 19. Crafting Metadata- Description 18 • Provide a detailed description • Include common keywords • Most important information at the beginning • Don’t copy text
  20. 20. Product Descriptions
  21. 21. Crafting Metadata-Author Biography • Information that will not change • No family or personal aspects of life • Degrees • Literary Awards • Recent Works • Series Titles • Journals or articles published • >100 words 20
  22. 22. Author Biographies
  23. 23. Crafting Metadata- Keywords • No standardization • Unrelated hits Search word: Art Results: Etch A Sketch (product) The Art of Racing in the Rain (Novel) Artemis Fowl (character) • False positives Orange is the new Black (not about color theory) The Glass Castle (not about architecture) 22
  24. 24. Crafting Metadata- Keywords 23
  25. 25. Cover Images
  26. 26. Cover Image Placeholders
  27. 27. Helping Each Other Achieve & Succeed Independent Book Publishers Association (IBPA) 26
  28. 28. Independent Book Publishers Association (IBPA) 27 Some Common Reasons a Book Might Not be Accepted by a Distributor… …Surprise! They’re almost all related to metadata.
  29. 29. Independent Book Publishers Association (IBPA) 28 • Cover art and design are not competitive • Title and front cover copy does not immediately identify the benefits of the book, the subject matter, or category • Interior design is not competitive • Title’s category is extremely competitive and only those with big-name authors or high-profile publicity campaigns are considered
  30. 30. Independent Book Publishers Association (IBPA) 29 • Author has no clear credentials for writing a book on the topic • Quotes used on the front and or back covers are not from people with impressive credentials • No spine (for print books…obviously) • While it may be a good book, it does not stand out as more salable among the books that are already on the shelf
  31. 31. Independent Book Publishers Association (IBPA) 30 • Book awards that carry no weight in the marketplace are touted on the cover • Book is inappropriately priced for the category and format • Fiction is a tough sell • Poetry is tougher

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