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It has become increasingly important for all types of publishers to establish a modern web presence, and build out a direct-to-consumer program. For publishers, your website is the center of it. The question is: What does a truly optimized publisher's site look like?
Based on his popular Digital Book World column, 'The Optimized Publisher', Murray Izenwasser will take you through the steps necessary to optimize your website and presence, and show you the benefits of having such a presence.