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Leading Readers to Your Children’s and YA Content
1
Leading Readers to Your Children’s and YA Content
2
Explore ideas for reaching teachers, school librarians, and parents!
•...
Leading Readers to Your Children’s and YA Content
3
Leading Readers to Your Children’s and YA Content
Information resources:
• Book Information Study Group (BISG) Educational...
Leading Readers to Your Children’s and YA Content
Meet our participants:
Moderator:
• Ralph Coviello, Engagement Manager, ...
Leading Readers to Children’s &
Young Adult Content
May, 2016
Discoverability Review
CONTENT MARKETING
8
©2015 Capstone. All Rights Reserved. | www.capstonepub.com
CONTENT MARKETING
©2015 Capstone. All Rights Reserved. | www.capstonepub.com
CONTENT MARKETING
©2015 Capstone. All Rights Reserved. | www.capstonepub.com
CONTENT MARKETING
©2015 Capstone. All Rights Reserved. | www.capstonepub.com
CONTENT MARKETING
©2015 Capstone. All Rights Reserved. | www.capstonepub.com
CONTENT MARKETING
©2015 Capstone. All Rights Reserved. | www.capstonepub.com
CONTENT MARKETING
FOCUSED METADATA
15
©2015 Capstone. All Rights Reserved. | www.capstonepub.com
What characters do educators, parents and kids want to find?
PR...
©2015 Capstone. All Rights Reserved. | www.capstonepub.com
Contributor Bios, Hometowns, etc
CONTRIBUTOR DATA
©2015 Capstone. All Rights Reserved. | www.capstonepub.com
Contributor Bios, Hometowns, etc
BISAC SUBJECT
©2015 Capstone. All Rights Reserved. | www.capstonepub.com
Reviewing full adoption of Educational Taxonomy within approxim...
©2015 Capstone. All Rights Reserved. | www.capstonepub.com
BISAC, DEWEY, GENRE, MARC
LEVERAGING RICH DATA
©2015 Capstone. All Rights Reserved. | www.capstonepub.com
to State and National Standards
CORRELATIONS
LEVELING
22
©2015 Capstone. All Rights Reserved. | www.capstonepub.com
LEXILE, GRL, ATOS and more..
LEVELING
PEOPLE, PROCESS & SYSTEMS
24
©2015 Capstone. All Rights Reserved. | www.capstonepub.com
Investment in People, Process & Systems
• Cultural shift
• Buil...
by Unbound Concepts
2
7
What is the metadata that supports
k12?
3
0
Teachers need a taxonomy that is fundamentally
different from typical metadata found in MARC
records or ONIX feeds - t...
Reading level + educator expertise +
librarian recommendation
...has driven instruction and books
purchased
3
2
What if teachers need to find a book
with more than one specific attribute?
3
4
How can a teacher be sure a book
actually contains the attributes they
need?
3
5
How can a teacher be sure a book
actually contains the attributes they
need?
3
6
The anatomy of an artifact
The Artifact App is free to end-users and
educators, while services and subscriptions are
sold to publishers and distribut...
3
8
Make sure that your distributor exposes this new,
rich, live, artifact metadata through their
ecommerce portals so tha...
3
9
Item Details
Unbound Concepts is one of those happy
examples of a company which solves more than
one pain point: it helps teachers find...
BEA Content & Digital Conference Leading Readers to Your Children's and YA Content
BEA Content & Digital Conference Leading Readers to Your Children's and YA Content
BEA Content & Digital Conference Leading Readers to Your Children's and YA Content
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BEA Content & Digital Conference Leading Readers to Your Children's and YA Content

Originally presented at BEA, covers recommendations for metadata and content marketing to reach children and young adults. Includes BISAC, levelling, and discovery.

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BEA Content & Digital Conference Leading Readers to Your Children's and YA Content

  1. 1. Leading Readers to Your Children’s and YA Content 1
  2. 2. Leading Readers to Your Children’s and YA Content 2 Explore ideas for reaching teachers, school librarians, and parents! • New BISAC subject codes for YA • Educational Taxonomy • Book leveling All for improved book discovery!
  3. 3. Leading Readers to Your Children’s and YA Content 3
  4. 4. Leading Readers to Your Children’s and YA Content Information resources: • Book Information Study Group (BISG) Educational Taxonomy www.bisg.org/educational-taxonomymetadata • Book Information Study Group (BISG) Metadata Best Practices, Committees & Working Groups www.bisg.org/metadata • Bowker Metadata guidelines for title submission www.bowker.com/tools-resources/title-submissions.html 4
  5. 5. Leading Readers to Your Children’s and YA Content Meet our participants: Moderator: • Ralph Coviello, Engagement Manager, Provider Relations, Bowker, a ProQuest affiliate Speakers: • Nadine Topalian, VP Project Development & Analysis, Penguin Random House • Ashley Andersen Zantop, Chief Content Officer, Capstone Publishers, myON • Sarah Rohrbach, Director of Content, Unbound Concepts 5
  6. 6. Leading Readers to Children’s & Young Adult Content May, 2016
  7. 7. Discoverability Review
  8. 8. CONTENT MARKETING 8
  9. 9. ©2015 Capstone. All Rights Reserved. | www.capstonepub.com CONTENT MARKETING
  10. 10. ©2015 Capstone. All Rights Reserved. | www.capstonepub.com CONTENT MARKETING
  11. 11. ©2015 Capstone. All Rights Reserved. | www.capstonepub.com CONTENT MARKETING
  12. 12. ©2015 Capstone. All Rights Reserved. | www.capstonepub.com CONTENT MARKETING
  13. 13. ©2015 Capstone. All Rights Reserved. | www.capstonepub.com CONTENT MARKETING
  14. 14. ©2015 Capstone. All Rights Reserved. | www.capstonepub.com CONTENT MARKETING
  15. 15. FOCUSED METADATA 15
  16. 16. ©2015 Capstone. All Rights Reserved. | www.capstonepub.com What characters do educators, parents and kids want to find? PROPERTY & CHARACTERS
  17. 17. ©2015 Capstone. All Rights Reserved. | www.capstonepub.com Contributor Bios, Hometowns, etc CONTRIBUTOR DATA
  18. 18. ©2015 Capstone. All Rights Reserved. | www.capstonepub.com Contributor Bios, Hometowns, etc BISAC SUBJECT
  19. 19. ©2015 Capstone. All Rights Reserved. | www.capstonepub.com Reviewing full adoption of Educational Taxonomy within approximately 12 months CC FEATURES & TEXT TYPES
  20. 20. ©2015 Capstone. All Rights Reserved. | www.capstonepub.com BISAC, DEWEY, GENRE, MARC LEVERAGING RICH DATA
  21. 21. ©2015 Capstone. All Rights Reserved. | www.capstonepub.com to State and National Standards CORRELATIONS
  22. 22. LEVELING 22
  23. 23. ©2015 Capstone. All Rights Reserved. | www.capstonepub.com LEXILE, GRL, ATOS and more.. LEVELING
  24. 24. PEOPLE, PROCESS & SYSTEMS 24
  25. 25. ©2015 Capstone. All Rights Reserved. | www.capstonepub.com Investment in People, Process & Systems • Cultural shift • Built a dedicated data team • Conduct training and professional development • Moved to a continuous process improvement model • Workflow • Systems and infrastructure • Get in the conversation 25 It’s not just the data that changes…
  26. 26. by Unbound Concepts
  27. 27. 2 7 What is the metadata that supports k12?
  28. 28. 3 0 Teachers need a taxonomy that is fundamentally different from typical metadata found in MARC records or ONIX feeds - topics that they actually use in the classroom. It might not be what you think.
  29. 29. Reading level + educator expertise + librarian recommendation ...has driven instruction and books purchased
  30. 30. 3 2 What if teachers need to find a book with more than one specific attribute?
  31. 31. 3 4 How can a teacher be sure a book actually contains the attributes they need?
  32. 32. 3 5 How can a teacher be sure a book actually contains the attributes they need?
  33. 33. 3 6 The anatomy of an artifact
  34. 34. The Artifact App is free to end-users and educators, while services and subscriptions are sold to publishers and distributors; publishers can supply Unbound Concepts with content and have Artifacts applied to improve its discoverability and searchability, for example. If all of their content is tagged with Artifacts, publishers can use this as a product catalog or as a social reach marketing tool, encouraging users to add their own Artifact tags. - Outsell, Inc.
  35. 35. 3 8 Make sure that your distributor exposes this new, rich, live, artifact metadata through their ecommerce portals so that important ideas about your books contribute directly to increased sales. How can you catalog the ideas in books?
  36. 36. 3 9
  37. 37. Item Details
  38. 38. Unbound Concepts is one of those happy examples of a company which solves more than one pain point: it helps teachers find suitable resources (for example, for older learners of English as a second language for whom most content at the right reading age level seems too childish) while also helping content providers to improve the discoverability of their content in ways which haven’t been possible before. - Outsell Inc.

Originally presented at BEA, covers recommendations for metadata and content marketing to reach children and young adults. Includes BISAC, levelling, and discovery.

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