LinkedIn for Branding and Job Leads

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  • Almost half of all firms polled indicated that ALL external hires came from networking. Specific referral sources that led to hires included company alumni, vendors and customers of the firm.
  • LinkedIn for Branding and Job Leads

    1. 1. Peer Learning and Leadership Network Using LinkedIn for Branding and Job Leads
    2. 2. Using LinkedIn for Branding and Job Leads <ul><li>April 21, 2011 </li></ul><ul><li>1 p.m. </li></ul><ul><li>Presenter: </li></ul><ul><li>Michele Martin , DiscoverAbility NJ, John J. Heldrich Center for Workforce Development Rutgers, The State University of New Jersey </li></ul>
    3. 3. Use Chat box to communicate with chairperson Use Hide Chat for a cleaner, uncluttered webinar Select Full Screen to maximize presentation; minimizes chat feature Webinar Layout
    4. 4. Michele Martin
    5. 5. Materials and an archived version of this webinar will be available at www.discoverabilitynj.org
    6. 6. Agenda <ul><li>How employers are finding applicants </li></ul><ul><li>LinkedIn Basics </li></ul><ul><li>LinkedIn Features/Tools </li></ul><ul><li>Branding on LinkedIn </li></ul><ul><li>Networking on LinkedIn </li></ul><ul><li>Finding Job Leads on LinkedIn </li></ul>
    7. 7. How Employers Find Applicants
    8. 8. Internal candidates filled nearly 50% of all job openings in a company Source: CareerXRoads 2010 Survey
    9. 9. 26.7% of external new hires come from referrals One hire for every 15 referrals Number one source for hires Source: CareerXRoads 2010 Survey
    10. 10. 22.3% come from company website Source: CareerXRoads 2010 Survey
    11. 11. 13.2% come from job boards CareerBuilder and Monster two top sites
    12. 16. <ul><li>Professional social network </li></ul><ul><li>Way to research businesses and individuals </li></ul><ul><li>Professional “branding” opportunity </li></ul>Basics
    13. 17. 1. Sign Up for an Account
    14. 18. 2. Create Your Profile
    15. 20. 3. Add New Sections
    16. 21. 4. Make Connections!
    17. 22. 5. Meet their connections. . .
    18. 23. Features
    19. 24. Newsfeed and Updates
    20. 25. Company Search
    21. 26. Company Profiles
    22. 27. Company Profiles
    23. 28. Questions & Answers
    24. 30. LinkedIn Groups
    25. 32. Tools
    26. 33. LinkedIn Companion
    27. 34. LinkedIn TextIn
    28. 37. LinkedIn Signal
    29. 38. LinkedIn Outlook Toolbar
    30. 39. LinkedIn Email Signature
    31. 41. For Branding
    32. 42. Your Profile <ul><li>Complete the entire profile! </li></ul><ul><li>Upload a professional photo </li></ul><ul><li>Have a great headline </li></ul><ul><li>Highlight accomplishments , not responsibilities </li></ul><ul><li>Set Profile to “Public” </li></ul>
    33. 43. Add Skills
    34. 48. Requesting a Recommendation <ul><li>Select carefully </li></ul><ul><li>Send personalized request </li></ul><ul><li>Provide some guidance on what they should highlight for your job search </li></ul><ul><li>Try GIVING one first! </li></ul>
    35. 51. Recommendation Tips <ul><li>Be specific </li></ul><ul><li>Highlight accomplishments </li></ul><ul><li>Keep it short and simple </li></ul><ul><li>Highlight info that is NOT on the profile </li></ul><ul><li>Use examples, not just adjectives </li></ul>
    36. 52. Other Branding Tips <ul><li>Update status </li></ul><ul><li>Link to other online tools (Twitter, blog, portfolio) </li></ul><ul><li>Join and participate in Groups </li></ul><ul><li>Answer Questions </li></ul><ul><li>Find and follow target companies </li></ul>
    37. 53. Networking
    38. 55. Make Connections!
    39. 57. Meet their connections. . .
    40. 58. “Six Degrees of Kevin Bacon”
    41. 63. Building Your Network <ul><li>Join and participate in Groups—great way to get to people for connections! </li></ul><ul><li>Be a good “neighbor”--update your status, share articles, make referrals, give advice. </li></ul><ul><li>Ask for introductions from your 1 st level contacts to get to 2 nd and 3 rd level connections. </li></ul><ul><li>For 3 rd level connections, join groups they belong to and interact via the group </li></ul>
    42. 65. Finding Job Leads
    43. 73. More Ideas <ul><li>Search for all target companies to see if you have 1 st or 2 nd level contacts. </li></ul><ul><li>Search for people with your skills in industry you are targeting to see where they work. </li></ul>

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