Dirk Spencer - The Candy Maker Exercise

1,200 views

Published on

The Candy Maker Exercise - learn to create resume content consistently. A step by step approach to connecting with your expertise and expressing it clearly

Published in: Career
0 Comments
1 Like
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total views
1,200
On SlideShare
0
From Embeds
0
Number of Embeds
15
Actions
Shares
0
Downloads
27
Comments
0
Likes
1
Embeds 0
No embeds

No notes for slide

Dirk Spencer - The Candy Maker Exercise

  1. 1. The “Candy Maker” Exercise Your Resume ChecklistWith Dirk Spencer Corporate Recruiter Creator of Resume Psychology ©
  2. 2. Got Resume Content?
  3. 3. Sara Elf Candy Maker North Pole CandyQueen@Gmail.Com Professional Experience Candy Master, Inc February 2000 to Present Candy Maker Elf Village, NP • Make Candy • Sell Candy Masters of Candy, LLC March 1935 to January 2000 Candy Maker Elf-In Way, NP • Made Candy • Sold Candy Candies R US January 1881 to January 1935 Candy Maker Elf-In Way, NP • Made Candy • Sold Candy
  4. 4. Impressed?
  5. 5. What 2 Things Do You Know About The Candy Maker?
  6. 6. Made Candy
  7. 7. Sold Candy
  8. 8. What We Don’t Know?!
  9. 9. A lot!
  10. 10. What kind of Candy?
  11. 11. How was the Candy made?
  12. 12. How was the Candy sold?
  13. 13. Where did it happen?
  14. 14. How much Candy we talking about?
  15. 15. The Technique
  16. 16. RECONSTRUCT YOUR WORK VOCABULARY
  17. 17. HOW?
  18. 18. WORD ASSOCIATION
  19. 19. …AND?
  20. 20. Make a List Already
  21. 21. WHY Make a List?
  22. 22. Re-Master Job Vocabulary
  23. 23. Off-Load Short-Term Memory
  24. 24. The Benefit?
  25. 25. Reduce Negative Stress
  26. 26. What are The Candy Maker’s 3 Words?
  27. 27. Step 1
  28. 28. Create a List By Keyword
  29. 29. Step 2
  30. 30. Discern the Level of Granularity
  31. 31. What are you using: High Level – Eye in the sky concepts Low Level – Down in the weeds concepts
  32. 32. Which granularity works best?
  33. 33. It Depends on 3 things…
  34. 34. …what is missing on the Resume
  35. 35. …what the Job Requires
  36. 36. …Your level of Effort
  37. 37. Next?
  38. 38. Manage These 5 Things: Biases Rationalizations Assumptions Ignorance Hubris
  39. 39. List Making 101
  40. 40. Unpacking “Candy” Two Words: Hard & Soft
  41. 41. Hard and Soft varieties: Mints Suckers Gums Licorices Jelly Beans Jaw Breakers Fish
  42. 42. What Kind of Candy? • Lemon Drops • Peppermint Sticks • Chocolate Bars • Fudge Bark • Candied Almonds • Candied Peanuts • Chocolate Covered Fruit • Marsh Mellow Chicks • Holiday Candy
  43. 43. Which Holiday Candy? • Valentine’s • Christmas • Easter • Rosh Hashanah • Hanukah • Halloween • Decorative Candy
  44. 44. What Decorative Candy? Foil Wrapped Velvet Boxes Baskets and Bows Bags and Ribbons Heart Shaped Containers Egg Shaped Containers Tree Ornaments
  45. 45. Unpacking “Made” Two Words: Mix & Process
  46. 46. Mix and Process Concepts: • Combine • Swirl • Separate • Pack • Cook • Bake • Pour • Liquefy • Chemical Reaction • Pulling • Stretching
  47. 47. Made: Tools of the Trade • Spoons • Forks • Spatulas • Marble Tops • Rolling Pins • Electric Mixers • Copper Bowls • Molds • Forms • Measuring
  48. 48. Made: Ingredients • Sugar • Spice • Flavoring • Flour • Salt • Baking Soda • Fruit • Cocoa • Syrup • Butter
  49. 49. Unpacking “Sold” Two Words: Retail versus Wholesale
  50. 50. Sold: Retail versus Wholesale • Over the counter • E-Commerce • Mail Order • Commercial Shipping • Cash • Check • ATM • Credit • Accounts Receivable
  51. 51. Sold: Slice-n-Dice the Numbers • Gross Sales • Net Sales • Net Costs • Profits by Product • Per Day Sales • Per Week Sales • Per Month Sales • Per Quarter Sales • Annual Sales • Bulk Pricing • Unit Pricing • How Many • Which Kind
  52. 52. Sold: What & Who • Packages • Baskets • Boxes • Bags • Seasonal Sales • Holiday Sales • Catering Sales • Special Occasions • Weddings • Graduations
  53. 53. Ask yourself… …what is missing?
  54. 54. Step 3
  55. 55. Create a “Thought” Template
  56. 56. Thought Template Has Parts
  57. 57. You Must use of the parts…
  58. 58. Concept Behind Thought Template • Efficient brain storming • Simplify content collection • Defeat unconscious competence
  59. 59. Thought Template Parts: ACTION THING ENVIRONMENT QUANTITY
  60. 60. Thought Template Rules • Always start with an Action Word • Every thought starts with an Action Word • Back fill remaining columns • Use at least 3 of the 4 columns
  61. 61. Thought Template Outcome • Generate Complete “Thought” • Off-load short-term memory • Become reacquainted with your expertise
  62. 62. Action Word Synonyms • Allow the content to be presented from multiple angles
  63. 63. What the Thought Template Is NOT for: • Generating “Complete” Sentences
  64. 64. Step 3
  65. 65. Turn Thoughts into Sentences
  66. 66. This? Mixed and measured ingredients per company recipe for hard candy selling 500 pounds per week
  67. 67. Or These??? • Mixed ingredients per company recipe for holiday hard candy • Sold 500 pounds of hard candy per week • Measured flavor compounds to form hard candy slurry
  68. 68. Which is Easier to… •Understand? •Read? •Believe? •See?
  69. 69. This? • Molded jelly beans and licorice using marble top and roller pin techniques to mold pieces and sold $100 worth of product per day.
  70. 70. Or these? • Molded jelly beans using marble top and roller pin technique. • Shaped licorice ties free-hand for customized orders. • Sold $100+ in soft candies per day.
  71. 71. This? • Increased production by 200% during Easter promotion by scheduling vendor product deliveries to coincide with staged mixing methodologies.
  72. 72. Or these? • Increased production by 200% during Easter promotion. • Scheduled vendor deliveries with staged mixing methodologies.
  73. 73. Which is Easier to… •Understand? •Read? •Believe? •See?
  74. 74. This? •Used copper mixing bowls, steam kettles and brass molds to produce 1,000 hard candies weekly
  75. 75. Or these? • Used copper mixing bowls to combine specialty hard candy ingredients. • Used steam kettles to melt hard candy pieces. • Used brass molds to produce 1,000 hard candies weekly.
  76. 76. Which is Easier to… •Understand? •Read? •Believe? •See?
  77. 77. Step 4
  78. 78. SentenceDebrief
  79. 79. Be able to talk about the same event or project from different angles
  80. 80. Getting to Sentences
  81. 81. Sentence Extrapolation 500 pounds a week can become: - 500lbs X 52 weeks = 26K lbs yearly
  82. 82. Sentences Tell a Story $100.00 a day can become: - 300 days X $100 =$30K annually…
  83. 83. Methods / Tools / Recipes: Notice how details about the common behavior or technique does not generate questions about the behavior?
  84. 84. Money / Units Sold: The detail creates an unspoken confidence the candidate knows the importance of the business!
  85. 85. Dirk Spencer - Corporate Recruiter Author Resume Psychology © Resume Hacks & Traps Revealed Beat the Machine. Be Seen. Get Hired! http://www.amazon.com/-/dp/0692525602/ - Paperback http://www.amazon.com/dp/B0169AR34A - Kindle www.resumepsychologythebook.com DirkPMP@Yahoo.Com 214-295-8687 @DirkInDallas WWW.Slideshare.Net/Dirk Spencer http://www.linkedin.com/in/dirkindallas
  86. 86. Paperback on Amazon Resume Psychology © Resume Hacks & Traps Revealed Beat the Machine. Be Seen. Get Hired! By Dirk Spencer http://www.amazon.com/-/dp/0692525602/ ISBN-10: 0692525602 / ISBN-13: 978-0692525609
  87. 87. Kindle on Amazon Resume Psychology © Resume Hacks & Traps Revealed Beat the Machine. Be Seen. Get Hired! By Dirk Spencer http://www.amazon.com/dp/B0169AR34A
  88. 88. Legal Stuff Reference Material: Courtesy of Google I am not affiliated with LinkedIn, Slideshare, Monster, CareerBuilder, Dice, JobVite, MaxHire, Taleo, Infor, PeopleAnswers, iCims, Amazon, Kindle. All trademarks & logos are property of their respective companies

×