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10 Rules Of Branding by Sumardy

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Dipresentasikan pada Forum TDA, Jumat, 4 Juli 2008 di Hotel Sofyan Betawi

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10 Rules Of Branding by Sumardy

  1. 1. 10 RULES of BRANDING CONSULTING GROUP
  2. 2. PERCEPTION is REALITY Rule no. 01 Branding takes place not in the real world but in the minds of consumers. And whatever the mind perceives to be true is true. You can object, but that is the way it is : perception is reality. Branding is not a battle of who can manufacture the better product. It is the battle of who can create the better perception.

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