This document provides an overview of Direct INFO, a Russian company that conducts market research in the healthcare sector. It describes Direct INFO's clients in medical equipment, pharmaceuticals, and consumables industries. It also outlines Direct INFO's information services including customized statistics, tender monitoring, medical data, and industry databases. The document discusses Direct INFO's methodology, which combines desk research of various sources with expert interviews and field research. It aims to establish strategic cooperation by highlighting Direct INFO's experience, staff qualifications, flexible methodologies, and goal of providing information support to clients.

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Company profile and methodology
overview in healthcare sector
September 2015
Exclusive presentation for those who are in medical business

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Direct INFO for Healthcare industry market
players: Clients
Experience in each main market segment
Medical equipment
Philips
Siemens
Drager
Carl Zeiss
Medtronic
Beckman Coulter
bioMerieux
Karl Storz
Sysmex
Medison
Abbott Laboratories
OMB
Pharma & Drugs
AstraZeneca
Bayer
Takeda
Sanofi
Santen
Glaxo Smith Kline
Schering Plough
Novo Nordisk
Merck Sharp & Dohme
Lenus Pharma
Ebewe Pharma
Life Factor
YamanouchiConsumables & Others
Johnson & Johnson
Smith & Nephew
Zimmer
Alcon
Promix
SpofaDental
Astrapharm
Nearmedic
Komus-Medicine

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Direct INFO for Healthcare industry market
players : Main types of information services
Wide range of customized products
In-depth analysis of custom statistics including extended information on product, value,
price, weight, quantity, trade marks, models, producers, suppliers and importers. Data are
available for the period starting from 1993 till nowadays (delay 20-40 days after end of the
reporting period). Monthly, quarterly, half-year, and yearly updates are available for Clients.
Operative (current active incl. 44-FZ, 223-FZ, plans) and retrospective (bidding finished at
2011-2015, incl. 94-FZ) tenders monitoring on state (federal), regional, municipal, and
corporate levels. Information on types and quantity of products, amount of contract,
organizations, winners, statistics by region and tender types, other indicators
Detailed medical statistics on a wide range of activity parameters of Russian medicine
(forms of the Ministry of Healthcare): data on installed base of equipment, patient capacity,
disease incidence, number of medical staff, number of procedures and routine operations,
clinical researches. Yearly dynamics is available. Data on whole Russia and split by regions.
Specialized industrial databases, including information on medical specialists, hospitals
and other facilities (both state and commercial), distributors and wholesalers, retail sale
companies (for example, pharmacies). Criteria for base development: type of activity,
region, size etc. Verification of contacts is possible.
Strategic ad-hoc researches of markets and competitive analysis applying
complex methodology that can combine elements of all the above mentioned standard
solutions, expert interviews, in-depth analysis of other statistical and open sources. Flexible
approach for maximal Client’s satisfaction and full achievement of research goals.

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If your current tasks are correlate with our
experience, let us introduce our company
and methodologies in more details…

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Company Background
Direct INFO
 Year of Foundation - 1997
 Russian company with foreign private charter capital
 Longtime member of SCIP (Society of Competitive
Intelligence Professionals), AmCham and AEB
 A leading provider of ad-hoc research to multinationals in
Russia and the CIS
 Over 400 multinational clients with over 3000 unique
reports
 Comprehensive product mix with the full-scale of strategic,
corporate and market surveys

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“Your Information Department”
It means that…
 We conduct exclusive ad-hoc research
 We provide information support to you
before, during and after project
implementation
 You decides how deep we should be
involved at each stage of the project
Corporate slogan and standards of work

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Market Segments Served
Diverse experience Outside-In Approach
Ongoing experiences in key economic sectors
… and many other segments and Clients

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Staff and abilities
20 full-time employees
All employees have a higher education
Among our employees there are specialists both with technical
(including Chemistry etc), and economical background
3 employees have a PhD degree (social, physical-
mathematical, and technical sciences)
Knowledge transfer system and databases accumulated during
18 years of work, network of experts and partners in various
fields and industries allows us to carry out research projects of
almost any complexity and scale
Self developed software allows us to make reports within a
short period and guarantee maximum accuracy of the results
Trained, educated, and experienced staff

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Flexible methodologies for optimal results
Our general approach: combination of
methodologies and in-depth cross-analysis
For each research we develop unique customized
methodology following Client’s needs
Desk researches implemented exclusively by
experienced project managers and analysts
of Direct INFO
Field researches are controlled by Direct INFO.
Depending on the goal of field work, we assign it to
both own staff and approved subcontractors in
regions
Through combination of desk and field research,
quality and cost can always be optimized. Results
may be further improved in close collaboration with
Client.

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Two main research methodologies
Desk Research
 Market & Industry
surveys (including
forecast development)
 Corporate investigation
 Monitoring
 Continuous analytical
support
Field Research
(both B2C and B2B):
Phone and face-to-face
expert interviews
 Internet-polling
 Focus-groups
 POS/household surveys
 Retail-audit
 Mystery shopping

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Methodology: Desk research
In-depth cross-analysis of secondary sources:
 Customs statistics’ detailed data (available information about
quantity, value, weight, suppliers, importers, producers, brands,
product descriptions);
 Official production statistics (product category, production
volumes, producer);
 Financial statements of market players (Balance sheet, Profit &
Loss statement according to Russian standards of accounting);
 Database of tender purchases
 Reports on relevant subjects;
 Industry databases & institutions;
 Specialized press monitoring;
 Company public reports;
 Direct INFO internal databases etc.

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Work on the basis “declaration-by-
declaration” which implies access to detailed
declaration description allows us to extract
parameters that are not specified in custom
code
For example: “Medical device: magnetic-
resonance tomograph for diagnostics of
human internal organs, trade mark HITACHI,
model APERTO, total – 1 set, partly knocked
down”. It is possible to receive information
about product and model to make a specific
segmentation and identify target product /
exclude non-target products
Supplier-Receiver Matrix in diagram format
Analysis of Producers, Brands, Suppliers,
and Receiver, weight and value
Methodology: Import/Export Research
Official external trade statistics

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Methodology: Expert interviews
Primarily source of in-depth information
 Expert interviews are phone or/and face-to-face dialogues for
targeted information needs (with managerial and professional
people).
 Direct INFO has an extensive experience both in interviewing,
searching, getting in touch with companies and persons relevant
to research parameters and goals of interviews
 Questionnaire is prepared and discussed jointly by
Direct INFO and Client before initiation, and obligatory
confirmed by Client.
 Database of experts (target companies and persons) is
prepared in frames of desk research according to
goals of research and topics under discussion
 Generally, there is capability to attune number of questions
and topics in questionnaire depending on target
company/person (for example, for end-users and distributors
different questionnaires can be used, or for head doctor and
head of procurement department etc.)

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Our goal is strategic cooperation with your Company.
We will be glad to provide you with any additional
information about us and our services
Direct INFO Inc
www.directinfo.net
service@directinfo.net
+7 (495) 745-40-20,
+7 (499) 502-99-98