Each person in America sees an average of 1500 advertisements per day, which is about one ad a minute. Women make up about 85% of consumer purchase in the United States; and yet they’re only 3% of women are creative directors in advertising agencies.
The world of advertising has changed since the 50s but despite changes in the real world, the image of women in advertisements, in magazines has not gone for in the direction of a positive improvement of the female image. The woman in the advertisements from 1950 and present day strongly represent the stereotypical labels of the particular time period and they all service the fascination with women as objects to be looked at.
Turn on your TVs, pick a magazine flip thepages, or when driving home look at thebillboard, and your likely to encountersome form of sexism in advertising.Sexism can be seen in ads through theimagery of women as sex objects,
Tells us just as it did 10-30 years ago that what’s most important about women is how we look. Media images of female sexuality influence everyone. They influence how men feel about the real women in their lives.