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Programmatic content by Dipesh Pattni (@pdipsy) at BrightonSEO

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Presentation on Programmatic content by Dipesh Pattni (@pdipsy) at BrightonSEO September 2014

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Programmatic content by Dipesh Pattni (@pdipsy) at BrightonSEO

  1. 1. Programmatic Content: Is this the future of content? Dipesh Pattni SEO Director at PHD Media @Pdipsy
  2. 2. Top Tips… How to… Top 10…20…30 Man Utd Lose again! (Some you never get tired of seeing)
  3. 3. Bad content will saturate the Internet!
  4. 4. What makes good content? R A C GOOD
  5. 5. What makes good content? Audience A R C
  6. 6. How do you make the audience feel part of the content on your site?
  7. 7. What makes good content? Relevant A R C Audience
  8. 8. How can your content relate better?
  9. 9. What makes good content? Relevant Compelling A R C Audience
  10. 10. How do you resurface the right assets?
  11. 11. This is harder to do with content on your website Audience Compelling Relevant
  12. 12. What is Programmatic content? Audience Compelling Relevant Site Content Technology
  13. 13. You see parts of Programmatic content all the time… Image
  14. 14. You see parts of Programmatic content all the time… Image RELATED CONTENT
  15. 15. Another layer of content that is geared towards engagement Content Content Tagging R A C Technology Content Serving Performance
  16. 16. Paid media is using programmatic content…
  17. 17. How far can it go? Data Warehouse Cookie Segment A Segment B Segment C Site Visitor Site Content Surface More Content
  18. 18. Ask yourself how technology can help fill that void How do you make the audience feel part of the content on your site? How can your content relate better? How do you resurface the right assets?
  19. 19. Content is not just a traffic generator… It’s how you keep the visitor on an ACCELERATOR!
  20. 20. Thank you Dipesh Pattni @pdipsy

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