PERSONAL BRANDING WORKSHOP
Twitter | Facebook | LinkedIn | Portfolios
Presentation by Dioni L. Wise
Bennett College

PERSONAL BRANDING
Personal branding: What is it good for?
• Marketing yourself
• Making yourself appealing and memorable
• Increasing your chances of being hired
“Think of yourself as a product. If you want to be noticed,
you need to have great packaging that stands out.”
- Danielle Hatfield

PERSONAL BRANDING
Getting started
NO. 1 | Define who you are
• Who am I?
• What are my skills? What can I offer?
• What are my goals and passions?
NO. 2 | Choose a brand name
• Buy your domain (www. YourName.com)
• Grab every piece of social media real estate with your name
• See what’s available www.Namechk.com
NO. 3 | Be consistent in your packaging
• Words that describe you
• Style/tone of voice
• Avatar or profile picture
• Print materials (business cards, resume, cover letter)

PERSONAL BRANDING
Delivering the right message
NO. 4 | Provide unique content on each channel
• Consider Facebook, Twitter and LinkedIn as foreign countries with different languages you must speak
• Don’t duplicate the same copy
• Facebook | Post links or videos that audience would appreciate
• Twitter | Share relevant links from your blog and others
• LinkedIn | Participate in industry groups
• Google+ | Understand the dominant techie audience

PERSONAL BRANDING
Delivering the right message
• Use a public page in addition to your personal profile
• “Share” and “Like” other content
• Follow groups and “company crushes”
• Update your profile
• “Endorse” others

PERSONAL BRANDING
Delivering the right message
• Follow people and companies who inspire you
• Use “Retweets” as endorsements
• Share your expertise in chats
• Group your contacts into circles
• Use Google search results to your advantage

PERSONAL BRANDING
Delivering the right message
NO. 5 | Don’t post anything you wouldn’t put on a billboard

PERSONAL BRANDING
Building relationships
NO. 6 | Share your expertise in a blog
• Blogs rank high in search engines
• Readers can better understand your thoughts
• Frequent updates and consistency is key
NO. 7 | Converse and network
• Comment and participate in discussions in the online community
• Present yourself as well as you do in person as you do online

PERSONAL BRANDING
Who’s doing it right?
Lynnette Khalfani-Cox - “The Money Coach”
• Personal finance expert
• New York Times bestselling author

PERSONAL BRANDING
Who’s doing it right?
Natalie P. McNeal - “Frugalista”
• Journalist/Blogger
• Author

PERSONAL BRANDING
Sources
• www.piedmontparent.com/articlemain.php?Brand-Yourself-to-Get-Ahead-1353
• www.poynter.org/how-tos/career-development/
• http://socialmediatoday.com/samrichter/1700011/ways-build-personal-brand-online-world
• www.sba.gov/community/blogs/6-quick-ways-use-social-media-branding
• www.forbes.com/sites/lisaquast/2013/04/22/personal-branding-101/
• http://blog.kissmetrics.com/personal-branding-seo/
• www.business2community.com/social-media/the-modern-executives-essential-social-media-toolkit-plus-infographic-060213
• http://rebekahradice.com/dominate-your-personal-brand-using-google-plus/
• http://socialmediatoday.com/pruneau/1681836/unify-your-social-media-brand-profiles-more-follower-satisfaction

PERSONAL BRANDING
Contact Information
Dioni L. Wise
• www.DioniLWise.com
• @DioniLWise
• Dioni.Wise@gmail.com