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Social Media Branding (Bennett College Workshop 111113)

Digital Content Specalist at Pace Communications
Nov. 11, 2013
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Social Media Branding (Bennett College Workshop 111113)

  1. PERSONAL BRANDING WORKSHOP Twitter | Facebook | LinkedIn | Portfolios Presentation by Dioni L. Wise Bennett College
  2. PERSONAL BRANDING Personal branding: What is it good for? • Marketing yourself • Making yourself appealing and memorable • Increasing your chances of being hired “Think of yourself as a product. If you want to be noticed, you need to have great packaging that stands out.” - Danielle Hatfield
  3. PERSONAL BRANDING Getting started NO. 1 | Define who you are • Who am I? • What are my skills? What can I offer? • What are my goals and passions? NO. 2 | Choose a brand name • Buy your domain (www. YourName.com) • Grab every piece of social media real estate with your name • See what’s available www.Namechk.com NO. 3 | Be consistent in your packaging • Words that describe you • Style/tone of voice • Avatar or profile picture • Print materials (business cards, resume, cover letter)
  4. PERSONAL BRANDING Delivering the right message NO. 4 | Provide unique content on each channel • Consider Facebook, Twitter and LinkedIn as foreign countries with different languages you must speak • Don’t duplicate the same copy • Facebook | Post links or videos that audience would appreciate • Twitter | Share relevant links from your blog and others • LinkedIn | Participate in industry groups • Google+ | Understand the dominant techie audience
  5. PERSONAL BRANDING Delivering the right message • Use a public page in addition to your personal profile • “Share” and “Like” other content • Follow groups and “company crushes” • Update your profile • “Endorse” others
  6. PERSONAL BRANDING Delivering the right message • Follow people and companies who inspire you • Use “Retweets” as endorsements • Share your expertise in chats • Group your contacts into circles • Use Google search results to your advantage
  7. PERSONAL BRANDING Delivering the right message NO. 5 | Don’t post anything you wouldn’t put on a billboard
  8. PERSONAL BRANDING Building relationships NO. 6 | Share your expertise in a blog • Blogs rank high in search engines • Readers can better understand your thoughts • Frequent updates and consistency is key NO. 7 | Converse and network • Comment and participate in discussions in the online community • Present yourself as well as you do in person as you do online
  9. PERSONAL BRANDING Who’s doing it right? Lynnette Khalfani-Cox - “The Money Coach” • Personal finance expert • New York Times bestselling author
  10. PERSONAL BRANDING Who’s doing it right? Natalie P. McNeal - “Frugalista” • Journalist/Blogger • Author
  11. PERSONAL BRANDING Sources • www.piedmontparent.com/articlemain.php?Brand-Yourself-to-Get-Ahead-1353 • www.poynter.org/how-tos/career-development/ • http://socialmediatoday.com/samrichter/1700011/ways-build-personal-brand-online-world • www.sba.gov/community/blogs/6-quick-ways-use-social-media-branding • www.forbes.com/sites/lisaquast/2013/04/22/personal-branding-101/ • http://blog.kissmetrics.com/personal-branding-seo/ • www.business2community.com/social-media/the-modern-executives-essential-social-media-toolkit-plus-infographic-060213 • http://rebekahradice.com/dominate-your-personal-brand-using-google-plus/ • http://socialmediatoday.com/pruneau/1681836/unify-your-social-media-brand-profiles-more-follower-satisfaction
  12. PERSONAL BRANDING Contact Information Dioni L. Wise • www.DioniLWise.com • @DioniLWise • Dioni.Wise@gmail.com
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