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The old ITpreneurs Store had an old look and fell, too many pages, no very usable, not responsive and performed below average. After I wrote the redesign brief both Mur and Kheema, web graphic designs, brought to life my concept for the new store. Several of the new concepts come after analysing the analytics of the ITpreneurs Store and A/B testing. This also meant upgrading the Nopcommerce eCommerce platform from 1.4 to 2.0.
The new ITpreneurs Store was launch and soon after I saw that the performance improved dramatically