CASE STUDY ANALYSIS
Clocky: The Runaway Alarm Clock
1. Case synopsis 2 3 4 5 6
Gauri Nanda is the creator of a new innovative
product: a named Clocky Alarm Clock that besides
the ring, wheel around the room to force its
owner to get out of bed.
Assaulted by the media attention and the interest
But the debut capacity Clocky at least one year
must navigate a series of challenges and difficult
decisions in order to effectively bring your
product to market.
1 2. Case problem 3 4 5 6
Price of clocky is very high as compared to other
clocks. Nobody would waste $50 for a clock which
they can get at just $10.
Quality of clocky was a big concern for both Gauri
Nanda & consumers. Clocky was made of plastic
or chrome body which can be easily broken
Gauri Nanda was stuck with small shops and
speciality boutiques to sell clocky. Not much
1 2. 3. Situational analysis 4 5 6
The last innovation that changed the clock business was
made by General Electric – Telechron in 1950’s.
October 2005 - The runaway clock, made by Gauri
Nanda. One of the best technological breakthrough
in clock business which revolutionized the market.
Clocky spread like a virus in the United States market.
Clocky created a benchmark in the market
because of its features and design.
1 2. 3 4. EXHIBITS 5 6
LIVING QULAITY THAN THE PUZZLE EXAM AND OTHER CLOCKS
1 2. 3 4 5. Recommendations/Conclusions 6
Clocky was first introduced through small stored &
speciality boutiques, which didn’t do enough publicity
of the product.
Should go for Selling at high end shops at Malls & Target
the High Income Market
Introducing new product line could also increase sales
Can Use non breakable Material Which should be Cheap
and also Better in Strength & Durability.
Clocky fixed their price at $50 which was very high.
Problem Can be easily solved if the price of the
product be lowered, lowering Mark Up Price.