TCS GenY SURVEY: 2011Digital habits of School studentsMay 23, 2012 1
A World of Difference GenX GenY Ovaltine Cappucino Phonebook Facebook Vitamin Tablet Call Chat/IM 2
Connecting with GenY @TCS 69% of TCS is GenY Understand Re-jig the Entering aspirations organisation Middle of to cater tomanagement tomorrow’s GenY professional 3
Expanding role of GenY in TCS Domination of GenY Boom Generation Generation X Generation Y 97% 87% 77% 69% 63% 61% 38% 35% 30% 22% 11%3% 0% 2% 2% 1% 1% 0.7% 2003 2005 2007 2010 2012 2015 4
TCS GenY Survey 2011-12 Largest Survey Respondents 12,329 of Urban High 12-18 year old,students, School Questionnaire-12 cities Students in based India 5
GenY Survey Highlights:Extensive Eight of 10 IT and use of own Engineering Social mobiles and remainsnetworks, five of 10 career of IM to use to choice; connect connect to Media instantly the internet emerges 6
Gadget Ownership Which of the following GADGETS do you own? Gadgets All India Metro Mini MetroMobile phone 79.47 80.81 78.13Home PC 75.03 76.82 73.24iPod/MP3 player 59.23 62.23 56.22Laptop 54.80 55.56 54.04Gaming Console 30.55 44.44 16.65Mobile phones emerge as the most preferred gadgetLaptops are closing in on Personal ComputersiPod/MP3 Players are in equal demand in Metros and MiniMetros.Gaming consoles in greater demand in Metros
Favourite gadgets Favorite GADGETS GADGETS All India Metro Mini MetroMobile Phone 27.78 27.71 27.85Laptop 15.14 12.84 17.43MP3 Players 14.37 16.51 12.23Gaming Console 13.85 13.40 14.30Computer 11.26 10.75 11.76Tablet 5.83 8.60 3.06Television 0.71 0.94 0.47Camera 0.49 0.54 0.43Television is fast losing its sheen with young IndiaAspiration for Gaming Consoles and Laptops In MiniMetros is higher than Metros.Emergence of “the Tablet” is an interesting trend thatcould gain momentum in the near future.
Instantly Connected Which of the following social networking sites have you registered with? Website All India Metro Mini MetroFace book 85.27 88.23 83.86Orkut 43.09 39.16 44.71Twitter 29.99 32.13 28.56Other 27.23 24.57 29.01LinkedIn 6.05 7.48 5.09Facebook reigns supreme with 85.27% participationTweeting is catching up with young IndiaLinkedIn is popular in Mumbai, AhmedabadOther social networking sites like Apna Circle,Google+, Hi5,iBibo popular in Mini Metros
How they access Internet How do you access Internet? Mode of Access All India Metro Mini MetroPC 68.21 66.32 69.34Laptop 49.35 51.64 47.06Mobile Phone 42.02 45.33 42.34Tablet devices 13.83 15.08 7.34Others 8.28 8.76 7.95Do not Access 0.65 1.04 0.38Mobile phones become synonymous as devices to connectLaptops are surging ahead in Metros with Mini Metros nottoo far behind at 47%Tablet penetration higher in Metros with 15% listing it asdevice of choice to access; Mini Metro lower at 7%
Career interests which of the following are your top 3 Career Options Stream All India Metro Mini MetroIT 33.91 37.70 30.12Engineering 29.25 29.76 28.73Medicine 11.25 11.09 11.40Others 9.68 10.93 8.43Media/ Entertainment 7.56 11.76 3.35Government 6.65 7.19 6.11Banking / Financial 3.96 3.66 4.25Tourism / Hospitality 3.28 4.25 2.31Retail 1.30 1.27 1.32IT remains top Career preference followed by Engineeringand Medicine - Reflects identical aspirations nationallyMedia /Entertainment emerging as clear favorite in metrosGovernment jobs remain popular in mini metros
Modes of Communication How do you Communicate the Most Mode of Communication All India Metro Mini MetroVoice Call 58.59 54.90 62.27Email 44.12 33.74 54.50SMS 36.20 49.48 22.92Instant Messaging 33.28 44.99 21.57Twitter/Facebook 27.54 37.99 17.08Mini Metros make more Voice Calls to communicateEmail usage is in decline in metros as Chat, SMS, SocialNetworks gaining tractionRespondents in Metros prefer SMS and IM over Emails.
Organisation to cater to GenY OrganizationalCollaborative Interest Culture Professional Personal Interest Interest Community Any time, Interest Any where Learning Generation Integration Open Transparent Environment Nationality New Share Entrants Sense Gender Seek