6. Product decisions
Branding Quality Features
• We must remember that Marketing is fundamentally
about providing the correct bundle of benefits to
the end user, hence the saying ‘Marketing is not
about providing products or services it is essentially
about providing changing benefits to the changing
needs and demands of the customer’
7. Price....
• The prices are Talk plans
being charged in
accordance with:
• The charges vary Prices
from region to
region. Roaming
rates
Services
9. • Pricing is the only mix which
generates a turnover for the
organization.
• The remaining P’s are the variable
cost for the organization.
• Price must support these elements
of the mix.
• Pricing is difficult and must reflect
supply and demand relationship.
10. Promotion....
Promotion
Personal
Advertisement Hoardings Media Publicity Internet
selling
11. Promotion of product
Easy
recharge
Two two
Validity
talk
offer
plan
Promotion
Reducing
VIP no’s
rates
12. PLACE
•The hutch outlets are being situated
in various places in India which
includes 16 states.
•It has both postpaid outlets and
prepaid outlets.
13. Andhra Pradesh
Punjab
West Bengal
Karnataka
Maharashtra & Goa
Tamil Nadu
Rajasthan
UP (E)
UP (W)
Kerala
Delhi
Mumbai
Haryana
14. Physical Evidence….
Before and
After sale
documents
PHYSICAL
EVIDENCE
Sim cards Bills
15. People
People are important because:
– Providing a service, rather than selling a
product.
– Quality of personal relationships between
company and clients becomes vital.
– New staff needs thorough training and
constant monitoring.
– Staffing costs the highest cost
– Recruiting specialist staff time
consuming and expensive.
– Strategies and tactics for recruiting,
training and safeguarding relationships.
16. Higher
managers
People Include...
Middle managers
Lower managers
Others like:
Technicians
Dealers
Other Employees (BPO Employees)
17. Process
• That “P” of marketing mix
which let customers get the best of
the products
18. Process of taking a postpaid connection
Go to Hutch Shop
Choose a product (Say Postpaid connection)
Pay the appropriate fees
Take the Respective product (Like SIM Card in this case)
Avail the facilities
Give the feedback
19. Suggestions
• The charges should be less
• The outlets should be opened in the
small towns also
• No. of Hutch PCO should be raised
• More schemes should be introduced
• Customer satisfaction should be
there
