Marketing High Performance
          Homes
  How Value-Based Marketing Can
   Help Increase Your New Green
            Hom...
Use Simple Language

     When speaking to homebuyers describe technical
     terms in a way that is simple to understand
...
Focus on the Benefits

 Explain how eco features help reduce operating
 costs, such as:

    ENERGY STAR appliances
    lo...
Communicate Your Green Building
 Program

    Show how this provides homeowners peace of mind through
    a third-party ho...
Get More Tips!

          Read the tips in its entirety at:

 http://www.livinggreeninstitute.com/marketing-
           hi...
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Marketing High Performance Homes

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How Value-Based Marketing Can Help ase Your New Green Home Sales

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Marketing High Performance Homes

  1. 1. Marketing High Performance Homes How Value-Based Marketing Can Help Increase Your New Green Home Sales By Dina Lima www.LivingGreenInstitute.com
  2. 2. Use Simple Language When speaking to homebuyers describe technical terms in a way that is simple to understand Prospects will take a more favorable position to embrace the value offered by this feature when they understand the benefits explained in plain English By Dina Lima www.LivingGreenInstitute.com
  3. 3. Focus on the Benefits Explain how eco features help reduce operating costs, such as: ENERGY STAR appliances low-flow faucets water-conserving toilets tank-less water heaters By Dina Lima www.LivingGreenInstitute.com
  4. 4. Communicate Your Green Building Program Show how this provides homeowners peace of mind through a third-party home verification process By Dina Lima www.LivingGreenInstitute.com
  5. 5. Get More Tips! Read the tips in its entirety at: http://www.livinggreeninstitute.com/marketing- high-performance-homes/ For more tips on how to build and market homes to attract more green homebuyers, visit: www.LivingGreenInstitute.com

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