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Don't Wait for a Redesign: Improve Your User Experience Now

  1. 1. 2010 Technology Conference & Expo<br />Don’t Wait for a Redesign: <br />Improve Your User Experience Now<br />Amy Knox & Dina Lewis, CAE<br />December 14, 10:30 a.m.<br />
  2. 2. Agenda<br />Assess<br />Tweak<br />Repeat<br />Quick Site Evaluations<br />
  3. 3. Assess<br />Site Analytics<br />Usability Testing<br />Content Strategy<br />
  4. 4. Assess – Analytics<br />CrazyEgg<br />
  5. 5. Segments<br />
  6. 6. Mobile Users<br />Google Analytics blog 11/30/10<br />
  7. 7. Assess - Analytics<br />
  8. 8. Read… Don’t Make Me Think & Rocket Surgery<br />Conduct an Expert Review<br />Tree Testing (Navigation)<br />Card Sorting (Categories)<br />5-Second Test<br />(Design Comps)<br />FengGui<br />Usability Testing on Live Site <br />Loop11<br />Morae<br />EyeTracking<br />Usability Testing<br />Investment<br />
  9. 9. Usability Testing<br />Tree Testing<br />Does navigation make sense to users?<br />Test existing or proposed navigation<br />$109 / month; $990 / year<br />Quick & easy to implement<br />Participants don’t need special software<br />Online & available 24/7<br />Immediate, real-time results<br />Treejack<br />Sample tree test<br />
  10. 10. Usability Testing<br />Attention Analysis<br />What do users see on your site?<br />Use on design comps or screen shots of live site<br />$5 per image; Free preview<br />Submit images, get responses<br />Fast turn-around<br />No recruiting required<br />Feng-Gui<br />
  11. 11. Usability Testing<br />Remote Asynchronous Usability Testing<br />Can users accomplish the key tasks on our site?<br />Your users on your site!<br />$350 per test<br />Participants don’t need special software<br />Online & available 24/7<br />Immediate, real-time results<br />Loop11<br />
  12. 12. Usability Testing<br />Live Usability Testing<br />Can users accomplish key tasks on our site?<br />Quickly ID problem areas<br />$1,495 license<br />Mobile lab<br />Real users, real-time results<br />
  13. 13. Content Strategy<br />Learn • Plan • Create • Govern<br />Scannable <br />Plain language<br />Call to action<br />Keywords<br />Think mobile<br />
  14. 14. Tweak<br /><ul><li>Inform
  15. 15. Invite
  16. 16. Gather feedback</li></li></ul><li>Tweak - Forms<br />The $300 Million ButtonHow Changing a Button Increased a Site's Annual Revenues by $300 Million<br />Check Out<br />Check Out [New & Improved]<br />First time customers<br />First time customers<br />You do not need to create an account to make purchases on our site. Simply click Continue to proceed to checkout. …<br />Continue<br />Register<br />Returning customers<br />Returning customers<br />Email Address<br />Email Address<br />Password<br />Password<br />Forgot Password?<br />Forgot Password?<br />Log-in<br />Log-in<br />
  17. 17. Repeat<br />
  18. 18. Site evaluation checklist <br />General<br />Navigation <br />Content is employed effectively<br />Design does not impede usability<br />Site Search<br />Forms <br />Advanced<br />
  19. 19. Contact Information<br />Amy Knox<br />Information Architect & User Experience Consultant<br />Beaconfire Consulting<br />Phone: 703-894.0080 ext 248<br />Email: amy.knox@beaconfire.com<br />Website: www.beaconfire.com<br />Twitter: amyk1203<br />Dina Lewis, CAE<br />President<br />Distilled Logic, LLC<br />Phone: 202-320-3060<br />Email: dina@distilledlogic.net<br />Website: www.distilledlogic.net<br />Twitter: dinalew<br />

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