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SKIN CARE METHODS IN VIETNAM

45% women trust cosmetics is the most effective skin care method

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SKIN CARE METHODS IN VIETNAM

  1. 1. STUDY ABOUT SKIN CARE METHODS IN VIETNAM BY DI-MARKETING (www.di-onlinesurvey.com) Mar, 2017
  2. 2. 1 SURVEY DESIGN  This survey was conducted to study about Skin care methods in Vietnam  Methodology: Online survey  Fieldwork time: 5 days (20/02/2017 – 24/02/2017)  Sample size: N = 327  Geography: Nationwide
  3. 3. 2 RESPONDENTS SELECTION Respondents of this survey had to be qualified below criteria  Age : Above 20  Gender : Female
  4. 4. 3 KEY FINDINGS 1) Skin care methods • Among parts of body, Skin care is the most important (86%), following is hair (54%), general body (50%) • Cosmetics, Fresh food, Natural method are top three popular skin-care methods • 45% consider Cosmetics is the most effective method a. Natural • Drink a lot water and Wash face regularly by natural ingredients are the best way to care for skin (85%) • Long term effect (63%), Easy to do (61%), Trust in natural method (61%) are top three reasons for using natural method • Slow effect is the most unsatisfied factor (85%) b. Cosmetics • Cleanser (93%), Lotion (75%), Nourishing mask (63%) are the most popular cosmetic products • Convenient (69%), Diversity (61%), High effective (55%) are top three reasons for using cosmetics • High cost and Skin irritation are top 2 unsatisfied factors c. Fresh foods • Fruit (93%), Root and bean (78%), Vegetables (77%) are top 3 fresh food considered good for skin • 97% believe that fresh food provide vitamin • Inside effect (85%), Delicious (80%), Lasting effect (71%) are top three reasons for using fresh foods • 81% are fear of food that contains toxic substances d. Functional food/ medicines • Inside effect is the most important reason for using functional food/ medicine • Vitamin & Nutrients (78%) is the most popular skin-care functional food/ medicine • Top 2 References before buying Vitamin E are Doctor (65%) and Friend/ family member (50%) 2) Vitamin E medicine potential • Vitamin E is the best supplement to help skin beauty (77%) • Not as good as vitamin E in fresh food (48%),The composition is not natural (42%) are top 2 reasons for not choosing vitamin E medicine • 74% are willing to buy vitamin E medicine if there is a brand solving unsatisfied factors
  5. 5. 4 N = 327 DEMOGRAPHIC INFORMATION GenderAge OccupationLiving Place 9% 22% 31% 38% Over 35 30-35 26-30 20-25 100% 0% Female Male 4% 3% 3% 4% 5% 11% 14% 56% Other Job seeker/ Retired Housewife Self-employed Worker Student Engineer/ Doctor/ Teacher Officer 12% 2% 3% 3% 34% 46% Other Can Tho Da Nang Hai Phong Hanoi Ho Chi Minh
  6. 6. 5 1) Skin care methods a. Natural b. Cosmetics c. Fresh foods d. Functional food/ medicines 2) Vitamin E medicine potential CONTENT
  7. 7. 6 23% 38% 38% 40% 50% 54% 86% 0% 50% 100% Nose Lips Hand or leg nails Eyes General body Hair Skin (facial, body) Total 23% 38% 33% 42% 50% 60% 89% 0% 50% 100% 20-25 24% 48% 42% 47% 54% 58% 88% 0% 50% 100% 26-30 17% 20% 30% 25% 46% 34% 76% 0% 50% 100% 30-35 36% 43% 68% 39% 46% 64% 93% 0% 50% 100% Over 35 Which parts of your body do you spend a lot of time to take care of? (Comparison by Age Group) N = 327 N = 125 N = 103 N = 71 N =28* *Small simple size AMONG PARTS OF BODY, SKIN CARE IS THE MOST IMPORTANT (86%), FOLLOWING IS HAIR (54%), GENERAL BODY (50%) Over 35 group cares hand and leg nails more than others
  8. 8. 7 Which forms/ methods do you use the most often to take care of your skin? (Comparison by Age Group) 1% 18% 37% 61% 76% 81% 0% 50% 100% No use any method Use medicine Use functional foods Natural (daily face wash with water, rice germ, ...) Use fresh foods that are good for your skin (vegetables, fruits, ...) Use cosmetics (cleanser, lotion, ...) Total 2% 14% 29% 57% 73% 83% 0% 50% 100% 20-25 0% 20% 44% 67% 82% 85% 0% 50% 100% 26-30 3% 20% 41% 56% 70% 70% 0% 50% 100% 30-35 0% 29% 39% 75% 82% 79% 0% 50% 100% Over 35 N = 327 N = 125 N = 103 N = 71 N =28* *Small simple size COSMETICS, FRESH FOOD, NATURAL METHOD ARE TOP THREE POPULAR SKIN-CARE METHODS
  9. 9. 8 Which form/ method of skin care is the most effective for you? (Comparison by Age Group) N = 323** N = 125 N = 103 N = 71 N =28* *Small simple size **Exclude users who chose “No use any method” in Question: “Which forms/ methods do you use the most often to take care of your skin?” 45% CONSIDER COSMETICS IS THE MOST EFFECTIVE METHOD 20% female in 30-35 group trust functional food/medicine is the most effective skin-care method 13% 14% 11% 12% 18% 45% 50% 43% 43% 39% 31% 29% 37% 25% 32% 11% 7% 10% 20% 11% 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% Total 20-25 26-30 30-35 Over 35 Use functional foods/ medicines Use fresh foods that are good for your skin (vegetables, fruits, ...) Use cosmetics (cleanser, lotion, ...) Natural (daily face wash with water, rice germ, ...)
  10. 10. 9 1) Skin care methods a. Natural b. Cosmetics c. Fresh foods d. Functional food/ medicines 2) Vitamin E medicine potential CONTENT
  11. 11. 10 Which natural skin care methods do you use the most often? 2% 41% 51% 61% 71% 85% 85% 0% 20% 40% 60% 80% 100% Other Exercise regularly Face mask / natural mask Sleep early, get enough sleep Cover face when going out Wash your face regularly (with clean water, rice germ, ...) Drink a lot of water N = 41 DRINK A LOT WATER AND WASH FACE REGULARLY BY NATURAL INGREDIENTS ARE THE BEST WAY TO CARE FOR SKIN (85%) NATURAL USERS* * Who chose “Natural” as their most effective method for skin care Total
  12. 12. 11 Why natural skin care is the most effective method for you? 34% 56% 61% 61% 63% 0% 20% 40% 60% 80% 100% Skin sensitive, can only use natural skin care method Cost savings Trust in natural methods Easy to do Long term effect, no side effect N = 41 LONG TERM EFFECT (63%), EASY TO DO (61%), TRUST IN NATURAL METHOD (61%) ARE TOP THREE REASONS FOR USING NATURAL METHOD Total NATURAL USERS* * Who chose “Natural” as their most effective method for skin care
  13. 13. 12 7% 17% 22% 83% 0% 20% 40% 60% 80% 100% I am completely satisfied Low effective Inconvenient (prepare natural mask, face-washing rice germ, etc.) Slow performance, need to be persistent What are you not satisfied with the natural skin care method? N = 41 SLOW EFFECT IS THE MOST UNSATISFIED FACTOR (83%) Total NATURAL USERS* * Who chose “Natural” as their most effective method for skin care
  14. 14. 13 1) Skin care methods a. Natural b. Cosmetics c. Fresh foods d. Functional food/ medicines 2) Vitamin E medicine potential CONTENT
  15. 15. 14 What cosmetics do you usually use to care for the skin? 36% 55% 55% 62% 63% 75% 93% 0% 20% 40% 60% 80% 100% Micellar cleansing water Sunscreen Skin scrub Rose water / Serum Nourishing mask Lotion Cleanser N = 146 CLEANSER (93%), LOTION (75%), NOURISHING MASK (63%) ARE THE MOST POPULAR COSMETIC PRODUCTS COSMETIC USERS* * Who chose “Cosmetic” as their most effective method for skin care Total
  16. 16. 15 38% 49% 55% 61% 69% 0% 20% 40% 60% 80% 100% My skin suits using cosmetics My skin absorbs well nutrients in cosmetics Highly effective The product is diverse, suitable for each type of skin Convenient, does not take much preparation time Why using cosmetics is the best method of skin care for you? N = 146 CONVENIENT (69%), DIVERSITY (61%), HIGH EFFECTIVE (55%) ARE TOP THREE REASONS FOR USING COSMETICS COSMETIC USERS* * Who chose “Cosmetic” as their most effective method for skin care Total
  17. 17. 16 10% 12% 46% 68% 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% I am completely satisfied Low effective Easily susceptible, skin irritation Cost a lot What are you not satisfied with the cosmetic skin care method? N = 146 HIGH COST AND SKIN IRRITATION ARE TOP 2 UNSATISFIED FACTORS COSMETIC USERS* * Who chose “Cosmetic” as their most effective method for skin care Total
  18. 18. 17 1) Skin care methods a. Natural b. Cosmetics c. Fresh foods d. Functional food/ medicines 2) Vitamin E medicine potential CONTENT
  19. 19. 18 18% 31% 31% 36% 64% 77% 78% 93% 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% Meat (pork, beef, chicken, duck) Mushroom Seaweed Fish Green tea Vegetables Roots and beans Fruit, fruit juice What foods do you usually use for skin care? N = 100 FRUIT (93%), ROOT AND BEAN (78%), VEGETABLES (77%) ARE TOP 3 FRESH FOOD CONSIDERED GOOD FOR SKIN FRESH FOOD USERS* * Who chose “Fresh food” as their most effective method for skin care Total
  20. 20. 19 What do those foods provide for you to support your skin care? 1% 43% 51% 63% 67% 73% 97% 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% Other Energy Protein Fiber Mineral Water Vitamin N = 100 97% BELIEVE THAT FRESH FOOD PROVIDE VITAMIN FRESH FOOD USERS* * Who chose “Fresh food” as their most effective method for skin care Total
  21. 21. 20 Why using fresh food is the best method of skin care for you? 58% 71% 80% 85% 0% 20% 40% 60% 80% 100% My body absorbs well nutrients in fresh foods Lasting effect Delicious and beautiful skin Skin care from the inside is more effective than skin care from the outside N = 100 INSIDE EFFECT (85%), DELICIOUS (80%), LASTING EFFECT (71%) ARE TOP THREE REASONS FOR USING FRESH FOODS FRESH FOOD USERS* * Who chose “Fresh food” as their most effective method for skin care Total
  22. 22. 21 2% 29% 50% 56% 81% 0% 20% 40% 60% 80% 100% I am completely satisfied Cost a lot Inconvenience when carrying Take time to prepare, cook Fear of food that contains toxic substances (preservatives, growth substances) What are you not satisfied with using fresh food skin care method? N = 100 81% ARE FEAR OF FOOD THAT CONTAINS TOXIC SUBSTANCES FRESH FOOD USERS* * Who chose “Fresh food” as their most effective method for skin care Total
  23. 23. 22 1) Skin care methods a. Natural b. Cosmetics c. Fresh foods d. Functional food/ medicines 2) Vitamin E medicine potential CONTENT
  24. 24. 23 39% 42% 44% 50% 53% 53% 58% 0% 20% 40% 60% 80% 100% Convenient, easy to use Lasting effect Specifically, only provide missing nutrients to the body More nutrient levels than in fresh foods Hygiene, safety, no toxic substances (preservatives, pesticides) as in fresh food My skin absorbs well the nutrients found in functional foods, drugs Skin care from the inside is more effective than skin care from the outside Why using functional food, medicine is the best method of skin care for you? N = 36 INSIDE EFFECT IS THE MOST IMPORTANT REASON FOR USING FUNCTIONAL FOOD/ MEDICINE FUNCTIONAL FOOD/ MEDICINE USERS* * Who chose “Functional food/ medicine” as their most effective method for skin care Total
  25. 25. 24 6% 6% 11% 78% 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% Royal Jelly Seaweed Collagen Vitamins & nutrients What functional food, medicine do you use the most often to take care of your skin? N = 36 VITAMIN & NUTRIENTS (78%) IS THE MOST POPULAR SKIN-CARE FUNCTIONAL FOOD/ MEDICINE FUNCTIONAL FOOD/ MEDICINE USERS* * Who chose “Functional food/ medicine” as their most effective method for skin care N = 28 Total
  26. 26. 25 4% 4% 93% 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% Vitamin C Multi-vitamins Vitamin E What is the most popular vitamin for skin rejuvenation? N = 28** IN WHICH VITAMINS&NUTRIENTS, VITAMIN E IS THE MOST POPULAR FUNCTIONAL FOOD/ MEDICINE USERS* * Who chose “Functional food/ medicine” as their most effective method for skin care ** Who chose Vitamin & nutrients in Q “What functional food, medicine do you use the most often to take care of your skin?” N = 26 Total
  27. 27. 26 4% 4% 4% 4% 4% 15% 15% 15% 19% 19% 19% 27% 38% 42% 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% Carrot Beansprout I do not know Green mustard Barley seeds Spinach Sunflower seed Coconut oil Almond Apple, orange, lemon Radish Olive oil Salmon Soybean Total Vitamin E According to you, in what kind of foods, Vitamin E tend to have a lot? N = 26** 42% BELIEVE THAT SOYBEAN CONTAIN A LOT OF VITAMIN E FUNCTIONAL FOOD/ MEDICINE USERS* * Who chose “Functional food/ medicine” as their most effective method for skin care ** Who chose Vitamin E in Q “What is the most popular vitamin for skin rejuvenation?”
  28. 28. 27 4% 8% 8% 15% 15% 15% 19% 19% 27% 23% 31% 27% 46% 54% 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% Other Website, forum (not from Facebook) Facebook Banners, outdoor tables Youtube Channels review / comment on the products of the Vlogger Try the sample at the supermarket Television Magazine See branding at many points of sale, in the mall or outdoor Pharmacists at pharmacies Marketing staff at the point of sale Doctor Friend / family member introduced Total Vitamin E From which sources do you know about Vitamin E? 54% KNOW ABOUT VITAMIN E FROM THEIR FRIENDS/ FAMILY MEMBER AND 46% FROM DOCTOR FUNCTIONAL FOOD/ MEDICINE USERS* N = 26** * Who chose “Functional food/ medicine” as their most effective method for skin care ** Who chose Vitamin E in Q “What is the most popular vitamin for skin rejuvenation?”
  29. 29. 28 12% 12% 23% 23% 23% 27% 38% 38% 50% 65% 0% 20% 40% 60% 80% 100% Facebook Youtube Website, forum (not from Facebook) Television Marketing staff at the point of sale Channels review / comment on the products of the Vlogger Magazine Pharmacists at pharmacies Friend / family member introduced Doctor Total Vitamin E From which channels do you search for, study about Vitamin E before buying? TOP 2 REFERENCES BEFORE BUYING VITAMIN E ARE DOCTOR (65%) AND FRIEND/ FAMILY MEMBER (50%) FUNCTIONAL FOOD/ MEDICINE USERS* N = 26** * Who chose “Functional food/ medicine” as their most effective method for skin care ** Who chose Vitamin E in Q “What is the most popular vitamin for skin rejuvenation?”
  30. 30. 29 Which channel do you trust the most to make a purchase decision? 50% CONSIDER DOCTOR IS THE MOST TRUSTED CHANNEL FUNCTIONAL FOOD/ MEDICINE USERS* 4% 4% 4% 12% 27% 50% 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% Website, forum (not from Facebook) Magazine Channels review / comment on the products of the Vlogger Pharmacists at pharmacies Friend / family member introduced Doctor Total Vitamin E N = 26** * Who chose “Functional food/ medicine” as their most effective method for skin care ** Who chose Vitamin E in Q “What is the most popular vitamin for skin rejuvenation?”
  31. 31. 30 1) Skin care methods a. Natural b. Cosmetics c. Fresh foods d. Functional food/ medicines 2) Vitamin E medicine potential CONTENT
  32. 32. 31 In your opinion, what is the role of the following vitamins?(Choose one for each vitamin) N = 323** GENERALLY, ALMOST ARE WELL AWARE OF VITAMIN E AND VITAMIN A FUNCTION WHILE A BIT CONFUSED ABOUT VITAMIN B AND D **Exclude users who chose “No use any method” in Question: “Which forms/ methods do you use the most often to take care of your skin?” N = 323** N = 323** N = 323** 3% 0% 0% 1% 1% 2% 2% 2% 3% 4% 4% 77% 0% 50% 100% I do not know Use as a night cream Recover sunburned skin White skin Anti white hair Soften and smothen the skin Blurring scars and wrinkles Nail care Nourish and soften the lips Moisturizes the skin Use as a white serum Eye care Vitamin A 13% 1% 2% 3% 4% 7% 8% 10% 11% 12% 13% 16% 0% 50% 100% Vitamin B 9% 1% 2% 3% 3% 4% 5% 9% 10% 10% 11% 34% 0% 50% 100% Vitamin D 3% 1% 2% 2% 4% 4% 5% 11% 11% 12% 12% 32% 0% 50% 100% Vitamin E
  33. 33. 32 According to you, which vitamin supplement to help skin beauty best? N = 323** VITAMIN E IS THE BEST SUPPLEMENT TO HELP SKIN BEAUTY (77%) 2% 5% 2% 6% 5% 2% 5% 3% 4% 7% 4% 5% 5% 5% 5% 6% 8% 2% 9% 10% 3% 77% 71% 78% 74% 92% 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% Total Natural Users Cosmetic Users Fresh food Users Functional food/medicine Users Vitamin E Vitamin C Vitamin A Vitamin B3 Vitamin D Vitamin K I do not know / I do not remember N = 41 N = 146 N = 100 N = 36 **Exclude users who chose “No use any method” in Question: “Which forms/ methods do you use the most often to take care of your skin?” In functional food/ medicine Users, 92% consider Vitamin E is the best supplement
  34. 34. 33 According to you, what is the level of vitamin E in food compared to the vitamin E in medicine? 38% BELIEVE THAT THE LEVEL OF VITAMIN E IN MEDICINE IS HIGHER THAN IN FOOD 2% 5% 1% 1% 3% 36% 27% 42% 27% 44% 10% 10% 12% 7% 8% 34% 41% 28% 40% 33% 19% 17% 18% 25% 11% 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% Total Natural Users Cosmetic Users Fresh food Users Functional food/medicine Users Completely higher Higher Equal Lower Completely lower **Exclude users who chose “No use any method” in Question: “Which forms/ methods do you use the most often to take care of your skin?” N = 323** N = 41 N = 146 N = 100 N = 36 Natural Users and Fresh food Users believe that Vitamin E in food higher than in medicine. On the other hand, Cosmetic Users and Functional food/ medicine Users believe that Vitamin E in medicine higher than in food
  35. 35. 34 Why do you not take vitamin E in medicine? *Total of 3 group following: 1. Functional food/ medicine non-users who not chose Functional food/ medicine in Q “Which form/ method of skin care is the most effective for you?” 2. Functional food/medicine users but not chose Vitamin/ nutrients in Q “What functional food, medicine do you use the most often to take care of your skin?” 3. Functional food/medicine and Vitamin/nutrients users but not chose Vitamin E in Q “What is the most popular vitamin for skin rejuvenation?”) NOT AS GOOD AS VITAMIN E IN FRESH FOOD, COMPOSITION IS NOT NATURAL ARE TOP 2 REASONS FOR NOT CHOOSING VITAMIN E MEDICINE 0% 2% 7% 8% 9% 13% 22% 35% 42% 48% 0% 50% 100% Other I have never heard of Vitamin E I am not clear about the effects of Vitamin E No high efficiency I do not believe in the effect of Vitamin E in medicine Vitamin E content in medicine is not much Cause side effects Contains artificial additives The composition is not completely natural Not as good as Vitamin E in fresh foods Total 1% 3% 8% 5% 11% 14% 20% 33% 41% 50% 0% 50% 100% 20-25 0% 2% 5% 10% 10% 14% 28% 45% 57% 41% 0% 50% 100% 26-30 0% 0% 5% 10% 5% 18% 20% 33% 28% 53% 0% 50% 100% 30-35 0% 0% 12% 12% 6% 0% 18% 24% 35% 53% 0% 50% 100% Over 35 N =203* N = 88 N = 58 N = 40 N = 17 (Small sample size)
  36. 36. 35 If there is a Vitamin E brand that satisfies the above requirements, what is your willingness to buy? 74% ARE WILLING TO BUY VITAMIN E MEDICINE IF THERE IS A BRAND SOLVING ALL UNSATISFIED FACTORS 1% 3%1% 2% 3% 13% 14% 10% 15% 18% 40% 39% 41% 35% 53% 44% 42% 48% 48% 29% 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% Total 20-25 26-30 30-35 Over 35 Will definitely buy Will buy Maybe buy or not Will not buy Will definitely not buy N =203* N = 88 N = 58 N = 40 N = 17 (Small sample size) *Total of 3 group following: 1. Functional food/ medicine non-users who not chose Functional food/ medicine in Q “Which form/ method of skin care is the most effective for you?” 2. Functional food/medicine users but not chose Vitamin/ nutrients in Q “What functional food, medicine do you use the most often to take care of your skin?” 3. Functional food/medicine and Vitamin/nutrients users but not chose Vitamin E in Q “What is the most popular vitamin for skin rejuvenation?”)
  37. 37. 36 According to you, at what age should use Vitamin E? N = 323** 51% CONSIDER THAT ALL AGES SHOULD USE VITAMIN E 4% 25% 19% 51% 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% Over 40 31-40 18-30 All ages Total **Exclude users who chose “No use any method” in Question: “Which forms/ methods do you use the most often to take care of your skin?”
  38. 38. 37 FEEL FREE TO DROP US ANY QUESTION • Japan & Taiwan o Address: 3 Chome-2-6 Kasumigaseki, Chiyoda, Tokyo 100-0013, Japan o Contact person: Mr. Hideyuki Kato (CEO) o Email: hideyuki.kato@di-mktg.com o Contact number: +81 3-5532-3200 • Vietnam o Address: 9-15, Vincom center, 45A Ly Tu Trong, Ben Nghe ward, District 1, Ho Chi Minh City, Vietnam o Contact person: Mr. Ho Hai Dang (Country Manager) o Email: dang.h@di-mktg.com o Contact number: +84 902-73-9944 • Thailand o Address: 246 Time Square Bld., 10th Fl., Room 10/04, Sukhumvit 12-14 Rd. Klongtoey, Bangkok 10110, Thailand o Contact person: Ms. Sariya Achawananthakul (Marketing & Operation Manager) o Email: sariya.a@di-mktg.com o Contact number: +66 876 724 832
  39. 39. 38 • Indonesia o Address: Jalan Prof Dr Satrio Kav 18, 45th floor AXA Tower, Jakarta 12940, Indonesia o Contact person: Mr. Hendry Pratama (Country Manager) o Email: hendry.p@di-mktg.com o Contact number: +65 822 1345 2555 | +62 21 3005 3541 • India o Address: 10 Anson Road, #14-06, International Plaza, Singapore 079903 o Contact person: Mr. Sujit Kunte (Regional representative) o Email: kunte.sujit@dreamincubator.com.sg o Contact number: +65 9127 7654 FEEL FREE TO DROP US ANY QUESTION
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  • suhuynh5

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  • roylim2010

    Jun. 4, 2018

45% women trust cosmetics is the most effective skin care method

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