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Seize the night in vietnam

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Night life in Vietnam: How do Vietnamese hang out?

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http://www.di-onlinesurvey.com/

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Seize the night in vietnam

  1. 1. MAY 2015 DI-MARKETING STUDY ABOUT VIETNAMESE’ NIGHT LIFE
  2. 2. 2 NIGHT HANGING-OUT IS A NORMAL ACTIVITY IN VIETNAMESE PERSPECTIVE What is your opinion about night going out? N=1447 10% 22% 9% 11% 12% 6% 26% 5% 4% 6% 81% 52% 82% 81% 81% 3% 0% 4% 3% 1% 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% Grand Total Under 16 16-25 26-30 Over 30 Good Normal Bad No idea
  3. 3. 3 HOWEVER, ABOUT 40% PEOPLE STILL WORRY ABOUT BAD JUDGEMENT FROM OTHERS Do care other judgments about hanging out at night? N=1447 60% 65% 54% 46% 81% 46% 53% 40% 35% 46% 54% 19% 54% 47% 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% Total Ho Chi Minh Hanoi Hai Phong Da Nang Can Tho Others Yes No
  4. 4. 4 AROUND 1/3 VIETNAMESE HANG OUT AT NIGHT 2-4 TIMES/WEEK How often do you going out at night? N=1447 6% 13% 4% 4% 11% 18% 52% 18% 18% 17% 20% 17% 22% 21% 15% 20% 17% 21% 28% 30% 13% 33% 30% 25% 4% 4% 4% 4% 3% 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% Total Under 16 16-25 26-30 Over 30 Everyday 5-6 times/ week 2-4 times/week Once/ week 2-3 times/ month Once/ month I don’t hang out at night 6% 6% 4% 11% 2% 0% 6% 18% 21% 14% 21% 7% 14% 17% 20% 20% 21% 14% 7% 25% 21% 20% 19% 26% 21% 23% 29% 18% 30% 30% 28% 29% 53% 32% 30% 4% 3% 5% 4% 5% 2% 1% 2% 7% 4% Total HoChiMinh Hanoi HaiPhong DaNang CanTho Other Everyday 5-6 times/ week 2-4 times/week Once/ week 2-3 times/ month Once/ month I don’t hang out at night Under 16 years old group hangs out at night least comparing with others More than a half of people live in Da Nang city hanging out 2-4 times/week
  5. 5. 5 VIETNAMESE USUALLY HANG OUT AFTER 7-8 PM What time do you usually go out at night? N=1354 7% 8% 8% 16% 5% 0% 6% 11% 11% 13% 16% 5% 0% 11% 23% 19% 33% 32% 17% 11% 27% 36% 34% 31% 32% 69% 46% 40% 18% 24% 9% 4% 5% 43% 14% 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% Grand Total Ho Chi Minh Hanoi Hai Phong Da Nang Can Tho Other After 6 pm After 7 pm After 8 pm After 9 pm After 10 pm After 11 pm After 12 pm
  6. 6. 6 …AND BACK HOME AFTER 10-11 PM What time do you usually come back home after night going-out? N=1354 15% 19% 12% 16% 2% 0% 12% 24% 27% 27% 20% 17% 18% 15% 34% 30% 40% 32% 48% 39% 35% 18% 15% 14% 20% 29% 36% 25% 5% 5% 3% 8% 0% 4% 8% 4% 4% 3% 4% 2% 4% 5% 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% Grand Total Ho Chi Minh Ha Noi Hai Phong Da Nang Can Tho Other After 7 pm After 8 pm After 9 pm After 10 pm After 11 pm After 12 pm
  7. 7. 7 GO EATING IS THE MOST FREQUENT ACTIVITY OF HANGING OUT AT NIGHT What do you usually do when going out at night? N=1354 6% 9% 17% 20% 22% 24% 25% 40% 46% 59% 60% 64% 72% 0% 10% 20% 30% 40% 50% 60% 70% 80% Go to motel/ hotel Others Go to bar/ beer club/ pub Watch play Go to music festival Live Music coffee lounge Go to events Drink beer at the street Go shopping with friends Go for drinks ( coffee, smoothies, milk tea etc) Watch movie at movie theater Go around the city Go eating
  8. 8. 8 GO FOR DRINKS IS THE MOST FAVORITE ACTIVITY AT NIGHT What is the most favorite activity when you go out at night? N=1354 1% 1% 1% 2% 2% 3% 6% 6% 12% 13% 15% 16% 23% 0% 5% 10% 15% 20% 25% Others Go to music festival Go to motel/ hotel Watch play Live Music coffee lounge Go to events Go shopping with friends Go to bar/ beer club/ pub Drink beer at the street Go around the city Watch movie at movie theater Go eating Go for drinks ( coffee, smoothies, milk…
  9. 9. 9 VIETNAMESE PREFER HANGING OUT AT NIGHT WITH FRIENDS THE MOST Who you usually go out at night with? N=1354 2% 13% 13% 17% 49% 76% 0% 10% 20% 30% 40% 50% 60% 70% 80% Others My children ( son/ daughter) Parents Siblings Partner/ husband / wife Friends
  10. 10. 10 FRIEND ENTICEMENT IS THE MAIN REASON FOR HANGING OUT AT NIGHT Please choose reasons why do you go out at night? N=1354 1% 3% 12% 14% 24% 29% 30% 45% 47% 51% 0% 10% 20% 30% 40% 50% 60% I don’t go out at night Others Places I wanna go just open at night Have nothing to do Hold small party when I have good news Have free times at night Go dating with my boy friend/girl friend Relax and release stress To go around the city for fun My friends entice me
  11. 11. 11 $5-$15 IS THE MOST FREQUENT SPENDING AMOUNT FOR HANGING OUT AT NIGHT How much money do you usually spend for going out at night? N=1354 7% 7% 5% 4% 10% 3% 2% 3% 12% 2% 3%5% 5% 6% 4% 2% 5% 11% 13% 10% 20% 10% 4% 8% 20% 22% 20% 12% 2% 11% 21% 41% 41% 42% 36% 63% 50% 35% 14% 11% 13% 12% 20% 36% 18% 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% Total Ho Chi Minh Hanoi Hai Phong Da Nang Can Tho Other Under $5 From $5 to $15 Over $15 to $25 Over $25 to $50 Over $50 to $100 Over $100 I dont remember People live in Hai Phong city spend more money than others for hanging out
  12. 12. 12 VIETNAMESE PERSPECTIVE ABOUT HANGING OUT AT NIGHT IS CHANGING AND BECOME MORE EASY GOING 98% people let their children/family members go out at night even though there are some restriction about timing How is your parents/family members response when you want to hang out at night? N=1354 2% 2% 2% 4% 6% 6% 9% 4% 2% 7% 5% 7% 8% 7% 11% 2% 6% 37% 35% 41% 39% 37% 25% 38% 48% 49% 41% 46% 58% 68% 47% 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% Total Ho Chi Minh Hanoi Hai Phong Da Nang Can Tho Other Can go but limit the time ( come back early) Neutral Just can go some certain days of the week ( eg. weekends) Just on special occasions ( eg.birthdays, holidays) Totally forbid
  13. 13. 13 BESIDE ROBBING ISSUE, VIETNAMESE DO CARE ABOUT THEIR PARENTS FEELING WHEN THEY HANG OUT AT NIGHT For night hanging out, what do you worry about? N=1354 2% 10% 12% 15% 15% 25% 33% 67% 0% 10% 20% 30% 40% 50% 60% 70% 80% Others Police Curfew at the rented place Bad judgement from neighbors No one open the door Harrasment Parents are not happy Robber
  14. 14. 14 CONTACT US • Japan & Taiwan: o Address: 3 Chome-2-6 Kasumigaseki, Chiyoda, Tokyo 100-0013, Japan o Contact person: Mr. Hideyuki Kato (CEO) o Email: hideyuki.kato@di-mktg.com o Contact number: +81 3-5532-3200 • Vietnam: o Address: 9-15, Vincom center, 45A Ly Tu Trong, Ben Nghe ward, District 1, Ho Chi Minh City, Vietnam o Contact person: Mr. Ho Hai Dang (Manager - DI Marketing) o Email: dang.hohai@di-marketing.com.vn o Contact number: +84 902-73-9944 • Thailand: o Address: 30 Raffles Place, #19-02 Chevron House, Singapore 048622 o Contact person: Ms. Woon Khiaozen (Manager - DI Marketing) o Email: woon.k@di-mktg.com o Contact number: +66 092-282 7992
  15. 15. 15 CONTACT US • Singapore, Indonesia, Malaysia: o Address: 30 Raffles Place, #19-02 Chevron House, Singapore 048622 o Contact person: Mr. Hendry Pratama (Manager - DI Marketing) o Email: pratama.hendry@dreamincubator.com.sg o Contact number: +65 6671 9290 | +65 8518 3870 • India: o Address: 30 Raffles Place, #19-02 Chevron House, Singapore 048622 o Contact person: Mr. Sujit Kunte (Regional representative) o Email: kunte.sujit@dreamincubator.com.sg o Contact number: +65 9127 7654
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