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Mobile Game Market In Vietnam

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Action-Adventure, casino and strategy are top played mobile game in Vietnam

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Mobile Game Market In Vietnam

  1. 1. STUDY ABOUT MOBILE GAMING MARKET IN VIETNAM BY DI-MARKETING (www.di-onlinesurvey.com) Nov, 2016
  2. 2. 1 SCOPE OF WORK  This survey was conducted to study about Mobile gaming market in Vietnam  Methodology: Online survey  Fieldwork time: 3 days (11/07/2016 to 13/07/2016)  Sample size: N = 900  Target respondent: • Play game on smartphone • Play game at least once per week  Geography: Nationwide
  3. 3. 2 KEY FINDINGS • 79% gamers play game at least 4 times/week • 71% gamers use Android smartphone to play games • 60% gamers installed 2-4 games on their smartphone • Action-adventure, casino and strategy are mobile games played the most in Vietnam • Male gamers like casino (12%) and action-adventure (10%) games while female gamers prefer casual (12%) and action-adventure games (11%) • WOM (36%) and App store (35%) and Facebook ads (32%) are main sources of game awareness • Male gamers like games have attractive gameplay, online mode and many players while female gamers prefer games have beautiful graphics, free price and easy to play. • Require too much storage space (24%) and too many ads (19%) are the main reasons make gamers feel dissatisfied • 83% gamers are playing game online • 93% gamers used to click on ads in mobile game and 97% of those who clicked to ads have installed app/games • 95% male gamers will spend money on game while only 83% female willing to spend on game • 70% gamers spend under $2 - $5 a month for their favorite games • 77% gamers have purchased an official copyrighted game
  4. 4. 3 N = 900 DEMOGRAPHIC INFORMATION GenderAge OccupationLiving Place 15% 39% 44% 1% Over 30 26-30 18-25 Under 18 47% 53% Female Male 15% 6% 10% 12% 16% 42% Others Cần Thơ Hải Phòng Hà Nội Đà Nẵng Hồ Chí Minh 4% 4% 5% 6% 12% 13% 16% 40% Others Housewife Job seeker/Retired Factory Worker Engineer/Doctor/Teacher Student Self-employed Officer
  5. 5. 4 79% GAMERS PLAY GAME AT LEAST 4 TIMES/WEEK How frequently do you play games? (By gender) N = 900 N = 474 N = 426 3% 18% 40% 39% Once a week 2-3 times/week 4-6 times/week Everyday Total 3% 17% 45% 35% Male 3% 19% 35% 43% Female Female gamers play game more frequent than male gamers
  6. 6. 5 How frequently do you play games? (By age) N = 900 N = 410 N = 354 N = 136 3% 18% 40% 39% Once a week 2-3 times/week 4-6 times/week Everyday Total 3% 17% 44% 36% Under 18-25 2% 21% 38% 38% 26-30 2% 14% 35% 49% Over 30 OVER 30 YEARS OLD GROUP PLAYS GAME MORE FREQUENT THAN YOUNGER AGE GROUPS
  7. 7. 6 7% 2% 10% 8% 22% 21% 22% 25% 71% 77% 68% 67% 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% Total Heavy* Medium** Light*** Android iOS Window Phone What is the Operating System of your phone? (By frequency) N = 900 N = 350 N = 526 71% GAMERS PLAY GAMES ON ANDROID PLATFORM Heavy gamers play game on Android smartphone more than other users # : Small sample size *: Gamers play games everyday **: Gamers play games 2-6 times/week ***: Gamers play games once a week N = 24#
  8. 8. 7 5% 10% 2% 8% 17% 18% 17% 21% 60% 59% 62% 29% 18% 13% 19% 42% 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% Total Heavy* Medium** Light*** Only 1 game 2-4 games 5-8 games More than 8 games How many games have you installed on your phone? (By frequency) N = 900 N = 350 N = 526 Heavy gamers install more games on their smartphone than other groups 60% GAMERS INSTALLED 2-4 GAMES ON THEIR SMARTPHONE # : Small sample size *: Gamers play games everyday **: Gamers play games 2-6 times/week ***: Gamers play games once a week N = 24#
  9. 9. 8 How many games have you installed on your phone? (By age) 5% 4% 6% 9% 17% 11% 21% 25% 60% 70% 52% 49% 18% 15% 20% 17% 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% Total Under 18-25 26-30 Over 30 Only 1 game 2-4 games 5-8 games More than 8 games N = 900 N = 410 N = 354 N = 136 Older group installed more games than younger group 60% GAMERS INSTALLED 2-4 GAMES ON THEIR SMARTPHONE
  10. 10. 9 What is the genre of your most-played game? (By frequency) 1% 3% 4% 5% 5% 5% 5% 5% 5% 6% 6% 7% 8% 8% 8% 9% 10% Others Board game Musical Quiz Card game Educational Arcade Simulation Racing Role Playing Sports Crossword game Casual Knowledge quiz Strategy Casino game Action - Adventure Total N = 900 N = 350 N = 526 N = 24# Heavy players prefer casino games while Medium gamers like action – adventure game genre 1% 2% 2% 5% 4% 3% 4% 5% 6% 5% 7% 5% 10% 7% 9% 15% 10% Heavy* 0% 4% 5% 4% 5% 6% 5% 5% 5% 7% 6% 8% 6% 9% 8% 6% 11% Medium** 4% 0% 4% 8% 8% 4% 8% 4% 4% 8% 4% 8% 17% 4% 8% 4% 0% Light*** # : Small sample size *: Gamers play games everyday **: Gamers play games 2-6 times/week ***: Gamers play games once a week OVERALL, ACTION-ADVENTURE AND CASINO GAMES ARE TOP 2 GAME GENRES PLAYED THE MOST
  11. 11. 10 OVERALL, ACTION-ADVENTURE AND CASINO GAMES ARE TOP 2 GAME GENRES PLAYED THE MOST What is the genre of your most-played game? (By gender) 1% 3% 4% 5% 5% 5% 5% 5% 5% 6% 6% 7% 8% 8% 8% 9% 10% Others Board game Musical Quiz Card game Educational Arcade Simulation Racing Role Playing Sports Crossword game Casual Knowledge quiz Strategy Casino game Action - Adventure Total 0% 4% 4% 4% 5% 5% 5% 5% 5% 7% 8% 7% 4% 8% 8% 12% 10% Male 2% 1% 4% 6% 4% 5% 5% 5% 5% 6% 4% 6% 12% 9% 9% 6% 11% Female N = 900 N = 474 N = 426 Male gamers like casino and action-adventure games While female gamers prefer casual and action-adventure games
  12. 12. 11 What is the genre of your most-played game? (By age) 1% 3% 4% 5% 5% 5% 5% 5% 5% 6% 6% 7% 8% 8% 8% 9% 10% Others Board game Musical Quiz Card game Educational Arcade Simulation Racing Role Playing Sports Crossword game Casual Knowledge quiz Strategy Casino game Action - Adventure Total 1% 3% 4% 5% 6% 5% 6% 6% 5% 8% 5% 6% 7% 7% 10% 7% 10% Under 18-25 1% 3% 4% 5% 4% 5% 4% 4% 5% 5% 8% 6% 8% 9% 8% 10% 11% 26-30 0% 3% 4% 2% 2% 3% 4% 4% 5% 4% 4% 11% 10% 10% 5% 15% 12% Over 30 N = 900 N = 410 N = 354 N = 136 Over 30 group plays casino game more than other groups OVERALL, ACTION-ADVENTURE AND CASINO GAMES ARE TOP 2 GAME GENRES PLAYED THE MOST
  13. 13. 12 Through which source/channel do you know about your favorite game? (By age) 1% 10% 16% 17% 20% 20% 22% 22% 23% 24% 26% 28% 32% 35% 36% Others Blog TV advertisement Newpapers/Magazines Search on Google/Bing Advertisements/Reviews at shopping sites Advertisement on Youtubers Game website (excluding game forums) on PC/laptop Game website (excluding game forums) on phone/tablet Game forums Advertisement on smartphone apps Facebook fanpages Facebook advertisement App Store (Apple Appstore, Google Play,...) Friends/relatives Total 1% 13% 16% 17% 19% 20% 21% 23% 22% 21% 26% 28% 28% 35% 35% Under 18-25 1% 8% 16% 19% 21% 21% 23% 24% 26% 27% 25% 28% 34% 31% 34% 26-30 2% 8% 15% 13% 18% 18% 21% 15% 18% 24% 31% 27% 38% 46% 42% Over 30 N = 900 N = 410 N = 354 N = 136 WOM, APP STORE AND FACBOOK AD ARE MAIN SOURCES OF GAME AWARENESS ACROSS ALL AGE GROUPS
  14. 14. 13 Through which source/channel do you know about you favorite game? (By frequency) 1% 10% 16% 17% 20% 20% 22% 22% 23% 24% 26% 28% 32% 35% 36% Others Blog TV advertisement Newpapers/Magazines Search on Google/Bing Advertisements/Reviews at shopping sites Advertisement on Youtubers Game website (excluding game forums) on PC/laptop Game website (excluding game forums) on phone/tablet Game forums Advertisement on smartphone apps Facebook fanpages Facebook advertisement App Store (Apple Appstore, Google Play,...) Friends/relatives Total N = 900 N = 350 N = 526 N = 24# 1% 10% 17% 18% 21% 21% 19% 21% 21% 26% 31% 35% 40% 44% 41% Heavy* 1% 10% 15% 17% 19% 20% 23% 24% 24% 23% 24% 22% 26% 29% 32% Medium** 8% 17% 13% 13% 25% 13% 25% 8% 25% 17% 17% 33% 29% 29% 38% Light*** # : Small sample size *: Gamers play games everyday **: Gamers play games 2-6 times/week ***: Gamers play games once a week HEAVY GAME PLAYERS ARE AWARE OF GAME THROUGH FACEBOOK AD MORE THAN OTHERS
  15. 15. 14 1% 13% 17% 21% 19% 20% 26% 26% 25% 27% 29% 28% 30% 38% 41% 36% 35% 38% Heavy* 1% 16% 16% 17% 17% 18% 18% 20% 21% 22% 21% 23% 25% 20% 21% 25% 27% 25% Medium** What are your criteria when choosing games? (By frequency) 1% 15% 16% 18% 18% 19% 21% 22% 23% 24% 24% 25% 27% 27% 29% 29% 30% 30% Others Marked as Editors' Choice Marked as Top Developer Sequel of the game/serie I am playing Review from other gamers/magazines/game websites Made by famous producers/studios System requirements Diverse items Attractive story Realistics/lively sounds High download counts Many play-modes Online mode Easy to play Free Beautiful graphics Attractive/interesting gameplay Large playerbase Total N = 900 N = 350 N = 526 N = 24# 8% 25% 21% 17% 25% 17% 13% 17% 25% 17% 25% 25% 21% 38% 29% 29% 25% 25% Light*** Heavy games = Free + Easy to play + many players Medium gamers = Attractive gameplay + many players + online mode + beautiful graphics OVERALL, MANY PLAYERS, ATTRACTIVE GAMEPLAY, BEAUTIFUL GRAPHICS AND FREE ARE TOP CRITERIA WHEN CHOOSING GAMES # : Small sample size *: Gamers play games everyday **: Gamers play games 2-6 times/week ***: Gamers play games once a week
  16. 16. 15 MALE = ATTRACTIVE GAMEPLAY + ONLINE MODE + MANY PLAYERS FEMALE = BEAUTIFUL GRAPHICS + FREE PRICE + EASY TO PLAY What are your criteria when choosing games? (By gender) 1% 15% 16% 18% 18% 19% 21% 22% 23% 24% 24% 25% 27% 27% 29% 29% 30% 30% Others Marked as Editors' Choice Marked as Top Developer Sequel of the game/serie I am playing Review from other gamers/magazines/game websites Made by famous producers/studios System requirements Diverse items Attractive story Realistics/lively sounds High download counts Many play-modes Online mode Easy to play Free Beautiful graphics Attractive/interesting gameplay Large playerbase Total 1% 18% 20% 19% 20% 22% 21% 23% 24% 27% 23% 24% 30% 23% 25% 26% 30% 28% Male 2% 12% 12% 17% 16% 16% 21% 20% 21% 20% 25% 27% 24% 33% 33% 33% 30% 32% Female N = 900 N = 474 N = 426
  17. 17. 16 OVERALL, MANY PLAYERS, ATTRACTIVE GAMEPLAY, BEAUTIFUL GRAPHICS AND FREE ARE TOP CRITERIAS WHEN CHOOSING GAMES What are your criteria when choosing games? (By age) 1% 15% 16% 18% 18% 19% 21% 22% 23% 24% 24% 25% 27% 27% 29% 29% 30% 30% Others Marked as Editors' Choice Marked as Top Developer Sequel of the game/serie I am playing Review from other gamers/magazines/game websites Made by famous producers/studios System requirements Diverse items Attractive story Realistics/lively sounds High download counts Many play-modes Online mode Easy to play Free Beautiful graphics Attractive/interesting gameplay Large playerbase Total 1% 14% 17% 19% 21% 18% 22% 23% 21% 24% 25% 22% 23% 25% 27% 28% 29% 27% Under 18-25 1% 17% 16% 19% 17% 21% 21% 21% 26% 25% 21% 27% 30% 25% 24% 29% 28% 31% 26-30 1% 14% 15% 14% 13% 16% 18% 22% 20% 21% 29% 29% 32% 38% 46% 35% 38% 38% Over 30 N = 900 N = 410 N = 354 N = 136 Over 30 group care about free charge more than other age groups
  18. 18. 17 What makes you dissatisfied with the game you are playing? (By frequency) N = 900 N = 350 N = 526 Usually update on game can make light gamers happier REQUIRE TOO MUCH STORAGE SPACE AND TOO MANY ADS ARE THE MAIN REASONS MAKE GAMERS DISSATISFIED WITH THEIR GAMES 16% 2% 12% 13% 13% 13% 15% 15% 15% 16% 16% 17% 17% 19% 24% I am completely satisfied with the game I am playing Others Hard to play Bad graphics Infrequent updates/new versions (for more features) Unattractive story High items/weapons/character price Too few items Unattractive sound Crash frequently High price (for official copy) Limited turns/rounds/playtime Small rewards Too many ads Require too much storage space Total 27% 3% 12% 13% 14% 11% 16% 14% 15% 15% 16% 18% 19% 21% 29% Heavy* 9% 1% 12% 13% 12% 15% 13% 15% 15% 16% 16% 16% 16% 17% 20% Medium** 0% 8% 13% 21% 42% 17% 17% 17% 21% 8% 21% 13% 29% 29% 29% Light*** # : Small sample size *: Gamers play games everyday **: Gamers play games 2-6 times/week ***: Gamers play games once a week N = 24#
  19. 19. 18 REQUIRE TOO MUCH STORAGE SPACE AND TOO MANY ADS ARE THE MAIN REASONS MAKE GAMERS DISSATISFIED WITH THEIR GAMES What makes you dissatisfied with the game you are playing? (By gender) 8% 2% 12% 13% 13% 13% 15% 15% 15% 16% 16% 17% 17% 19% 24% I am completely satisfied with the game I am playing Others Hard to play Bad graphics Infrequent updates/new versions (for more features) Unattractive story High items/weapons/character price Too few items Unattractive sound Crash frequently High price (for official copy) Limited turns/rounds/playtime Small rewards Too many ads Require too much storage space Total 15% 1% 12% 14% 12% 16% 16% 18% 16% 16% 16% 17% 16% 19% 20% Male 33% 3% 11% 12% 14% 11% 13% 11% 14% 15% 16% 17% 18% 18% 28% Female N = 900 N = 474 N = 426 33% female gamers are happy with their current game
  20. 20. 19 What makes you dissatisfied with the game you are playing? (By age) 8% 2% 12% 13% 13% 13% 15% 15% 15% 16% 16% 17% 17% 19% 24% I am completely satisfied with the game I am playing Others Hard to play Bad graphics Infrequent updates/new versions (for more features) Unattractive story High items/weapons/character price Too few items Unattractive sound Crash frequently High price (for official copy) Limited turns/rounds/playtime Small rewards Too many ads Require too much storage space Total 11% 1% 16% 18% 19% 18% 18% 19% 16% 19% 18% 21% 22% 21% 28% Under 18-25 19% 2% 8% 9% 8% 12% 12% 12% 16% 13% 14% 13% 12% 15% 18% 26-30 21% 5% 11% 7% 10% 5% 12% 9% 10% 13% 15% 15% 15% 21% 25% Over 30 N = 900 N = 410 N = 354 N = 136 REQUIRE TOO MUCH STORAGE SPACE AND TOO MANY ADS ARE THE MAIN REASONS MAKE GAMERS DISSATISFIED WITH THEIR GAMES
  21. 21. 20 NEW GAME = INNOVATIVE GAMEPLAY + BEAUTIFUL DESIGN + MANY PLAYERS + INTERESTING STORY + FREE What makes you try a new game? (By frequency) 1% 21% 21% 21% 22% 23% 23% 25% 29% 30% 30% 30% 31% 32% Other Famous game in foreign countries Recommended from websites, magazines, blogger, YouTube Made by famous producers/studios Sequel of the game/serie I am playing Good reviews from other gamers Attractive advertisements Suitable system requirements Recommendation from friends Free Interesting story Large playerbase Beautiful design Innovative gameplay Total N = 900 N = 350 N = 526 N = 24# Heavy gamers care more about the game that is innovative, interesting story and free 1% 20% 22% 22% 25% 25% 27% 35% 37% 38% 38% 35% 37% 41% Heavy* 1% 21% 21% 21% 20% 21% 21% 18% 24% 24% 24% 27% 27% 26% Medium** 8% 21% 13% 21% 13% 21% 17% 38% 33% 25% 29% 38% 38% 42% Light*** # : Small sample size *: Gamers play games everyday **: Gamers play games 2-6 times/week ***: Gamers play games once a week
  22. 22. 21 NEW GAME = INNOVATIVE GAMEPLAY + BEAUTIFUL DESIGN + MANY PLAYERS + INTERESTING STORY + FREE What makes you try a new game? (By age) 1% 21% 21% 21% 22% 23% 23% 25% 29% 30% 30% 30% 31% 32% Other Famous game in foreign countries Recommended from websites, magazines, blogger, YouTube Made by famous producers/studios Sequel of the game/serie I am playing Good reviews from other gamers Attractive advertisements Suitable system requirements Recommendation from friends Free Interesting story Large playerbase Beautiful design Innovative gameplay Total 1% 21% 21% 21% 20% 24% 22% 24% 28% 30% 29% 29% 30% 30% Under 18-25 1% 23% 23% 24% 24% 23% 22% 26% 28% 23% 27% 32% 31% 35% 26-30 2% 11% 17% 16% 19% 18% 28% 29% 33% 46% 38% 30% 33% 34% Over 30 N = 900 N = 410 N = 354 N = 136 Game that is free will have higher chance to motivate over 30 group try it
  23. 23. 22 1% 1% 1% 0% 6% 2% 8% 8% 12% 7% 16% 21% 13% 25% 6% 8% 68% 65% 70% 63% 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% Total Heavy* Medium** Light*** During free time Everywhere At home At workplace/school During break/meal 68% GAMERS PLAY GAME DURING FREETIME When do you usually play mobile games? (By frequency) N = 900 N = 350 N = 526 25% heavy gamers usually play game everywhere # : Small sample size *: Gamers play games everyday **: Gamers play games 2-6 times/week ***: Gamers play games once a week N = 24#
  24. 24. 23 What is the type of you most-played game? (By frequency) N = 900 N = 350 N = 526 N = 24# 17% 15% 18% 29% 83% 85% 82% 71% 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% Total Heavy* Medium** Light*** Game online Game offline # : Small sample size *: Gamers play games everyday **: Gamers play games 2-6 times/week ***: Gamers play games once a week 83% GAMERS PLAY GAME ONLINE
  25. 25. 24 83% GAMERS PLAY GAME ONLINE What is the type of you most-played game? (By gender) 17% 13% 22% 83% 87% 78% 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% Total Male Female Game online Game offline N = 900 N = 474 N = 426 Female gamers play game offline more than male gamers
  26. 26. 25 93% 100% 100% 100% 100% 100% 98% 97% 96% 96% 95% 91% 89% 88% 87% 71% 7% 0% 0% 0% 0% 0% 2% 3% 4% 4% 5% 9% 11% 12% 13% 29% 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% No Yes Have you ever click on ads in mobile games? (By game genre) Crossword, role playing, sports, card and musical games have highest ad click ratio While casino, racing and casual games have lowest ad click ratio 93% GAMERS USED TO CLICK ON ADS IN MOBILE GAME 900 60 56 56 41 33 41 76 75 45 43 94 44 85 47 70N =
  27. 27. 26 93% GAMERS USED TO CLICK ON ADS IN MOBILE GAME Have you ever click on ads in mobile games? (By gender) 7% 3% 12% 93% 97% 88% 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% Total Male Female Yes No N = 900 N = 474 N = 426 Male gamers click on ads more than female gamers
  28. 28. 27 7% 11% 5% 4% 93% 89% 95% 96% 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% Total Heavy* Medium** Light*** Yes No Have you ever click on ads in mobile games? (By frequency) N = 900 N = 350 N = 526 Heavy gamers are less care about ads on game than other groups 93% GAMERS USED TO CLICK ON ADS IN MOBILE GAME # : Small sample size *: Gamers play games everyday **: Gamers play games 2-6 times/week ***: Gamers play games once a week N = 24#
  29. 29. 28 Have you ever click on ads in mobile games? If you chose yes, have you ever try to install app/games seen on ads? (By frequency) 97% GAMERS USED TO INSTALL APP/GAMES THAT THEY HAVE SEEN ON MOBILE GAME ADS Knowledge quiz, simulation, card and arcade games have highest install ratio 97% 100% 100% 100% 100% 98% 98% 98% 98% 98% 97% 97% 96% 95% 94% 93% 3% 0% 0% 0% 0% 2% 2% 2% 2% 3% 3% 3% 4% 5% 6% 7% 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% No Yes 837 72 43 41 39 60 56 86 41 40 75 33 74 56 50 41N =
  30. 30. 29 3% 4% 2% 13% 97% 96% 98% 87% 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% Total Heavy* Medium** Light*** Yes No N = 837 N = 526 Have you ever click on ads in mobile games? If you chose yes, have you ever try to install app/games seen on ads? (By frequency) # : Small sample size *: Gamers play games everyday **: Gamers play games 2-6 times/week ***: Gamers play games once a week N = 24# 97% GAMERS USED TO INSTALL APP/GAMES THAT THEY HAVE SEEN ON MOBILE GAME ADS
  31. 31. 30 89% GAMERS SPEND MONEY ON YOUR FAVOURITE GAME Do you usually spend money on your most-played game? (By gender) 11% 5% 17% 89% 95% 83% 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% Total Male Female Yes No N = 900 N = 474 N = 426 Male gamers spend money on games more than female gamers
  32. 32. 31 Do you usually spend money on your most-played game? (By age) 11% 10% 8% 22% 89% 90% 92% 78% 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% Total Under 18-25 26-30 Over 30 Yes No N = 900 N = 410 N = 354 N = 136 Over 30 group do not like spending money on game 89% GAMERS SPEND MONEY ON YOUR FAVOURITE GAME
  33. 33. 32 Do you usually spend money on your most-played game? N = 900 N = 350 N = 526 Medium gamers spend money on game more than other gamers N = 24# 89% GAMERS SPEND MONEY ON YOUR FAVOURITE GAME 11% 17% 7% 21% 89% 83% 93% 79% 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% Total Heavy* Medium** Light*** Yes No # : Small sample size *: Gamers play games everyday **: Gamers play games 2-6 times/week ***: Gamers play games once a week
  34. 34. 33 70% GAMERS SPEND UNDER $2 - $5 A MONTH FOR THEIR FAVOURITE GAMES Do you usually spend money on your most-played game? If you chose yes, then on average how much do you spend a month? (By gender) N = 802* N = 450 N = 352 1% 1% 1% 3% 5% 1% 4% 6% 1% 3% 5% 1% 7% 8% 6% 12% 13% 10% 41% 41% 40% 29% 20% 39% 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% Total Male Female Under $2 $2-$5 $5.1-$7 $7.1-$10 $10.1-$15 $15.1-$20 $20.1-$50 More than 50$ * : Users who chose “Yes” at the question: “Do you usually spend money on your most-played game?” Male gamers spend more money on gaming than female gamers
  35. 35. 34 N = 802* N = 369 N = 327 N = 106 Do you usually spend money on your most-played game? If you chose yes, then on average how much do you spend a month? (By age) 70% GAMERS SPEND UNDER $2 - $5 A MONTH FOR THEIR FAVOURITE GAMES 1% 1% 2% 1% 3% 7% 2% 4% 0% 10% 1% 3% 2% 3% 8% 7% 7% 6% 8% 12% 9% 13% 15% 41% 52% 28% 39% 29% 28% 30% 25% 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% Total Under 18-25 26-30 Over 30 Under $2 $2-$5 $5.1-$7 $7.1-$10 $10.1-$15 $15.1-$20 $20.1-$50 More than 50$ * : Users who chose “Yes” at the question: “Do you usually spend money on your most-played game?” 26~30 group spends more money on gaming than other groups
  36. 36. 35 N = 802# N = 292 N = 491 Do you usually spend money on your most-played game? If you chose yes, then on average how much do you spend a month? N = 19## 70% GAMERS SPEND UNDER $2 - $5 A MONTH FOR THEIR FAVOURITE GAMES 1% 2% 0% 0% 3% 3% 4% 11% 4% 3% 5% 0%3% 4% 3% 0% 7% 9% 6% 5% 12% 12% 11% 11% 41% 40% 40% 53% 29% 27% 30% 21% 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% Total Heavy* Medium** Light*** Under $2 $2-$5 $5.1-$7 $7.1-$10 $10.1-$15 $15.1-$20 $20.1-$50 More than 50$ # : Users who chose “Yes” at the question: “Do you usually spend money on your most-played game?” ## : Small sample size *: Gamers play games everyday **: Gamers play games 2-6 times/week ***: Gamers play games once a week
  37. 37. 36 23% 38% 13% 21% 77% 62% 87% 79% 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% Total Heavy* Medium** Light*** Yes No Have you ever purchase official copy of a game? (By frequency) N = 900 N = 350 N = 526 87% medium gamers paid for official copy of a game 77% GAMERS HAVE PURCHASED AN OFFICIAL COPYRIGHTED GAME # : Small sample size *: Gamers play games everyday **: Gamers play games 2-6 times/week ***: Gamers play games once a week N = 24#
  38. 38. 37 CONTACT US • Japan & Taiwan: o Address: 3 Chome-2-6 Kasumigaseki, Chiyoda, Tokyo 100-0013, Japan o Contact person: Mr. Hideyuki Kato (CEO) o Email: hideyuki.kato@di-mktg.com o Contact number: +81 3-5532-3200 • Vietnam: o Address: 9-15, Vincom center, 45A Ly Tu Trong, Ben Nghe ward, District 1, Ho Chi Minh City, Vietnam o Contact person: Mr. Ho Hai Dang (COO - Country Manager) o Email: dang.h@di-mktg.com o Contact number: +84 902-73-9944 • Thailand o Address: 246 Time Square Bld., 10th Fl., Room 10/04, Sukhumvit 12-14 Rd. Klongtoey, Bangkok 10110, Thailand o Contact person: Ms. Pimparima Piriyametha (Business Analyst - DI Marketing) o Email: pimparima.p@di-mktg.com o Contact number: +66 96 245 3656
  39. 39. 38 CONTACT US • Indonesia: o Address: Jalan Prof Dr Satrio Kav 18, 45th floor AXA Tower, Jakarta 12940, Indonesia o Contact person: Mr. Hendry Pratama (CMO – Country Manager) o Email: hendry.p@di-mktg.com o Contact number: +62 21 3005 3541 • India: o Address: 10 Anson Road, #14-06, International Plaza, Singapore 079903 o Contact person: Mr. Sujit Kunte (Regional representative) o Email: kunte.sujit@dreamincubator.com.sg o Contact number: +65 9127 7654
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