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Acne-self-care's trend in Vietnam

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1/3 Vietnamese population is treating acne by the own

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http://www.di-onlinesurvey.com/

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Acne-self-care's trend in Vietnam

  1. 1. March 2015 DI-MARKETING STUDY ABOUT SKIN CONDITION & COSMETIC USAGE OF VIETNAMESE
  2. 2. 2 ACNE, EXCESS OILINESS & ROUGH SKIN ARE TOP 3 SKIN CONDITION PROBLEMS OF VIETNAMESE Which skin problems below are you facing with? N=1423 People from under 18 to 25 years old are facing with acne the most 69% 73% 78% 70% 54% 48% 52% 54% 48% 37% 26% 25% 27% 28% 25% 20% 21% 19% 24% 17%17% 15% 17% 16% 17% 13% 2% 11% 14% 20% 11% 10% 9% 11% 13% 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% Grand Total Under 18 18-25 26-30 Over 30 Acne Excess oiliness Rough skin/skin not smooth Dry skin Freckles Dark spots/ splash Cracked/chapped/scaly/flaky skin Aging Others
  3. 3. 3 FACE IS THE MOST COMMON PLACE EXPERIENCING ACNE If choose "Acne" , Which part of your body that suffer acne ? N= 986 3% 9% 14% 39% 91% 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% Others Neck Chest Back Face
  4. 4. 4 6% 14% 6% 6% 3% 35% 49% 33% 38% 34% 42% 29% 45% 41% 40% 15% 6% 14% 14% 18% 2% 3% 2% 1% 5% 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% Grand Total Under 18 18-25 26-30 Over 30 Not significant at all Not significant Neutral Significant Very Significant 1/3 OF PEOPLE IS SIGNIFICANTLY IMPACTED BY ACNE How significant of the impact of acne in your life? N=986
  5. 5. 5 BLACK HEAD IS THE MOST COMMON ACNE TYPE PEOPLE FACING WITH Three most common acne types are Blackhead ( 66%), Pimple ( 50%) and Acne (49%) What type of acne have you experienced? N=986 66% 62% 68% 50% 50% 49%49% 49% 50% 34% 30% 35% 33% 24% 36% 21% 21% 21% 20% 19% 20% 0% 10% 20% 30% 40% 50% 60% 70% 80% Grand Total Male Female Blackheads Pimples Acne Red acne Underskin acne Whiteheads Swelling/ inflamed acne Others
  6. 6. 6 HALF OF PEOPLE CLAIM THEY HAVE EXPERIENCED ACNE MORE THAN 1 YEAR How long have you experienced acne ? N=986 13% 17% 11% 11% 48% 0% 10% 20% 30% 40% 50% 60% A month 2-3 months 4-6 months 6 months- a year More than a year
  7. 7. 7 1/3 PEOPLE CREATE THEIR OWN ACNE TREATMENT PRODUCTS FOR SOLVING THEIR ACNE PROBLEMS Surprising, under 18 age group prefer to create own acne treatment from natural ingredients the most with 43% In what way do you choose to solve your acne problems? N=986 30% 43% 35% 30% 15% 19% 17% 15% 26% 20% 18% 17% 18% 21% 12%12% 11% 8% 17% 13% 11% 9% 11% 13% 11% 9% 14% 8% 10% 9% 7% 11% 4% 13% 7% 3% 11% 4% 3% 2% 0% 10% 20% 30% 40% 50% Grand Total Under 18 18-25 26-30 Over 30 Create own acne treatment from natural ingredients ( eg. Avocado, oat) Seek doctor in hospital Use branded acne treatment products Go to spa to get treatment Use cosmetics to cover the acne Seek doctor in their private medical clinic Use ance treatment device at home
  8. 8. 8 ACNES, NIVEA & BIORE ARE TOP 3 BRANDS HAVE HIGHEST AWARENESS FOR ACNE TREATMENT Which acne treatment brand do you know? N=1423 2% 8% 10% 12% 19% 20% 20% 22% 24% 25% 31% 31% 33% 40% 42% 47% 47% 49% 52% 60% 0% 10% 20% 30% 40% 50% 60% 70% Others Neutrogena Clinique Dermalogica Shiseido The Body Shop Ponds Men Vichy Skin Food Thorakao Nivea Men The Face Shop E100 Hazeline Clean & Clear Ponds OXY Biore Nivea Acnes
  9. 9. 9 TV IS THE STRONGEST MARKETING CHANNEL TO GAIN BRAND AWARENESS How do you know about those acne treatment brands? N=1376 4% 19% 20% 28% 36% 45% 45% 47% 69% 0% 10% 20% 30% 40% 50% 60% 70% 80% Others Outdoor ads (banner, bilboard,…) Sale person introduce at the selling place Facebook ads Online Ads from web, forums,..( exclude facebook) Word of mouth Ads on newspaper/magazine I saw it at stores, both inside and outside department stores/ shopping malls TV commercials
  10. 10. 10 ACNES* IS USED THE MOST FOR ACNE TREATMENT WITH 24%. FOLLOWING BY THE FACESHOP (9%) AND POND’S (9%) If you chose "Use branded acne treatment products", which brand are you most using in the last 3 months? N=173 1% 2% 2% 2% 2% 2% 2% 2% 3% 3% 3% 5% 5% 5% 5% 7% 8% 9% 9% 24% 0% 5% 10% 15% 20% 25% Vichy Dermalogica Hazeline Neutrogena Skin Food Clinique Shiseido The Body Shop Ponds Men Thorakao Others Biore Nivea Men E100 Nivea Clean & Clear OXY Ponds The Face Shop Acnes *:Acnes is product of Rohto-Mentholatum (Vietnam) Co., Ltd.
  11. 11. 11 TRUSTED BRAND, EFFICIENCY & AFFORDABLE ARE TOP FACTORS OF CHOOSING THE BRAND Why do you choose those brands that you are using ? N=173 1% 17% 20% 21% 25% 36% 38% 40% 42% 45% 55% 64% 64% 0% 10% 20% 30% 40% 50% 60% 70% Others Frequent sale promotions and offers Good customer services Advice from consultant at selling point Nice package design Variety of products Have good review from famous cosmetics expert See many people use it Word of mouth Don't cause side effect Affordable Price Treat acne effectively Trusted Brand
  12. 12. 12 3% 11% 23% 57% 0% 10% 20% 30% 40% 50% 60% Others Hot facebooker Celebrity Doctor DOCTOR HAS HIGHEST EFFECT ON HOW PEOPLE CHOOSE ACNE BRAND TREATMENT If you choose “Have good review from famous cosmetics expert ” for the answer of Q12, who is the expert that you are referring to? N=65
  13. 13. 13 MAJORITY VIETNAMESE BUY ACNE TREATMENT PRODUCT ONCE EVERY 2-3 MONTHS How often do you buy acne treatment products ? N=173 22% 21% 22% 28% 26% 28% 39% 49% 36% 5% 3% 6% 6% 3% 7% 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% Total Male Femal Once every more than 6 months Once Every 4-6 months Once Every 2-3 months Once/month More than once/month
  14. 14. 14 1/3 SPEND FROM $5 - $10 PER MONTH FOR BUYING ACNE TREATMENT PRODUCT N=173 How much on average do you spend each time on buying acne treatment products? 3% 10% 1% 25% 28% 24% 32% 33% 32% 26% 18% 29% 7% 5% 8% 3% 5% 3% 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% Total Male Female More than $50 Over 25 to $50 Over $ 10 to $25 From $5 to $10 From $2.5 to below $5 Below $2.5 I don't remember
  15. 15. 15 HALF OF PEOPLE WOULD BUY ACNE TREATMENT IN DEPARTMENT STORES Where do you buy acne treatment product? N=173 4% 10% 13% 17% 18% 27% 30% 32% 36% 48% 0% 10% 20% 30% 40% 50% 60% Others: Sellers on facebook Markets Ecommerce Website ( Lazada, Vatgia, C discounts) Spa and beauty salons Grocery Brand shops on the street Beauty and pharmacy chain ( Medicare, Guardian) Pharmacies (not chain) Brand shops in Department stores ( Diamond, Parkson, Vincom, Union Square, etc)
  16. 16. 16 CONTACT US • Japan & Taiwan: o Address: 3 Chome-2-6 Kasumigaseki, Chiyoda, Tokyo 100-0013, Japan o Contact person: Mr. Hideyuki Kato (CEO) o Email: hideyuki.kato@di-mktg.com o Contact number: +81 3-5532-3200 • Vietnam: o Address: 9-15, Vincom center, 45A Ly Tu Trong, Ben Nghe ward, District 1, Ho Chi Minh City, Vietnam o Contact person: Mr. Ho Hai Dang (Manager - DI Marketing) o Email: dang.hohai@di-marketing.com.vn o Contact number: +84 902-73-9944 • Thailand: o Address: 30 Raffles Place, #19-02 Chevron House, Singapore 048622 o Contact person: Ms. Woon Khiaozen (Manager - DI Marketing) o Email: woon.k@di-mktg.com o Contact number: +66 092-282 7992
  17. 17. 17 CONTACT US • Singapore, Indonesia, Malaysia: o Address: 30 Raffles Place, #19-02 Chevron House, Singapore 048622 o Contact person: Mr. Hendry Pratama (Manager - DI Marketing) o Email: pratama.hendry@dreamincubator.com.sg o Contact number: +65 6671 9290 | +65 8518 3870 • India: o Address: 30 Raffles Place, #19-02 Chevron House, Singapore 048622 o Contact person: Mr. Sujit Kunte (Regional representative) o Email: kunte.sujit@dreamincubator.com.sg o Contact number: +65 9127 7654
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